Product Stewardship

​​We design innovative technologies that power millions of intelligent devices, from personal computers to cloud servers and more. We strive to create products that improve people’s lives while minimizing environmental impacts and energy use.

​Ener​​gy Efficiency

​​​Maximizing the computing performance delivered per watt of energy consumed is a vital aspect of AMD’s business strategy. Our cutting-edge chip architecture, design and power management features have resulted in unprecedented energy efficiency gains that outpace traditional industry trends.

Now we are taking it to a new level. With our aggressive goal of 25x20, we expect to exceed historic energy efficiency gains in our mobile processors by as much as 70 percent in the year 20201. Features from these innovative designs are utilized across other product categories, including graphics and servers.

AMD is on-track for a 25x improvement in energy efficiency for mobile processors, from 2014 to 20202,3.  The initiative, which is focused on reducing power use and energy cost while increasing compute performance, has received multiple leadership recognitions including an Edison Award and Energy Manager Today Award in 2017.

“AMD’s focus on improving typical-use power efficiency will likely yield significant consumer benefits, substantially improving real-world battery life and performance for mobile devices.” – Dr. Jonathan Koomey, Research Fellow, Steyer-Taylor Center for Energy Policy and Finance at Stanford University.

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Product Content

AMD is actively committed to our role in protecting the environment by reducing the amount of hazardous substances in our products. As a member of JEDEC, the semiconductor standardization body of the Electronics Industries Alliance (EIA), AMD is working with customers and suppliers to comply with industry standards, including:

PB-Free / RoHS Compliant Standards: AMD offers Pb-free product versions which fully meet the definition of RoHS compliance, meaning restricted substances are not intentionally added to the product. Product specific RoHS certificates of compliance and Material Declaration Data Sheets (MDDS) will be issued upon request. Please contact your sales representative or email Product_environmental.Compliance_Manager@amd.com for product specific RoHS certificates.

EU RoHS: The European Union has enacted legislation (Directive 2002/95/EC) effective July 1st, 2006 that restricts the use of Lead, Cadmium, Mercury, Hexavalent Chromium, Poly-Brominated Bi-Phenyls (PBB), and Poly-Brominated Di-Phenyl Ethers (PBDE) in a wide variety of electronic products and applications that are put on the market in EU member countries. Its replacement, Directive 2011/65/EU (RoHS-II) entered into force in 2011. Directive (EU) 2015/863 Amendment to EU RoHS 2 (Directive 2011/65/EU) added 4 new substances - Bis(2-Ethylhexyyl) phthalate (DEHP), Benzyl butyl phthalate (BBP), Dibutyl phthalate (DBP),  Diisobutyl phthalate (DIBP) for a total of 10 substances now regulated under EU RoHS.

EU REACh/SVHC List: REACh is the European Community Regulation on chemicals and their safe use (EC 1907/2006). It deals with the Registration, Evaluation, Authorization and Restriction of Chemical substances. The law entered into force on July 1st, 2007. The REACH Regulation identifies substances of very high concern (SVHC). The SVHC list is updated twice per year (typically June and December).​

For more information please visit our Product Environmental Compliance webpage


Secure Technology

With “always connected” computing devices and the increasing amount of sensitive data shared digitally, entire societies now depend on secure information technology (IT). A trusted computing environment is a fundamental necessity for any IT infrastructure to function properly.

The AMD Secure Processor is our robust security solution that provides built-in security on our SOCs and APUs. These products feature TrustZone® technology, a system-wide approach to security that enables partner software to run on top of our hardware by partitioning the SOC/APU into two virtual “worlds.” Sensitive tasks run on the AMD Secure Processor — in the “secure world” — while other tasks run in “normal operation.”

We’ve been incorporating security features into our silicon and partnering with both independent hardware vendor (IHV) and independent software vendor (ISV) companies to create world class solutions for many years. We will continue working alongside customers, partners and public policy makers to bring innovative security measures to market. Providing security to users of our processors is a top priority for AMD.

