Automotive Image Rendering (AIR) based in the United Kingdom embarked on a projectto produce high quality photorealistic vehicle renderings for automotive customers before the physical vehicle was available.
Keith Jeffery, Sales and Marketing Director at AIR explains, “Real world rendering is a tremendous computationally intensive activity. We had to do a great deal of rendering in order to achieve the finished image we expected. Depending on the required output resolution, these renderings took days to complete and even though we used the latest dedicated hardware and software rendering solutions.
We wanted the best possible technology available to reduce rendering time and that’s why we turned to the new AMD FireGL™ V7350 with 1GB of memory. The product turned out to be 20% to 30% faster than our current graphics solutions.”