Maximizing the computing performance delivered per watt of energy consumed is a vital aspect of AMD’s business strategy. Our cutting-edge chip architecture, design and power management features have resulted in unprecedented energy efficiency gains that outpace traditional industry trends.
Now we are taking it to a new level. With our aggressive goal of 25x20, we expect to exceed historic energy efficiency gains by as much as 70 percent in the year 2020.
“AMD’s focus on improving typical-use power efficiency will likely yield significant consumer benefits, substantially improving real-world battery life and performance for mobile devices.” – Dr. Jonathan Koomey, Research Fellow, Steyer-Taylor Center for Energy Policy and Finance at Stanford University.
AMD is actively committed to our role in protecting the environment by reducing the amount of hazardous substances in our products. As a member of JEDEC, the semiconductor standardization body of the Electronics Industries Alliance (EIA), AMD is working with customers and suppliers to comply with industry standards, including:
PB-Free / RoHS Compliant Standards: AMD offers Pb-free product versions which fully meet the definition of RoHS compliance, meaning restricted substances are not intentionally added to the product. Product specific RoHS certificates of compliance and Material Declaration Data Sheets (MDDS) will be issued upon request. Please contact your sales representative or email
Product_environmental.Compliance_Manager@amd.com for product specific RoHS certificates.
EU RoHS: The European Union has enacted legislation (Directive 2002/95/EC) effective July 1st, 2006 that restricts the use of Lead, Cadmium, Mercury, Hexavalent Chromium, Poly-Brominated Bi-Phenyls (PBB), and Poly-Brominated Di-Phenyl Ethers (PBDE) in a wide variety of electronic products and applications that are put on the market in EU member countries. Its replacement, Directive 2011/65/EU (RoHS-II) entered into force in 2011.
EU REACh/SVHC List: REACh is the European Community Regulation on chemicals and their safe use (EC 1907/2006). It deals with the Registration, Evaluation, Authorization and Restriction of Chemical substances. The law entered into force on July 1st, 2007. The REACH Regulation identifies substances of very high concern (SVHC). The SVHC list is updated twice per year (June and December).
The European Union has enacted legislation (Directive 2002/95/EC) effective July 1st, 2006 that restricts the use of Lead, Cadmium, Mercury, Hexavalent Chromium, Poly-Brominated Bi-Phenyls (PBB), and Poly-Brominated Di-Phenyl Ethers (PBDE) in a wide variety of electronic products and applications that are put on the market in EU member countries. Its replacement, Directive 2011/65/EU (RoHS-II) entered into force in 2011.
For more information please visit our
Product Environmental Compliance webpage
With “always connected” computing devices and the increasing amount of sensitive data shared digitally, entire societies now depend on secure information technology (IT). A trusted computing environment is a fundamental necessity for any IT infrastructure to function properly.
The AMD Secure Processor is our robust security solution that provides built-in security on our SOCs and APUs. These products feature ARM® TrustZone® technology, a system-wide approach to security that enables partner software to run on top of our hardware by partitioning the SOC/APU into two virtual “worlds.” Sensitive tasks run on the AMD Secure Processor — in the “secure world” — while other tasks run in “normal operation.”
We’ve been incorporating security features into our silicon and partnering with both Independent hardware vendor (IHV) and independent software vendor (ISV) companies to create world class solutions for many years. We will continue working alongside customers, partners and public policy makers to bring innovative security measures to market. Providing security to users of our processors is a top priority for AMD.
Packaging can refer to the materials used to ship our product as well as the protective coating around a semiconductor chip. The focus of this section is on packaging materials used for shipping and handling our products.
AMD specifies the packing materials used for our products, including recyclability of materials and use of recycled content. Our packaging designers continuously seek out environmentally preferable packing materials and methods to minimize packing that meet our needs for product protection, cost, material properties, and compliance with industry standards.
From 2010 to 2015, we reduced the net weight of raw materials in our “processor in a box” (PIB) packaging by 71 percent. The smaller packaging also utilizes more recycled and reused materials. In the previous five years, the savings from these efficient designs have been remarkable:
- Reduced 644 metric tons of raw materials, equivalent to the weight of 400 average cars
- Saved more than $3 million USD
We understand the reliability and safety risks posed to end users by the presence of counterfeit semiconductors in the supply chain. Accordingly, we've established policies and practices to mitigate the introduction of suspect parts into the legitimate marketplace. This program includes enhanced supply chain security processes, authorized distribution requirements, ongoing cooperation with government and law enforcement communities in the detection and prevention of counterfeit products, and a comprehensive approach to brand protection.
Supply Chain Security: In order to safeguard product integrity AMD has established an extensive set of controls to ensure parts are securely manufactured, assembled, tested, uniquely tracked, marked, stored, and transported from manufacture to authorized distribution.
Authorized Distribution: AMD encourages purchases exclusively from authorized sources to ensure superior quality and reliability levels and understands that once components are out of the authorized channel there is no assurance that the component will be legitimate or functional. Any purchase of AMD parts on the open market carries with it the risk of acquiring substandard material. AMD recommends consumers and businesses buy AMD processors only from authorized distributors and vendors. AMD’s authorized locator can be found
Government and Law Enforcement Support: AMD cooperates with governments and authorities providing support with interdiction, prosecution, and deterrence of product-related illicit activity worldwide.
Brand Protection Program: AMD’s Product Investigations group manages the implementation of AMD’s anti-counterfeit and anti-fraud strategies, which include measures to quickly identify, respond to, and deter illicit activity. AMD drives the ‘design-in’ of secured, tamper-evident product packaging along with online resources to educate consumers and advocate product authentication. AMD conducts continuous monitoring of the sales channel to ensure product and pricing integrity worldwide & enforcement of corrective actions and non-compliance protocols.
Life Cycle Assessment
Our aim is to minimize environmental impacts at every stage of the product life cycle. In 2015, we conducted a 3rd party reviewed life cycle carbon footprint study of our 6th Generation A-Series APU. The study found that using the 6th Generation A-Series APU can result in a 50% reduction in greenhouse gas emissions compared to the previous generation APU, while more than doubling battery life and performance per watt.
The overall power and GHG savings can be significant for our enterprise customers. For example, upgrading 100,000 PCs to the 6th Generation AMD A-Series APU (from the previous generation) could save an estimated 4.9 million kilowatt hours of electricity – or roughly $495,000 (assuming United States pricing) and 3,350 metric tons of carbon over a 3 year product service life. These savings are equivalent to the energy needed to power 461 US homes for a year1.
AMD Technology Case Studies
Learn more about how AMD technology is enabling a better world