Revolutionary New Lifestyle Notebook
Models shown at CES in Las Vegas Meet us at the stand of AMD, South Hall 3, Booth Number 30374 and at the stand of Inclosia, 70327
Las Vegas, Nev. -- 4 de janeiro de 2006 --Ego Lifestyle, the Dutch based company that focuses on the design and marketing of high- end luxury lifestyle oriented computer products, will introduce its Ego at CES, the largest consumer technology & electronics fair of the United States, which runs from the 5th till the 8th of January 2006 in Las Vegas. Its beautiful and first of its kind outside coupled with an outstanding inside; the launch of this luxury lifestyle product marks a new era in the world of notebooks.
Personalized design computer
“Ego Lifestyle has identified a growing tendency towards unique design needs within the computer industry. The ordinary computer has evolved from what was once a specialty product to a commodity product today. Competition in the computer market is driven by specifications and price, with a growing demand from users willing to pay a premium for a personalized design computer,” says Huub van den Boogaard, founder and chairman of Ego Lifestyle BV. “To meet this growing tendency towards design and personalization we developed Ego, a premium quality product, differentiated not only by its contemporary design and organic styling, but also by a high level of personalization provided by interchangeable, lifestyle-oriented skins”says Jeroen de Punder, Managing Director of Ego lifestyle BV. The notebook is aptly named the Ego. “It’s an ‘Easy Going’ device that lets consumers express their individual personality and mood by simply changing the stylish skins.”
Changeable skins and complementary accessories
The Ego utilizes a patented mass-production technology called the EXO overmolding system from Inclosia Solutions, which is designed to combine fabrics, leathers, metals with plastics in the mass production of electronic devices. The skins have been selected by designers and will become available in a selection of fabrics, leathers, and even Alcantara® suede versions along with traditional painted plastic Each Ego comes equipped with a EXOTM Metal clad USB flash drive with a unique cap design which aids in changing skins to your mood. In addition to the changeable/personalized skins and USB flash drive, the product is also expected to feature complementary accessories such as design bags, carrying straps and mice. The Ego will be available for purchase beginning in February 2006.
The Ego, also a beauty on the inside
The Ego will be a premium quality product which distinguishes itself by its contemporary design and unique styling. But the Ego also carries beauty on the inside. To ensure ‘Easy Going’ the Ego embodies the latest mobile technology. It will feature AMD Turion™ 64 mobile technology for outstanding performance, exceptional wireless compatibility and great battery life to address the demands of the most advanced user.
The Ego, also a beauty on the inside (more)
The product also offers 15 one touch access keys that launch several handy applications or services such as; pre-bootable internet browsing, pre-bootable access to contacts and agenda, pre-bootable access to media environment to use the Ego as portable DVD/CD player, access antivirus with lifelong updates, access the manual of Ego, access the Voice Recognition software mode, etc. Next to the above, the Ego is UMTS prepared, has optional digital and/or analog television, has an integrated camera with ‘mirror’ application, has two (stereo) microphones for recording sound without noise, has bass reflex sound from four speakers placed behind the screen and much more. In addition to these features, this lifestyle device will also offer the Phoenix Firstware® applications which offer on board recovery, a dynamic and secure backup system that even works when Windows® is not, and enables the one click access to e-mail and contacts - without booting Windows®, so the Ego can also be used as a PDA. The Ego will be equipped with Windows® Media Centre as standard operating system.
Working closely together with some great partners
With the unveiling of the Ego, the era of ubiquitous gray and silver notebook computer is finally receiving a much needed makeover. The Ego will become the world’s first line of lifestyle notebook computers to incorporate real fabrics into mass production. Ego Lifestyle worked closely with companies like Inclosia Solutions, a business unit of The Dow Chemical Company that specializes in developing innovative enclosures technologies, Marcel van Galen Design, Eltan and Vanberlostudio’s on the Ego project. These parties have joined together to bring an element of fashion to devices that have been stylistically challenged for decades. “For years notebooks have been differentiated by technical capabilities,” said Tony Frencham, global business director, Inclosia Solutions. “The housing was often designed as basic protection with very limited aesthetic appeal. We believe the Ego will be the first of many to use fashion and design as a major focus for consumer satisfaction." AMD is partner for providing advanced mobile technology to the Ego.
About Ego Lifestyle
Ego Lifestyle BV. is located in a monumental building in ‘s-Hertogenbosch, the Netherlands. The company focuses on the design and marketing of high-end luxury lifestyle oriented computer products. Ego Lifestyle has close partnerships with leading international ICT companies as well as with companies that are leading in the fashion segment. www.ego-lifestyle.com
About Inclosia Solutions
Inclosia Solutions is a business unit of The Dow Chemical Company that delivers innovative enclosure solutions through full-service capabilities from product design through full-scale mass production. Inclosia was created to help OEMs get their products noticed in today’s electronics marketplace. Inclosia draws on Dow’s material expertise and product development capabilities to yield advanced enclosure technologies systems for consumer electronics, automotive interior, appliances, cosmetics other consumer products. Inclosia and its licensees provide full-service, fully integrated global product development capabilities – from concept through high-volume production – improving both product design and speed-to-market. www.inclosia.com.
About the EXO Overmolding System
The EXOTM Overmolding System is a patented technology that enables authentic materials like fabrics, leathers, woods, and metals to be incorporated into a high volume manufacturing process. EXO has opened up a new world of design options to makers of trendy yet functional enclosures for handheld electronic devices like mobile phones, PDA’s and notebook PCs. Enclosures using the EXO process are made to offer the look and soft touch of the latest designer fabrics, the cold feel of real metal, and even the smell of real wood. Inclosia launced the EXO Overmolding System for fabrics including suedes, denims, and leathers in 2003, EXO Wood and EXO metal in late 2004 and EXO Mix in March 2005.
About AMD
AMD Turion™ 64 mobile technology is uniquely optimized for mobility. The technology is designed to be the most advanced family of 32- and 64-bit Windows®-compatible processors available for mobile PCs, enabling thinner and lighter notebooks plus compatibility with today’s most popular wireless and graphics solutions. AMD Turion 64 mobile technology also features award-winning AMD64 performance, readiness for 64-bit applications, advanced security with Enhanced Virus Protection and AMD PowerNow!™ technology for extended battery life. www.amd.com
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