As a global company, we believe corporate responsibility includes being an informed, active participant in the development of public policies that affect our business and our industry in the countries and communities in which we operate. Good public policy begins with diverse stakeholders participating in open and transparent proceedings to carefully examine issues and offer different perspectives that promote effective solutions.
Policies and Practice
AMD’s commitment to public policy participation includes working with governments and authorities, non-governmental organizations (NGOs), trade associations and other groups to deepen our understanding of issues and diverse perspectives, as well as to share our experience and expertise as part of an informed public policy development process.
We are actively engaged in a number of public policy efforts that are pertinent to our business, our industry and users of AMD technology everywhere. Some of these public policy priorities for AMD include:
AMD works with customers, public entities and industry peers around the world to promote environmental protection opportunities associated with our products throughout their lifecycle. For example, recent activities around the world have addressed “green” procurement, the restriction of hazardous substances (RoHs) in electronic products, management of conflict metals, resource efficiency and the handling of electronics waste. Specific activities include the recast of the European Union’s (EU’s) Waste Electrical and Electronic Equipment (WEEE) and RoHS directives, RoHS regulations in India and China, the roadmap for a resource efficient Europe and the Strategic Approach to International Chemicals Management (SAICM).
AMD is also participating in study groups supporting the revision of the IEEEE 1680.1 standard for Environmental Assessment of Personal Computer Products. Computer products meeting the current version of this standard are recognized in the Electronic Product Environmental Assessment Tool (EPEAT) ratings and registry.
For more information on AMD’s response to the Conflict Minerals issue, please see
Energy Efficiency and Greenhouse Gas Emissions
AMD works with private and public stakeholders to promote energy-efficient technology. Our efforts include working with policymakers and others in North America, Europe and Asia to:
- Develop standards for energy-efficient computers, data center equipment and operations.
- Sponsor dialogue between public, private and educational organizations to increase understanding of trends in energy-efficient computing.
- Create tools and metrics to measure the greenhouse gas (GHG) emissions of computing products.
AMD participates in the development of voluntary energy efficiency standards for computers and servers, such as the U.S. Environmental Protection Agency’s (EPA’s) ENERGY STAR® program, by providing technical and market analysis and product testing data during development of specifications for computing products. We continue to work with stakeholders around the world to drive the creation of energy efficiency metrics for computing products. For example, AMD is actively engaged in the development of requirements for computing products in the EU’s new Energy Using Products (EuP) Directive and China’s minimum energy performance standards.
AMD supports the creation of tools and metrics to measure the carbon footprint of computer products associated with the production of GHG emissions including:Working with the Massachusetts Institute of Technology (MIT) and other stakeholders on the development of the Product Attribute to Impact Algorithm tool (PAIA). Engaging in the development of the International Electrotechnical Commission’s international standards and the GHG Protocol. Participating in the ICT footprint initiative initiated by the European Commission Information Society and Media Directorate-General. The overarching goal to develop consensus within the global ICT sector on a common methodological framework for measuring energy consumption and carbon emissions arising from the production, transport and selling processes of ICT goods, networks and services.
The incredible growth of data flowing through the internet is driving an explosion of new technologies and products. With these rapidly accelerating changes comes a corresponding increase in security vulnerabilities and risks to sensitive data as it is being transported or stored.
To address evolving data security threats, AMD’s technology enables security features at all levels of IT systems—from the processor, to hardware and software applications. AMD’s open standards approach maximizes interoperability while minimizing lock-in to a single vendor of hardware systems and software. This open approach also supports a platform for the development of additional features and innovative security applications.
The evolution of security risks in cyberspace, however, cannot be solved by any one company. Within the computing industry, protection must exist throughout the entire IT stack (i.e., devices and applications working together to protect against security threats). Security solutions not only rest individually within software, hardware and networking technologies, but in the complex relationships between IT manufacturers, network providers, application developers, standards bodies, government regulators and end users.
Innovation and open competition at every level of IT architecture is vital if the technology industry is to help protect personal and business critical information. Together with customers and peers, AMD is actively engaged in technology research and development, industry organizations and interactions with governments to address security issues and standards at a global level and to promote strong IT security protection.
In 2011, AMD worked within the U.S. Information Technology Industry Council to develop, embrace and advocate the
Cybersecurity Principles for Industry and Government.
Competition and Market Access
Competition in the marketplace is fundamental to the ability of individuals and companies to innovate, bring new technologies and choice to technology consumers, and accelerate access to technology in developing regions of the world.
AMD is a strong advocate for policies that are designed to protect consumers from anti-competitive business practices and to ensure open markets. We strongly believe that competition and market access is a part of business ethics and should be considered as a key element in evaluating corporate responsibility.
We work with government procurement authorities around the world to promote competitive and transparent purchasing practices that are performance-based and consistent with the World Trade Organization’s Government Procurement Agreement, the global standard for fair and open government procurement policies. These efforts are helping to bring the benefits of competition—innovation, choice and cost savings— to many governments around the world, and to the taxpayers who support them.
In 2011, the Russian Federation’s Federal Antimonopoly Services (FAS) publicly recognized the fundamental importance of fair and open competition in the x86 microprocessor market. As the government noted, this is particularly true because there are only two major providers of x86 microprocessors. As a result, the FAS issued a directive to Russian public authorities mandating that they consider comparable Intel®-based platforms and AMD-based platforms and equivalent platforms from other suppliers (if they exist).
Non-discriminatory access to markets, including the reduction or elimination of tariff and non-tariff barriers, is a crucial element of technology innovation and open competition in the global economy.
Principal Industry and Business Associations
AMD personnel participate in a variety of industry group trade associations and standards-setting bodies to help shape emerging policies that could affect the semiconductor industry. Company personnel participate on committees at all levels and in a wide variety of groups, establishing national and international standards, evaluating the potential impact of proposed regulatory initiatives and promoting sustainable business practices.
Some major associations, industry initiatives and technical standards-setting bodies that AMD participates in include:
- International Electrotechnical Commission (IEC) Technical Committees
- ECMA International (a European association for standardizing information and communication systems)
- The Information Technology Industry Council (ITI)
- The Green Grid
- U.S. Change the Equation
- Information Technology Association of Canada (ITAC)
- U.S. India Business Council (USIBC)
- The U.S. Semiconductor Industry Association (SIA)
- The World Semiconductor Council (WSC)
- Semiconductor Equipment and Materials International (SEMI)
- United States Information Technology Office (USITO)
- American Chamber of Commerce of Brazil (AmCham-Brasil)