AMD’s stakeholders include employees, customers, stockholders, social investment analysts, our local community, our suppliers, non-government organizations (NGOs) and others. Each of these groups has followed our progress and plans on corporate responsibility over the years, and we use targeted communications to provide them with relevant information in the most efficient and effective way.
Stakeholder Engagement Panel
In 2011, we worked with Ceres, an award-winning, nonprofit focused on business and sustainability, to establish a stakeholder panel. Interactions with this stakeholder group provide AMD with valuable insights and perspective on how to improve our corporate responsibility strategies, communications and performance. Our goal is to engage with these experts twice per year over the long term to gain a deep understanding of the increased expectations of our stakeholders, and continue to build a world-class corporate responsibility program. In September 2011, the stakeholder group met with senior leaders from AMD to review and provide feedback on the development of our corporate responsibility strategy and existing focus areas. Click here for a summary of the main areas of feedback
Multi-Stakeholder Dialogue on Conflict Minerals
An issue as serious and complex as conflict minerals demands leadership, and AMD has made this a priority. We helped bridge the traditional divide between activists and companies by co-chairing a multi-stakeholder coalition with Project Enough, a well-known NGO focused on human rights issues in Africa, to focus on the emerging conflict minerals policy.
Read about AMD’s work on the conflict minerals issue here
AMD employees are our most important stakeholder group. We know that employees—especially younger employees and job seekers—are increasingly seeking employers with values that match their own. In 2011, we surveyed our employees worldwide to understand their overall satisfaction, specifically asking them about their impressions of our corporate responsibility programs. It was gratifying to learn that our employees have a very high level of satisfaction with our corporate responsibility programs, averaging 86% favorable for all employees surveyed. This is 13% higher than the global norm for this question and 4% higher than the norm for high-performing companies.
AMD has a number of ways to engage employees in our corporate responsibility programs, ranging from our employee-driven ”Green Teams” and “Go Green” commuter program to our volunteer opportunities, matching gifts program and the AMD Women’s Forum. Looking forward, we plan even more engagement activities, such as conservation challenges, contests and awards based on corporate responsibility themes.
For a semiconductor design company like AMD, recruiting, retaining and engaging the world’s most talented people is essential to our success as a business. Research shows that employees consider corporate responsibility when selecting a company to work for, they want to express their values at work, and when employees participate in a social or environmental cause at work, they are more engaged1,2. We informally tested this concept with a brief survey of AMD’s Green Team leaders and found that 96% of them agree that contributing to a cause, while at work, improves their commitment to their core job functions and to AMD.
Customers, Peers and Social Investment Analysts
AMD is committed to forging valuable relationships with our customers through repeated interactions that create an ongoing dialogue and stimulate engagement with our company. These interactions occur consistently both on- and off-line, and provide a rich understanding of what our customers are currently doing, where they are doing it and what they want to achieve. Customer events and activities in 2011 included the following:
- Industry events
- Media and analyst tours
- Customers and partner events (dinners, trainings, roundtables)
- Customer meetings
- Customer’s environment and social responsibility surveys
AMD actively engages with shareholders, the investment community and third-party ranking and ratings organizations. In 2011, AMD held investor engagement sessions on AMD’s strategy and how it is being delivered.
We conducted an “SRI roadshow” in 2010 to meet with leading environmental, social and governance research firms and socially responsible investors (SRI). In these meetings, we reviewed AMD’s policies, priorities and gathered feedback. In 2011, we continued to interact with the SRI community at events like the Social Investment Forum and the Silicon Valley Human Rights Conference. As mentioned previously, SRI representatives were active partners in our work on the emerging conflict minerals policy. While we have discussed many issues, a strong message from this group is to continue our consistent execution performance and transparency on corporate responsibility. Moving forward, we are planning additional outreach to the SRI community in 2012.
- 2008 PricewaterhouseCoopers, Managing tomorrow’s people-Millennials at work: Perspectives from a new generation. http://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/pdf/mtp-millennials-at-work.pdf
- 2011 BSR and Aurosoorya. Advancing Sustainability: HR's Role Survey Report. A Research Report by the Society for Human Resource Management. http://www.shrm.org/Research/SurveyFindings/Articles/Pages/AdvancingSustainabilityHR%E2%80%99sRole.aspx