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Product Packaging

Packaging can refer to the materials used to ship our product as well as the protective coating around a semiconductor chip. The focus of this section is on packaging materials used for shipping and handling our products.

AMD specifies the packing materials used for our products, including recyclability of materials and use of recycled content. In 2016, 100% of our packaging is made of recyclable materials, such as paperboard. Our packaging designers continuously seek out environmentally preferable packing materials, including recycled materials and non-toxic dyes.

To celebrate the launch of the Ryzen™ processors, AMD engaged WOODCHUCK USA, a high-end custom wood products designer and manufacturer, to create a commemorative box to deliver to 500 reviewers. These sustainable, walnut boxes were the ideal packaging solution to present its new Ryzen™ 7 processors, along with motherboard and memory. 

The box is part of WOODCHUCK USA's "Buy One. Plant One." Program where a tree is planted for every item the company makes and sells in order to promote forest growth and biodiversity. It takes about one adult tree to create 1,500 to 3,000 units of their various products, therefore they are replenishing forests at a rate up to 3,000 times their tree usage. As of March 2017, WOODCHUCK USA estimates this program has facilitated the planting of more than one million seedlings.

AMD was proud to work with WOODCHUCK​ USA on this project that is not only sustainable…but also regenerative. 

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Anti-Counterfeit

We understand the reliability and safety risks posed to end users by the presence of counterfeit semiconductors in the supply chain. Accordingly, we've established policies and practices to mitigate the introduction of suspect parts into the legitimate marketplace. This program includes enhanced supply chain security processes, authorized distribution requirements, ongoing cooperation with government and law enforcement communities in the detection and prevention of counterfeit products, and a comprehensive approach to brand protection.

  • Supply Chain Security: In order to safeguard product integrity AMD has established an extensive set of controls to ensure parts are securely manufactured, assembled, tested, uniquely tracked, marked, stored, and transported from manufacture to authorized distribution.
  • Authorized Distribution: AMD encourages purchases exclusively from authorized sources to ensure superior quality and reliability levels and understands that once components are out of the authorized channel there is no assurance that the component will be legitimate or functional.  Any purchase of AMD parts on the open market carries with it the risk of acquiring substandard material.  AMD recommends consumers and businesses buy AMD processors only from authorized distributors and vendors. AMD’s authorized locator can be found here.
  • Government and Law Enforcement Support: AMD cooperates with governments and authorities providing support with interdiction, prosecution, and deterrence of product-related illicit activity worldwide.
  • Brand Protection Program: AMD’s Product Investigations group manages the implementation of AMD’s anti-counterfeit and anti-fraud strategies, which include measures to quickly identify, respond to, and deter illicit activity. AMD drives the ‘design-in’ of secured, tamper-evident product packaging along with online resources to educate consumers and advocate product authentication. AMD conducts continuous monitoring of the sales channel to ensure product and pricing integrity worldwide & enforcement of corrective actions and non-compliance protocols.

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Life Cycle Assessment

Our aim is to minimize environmental impacts at every stage of the product life cycle. For “upstream” supply chain impacts, we set and enforce environmental, health and safety (EHS) goals with our contract wafer manufacturing partners to demonstrate leadership performance compared to the industry average. AMD was the first semiconductor company with supplier energy and climate goals verified as “science-based targets,” meaning they are aggressive enough to effectively mitigate the worse impacts of climate change.  (See Supply Chain Responsibility​)

For “downstream” use-phase impacts, our energy efficiency initiatives span AMD’s product portfolio. For our mobile (APU) processors, AMD continues to be on-track to improve energy efficiency 25 times by 20202,3​. For graphics (GPU) processors, AMD conducted a 3rd party reviewed energy and carbon footprint study in 2016 for our new Polaris GPU (RX 480), and found a 40 percent reduction in energy use and carbon emis​sions while gaming, and 32 percent across all use modes, compared to the previous generation GPU (R9 390)4.    ​

AMD Technology Case Studies

Learn more about how AMD technology is enabling a better world

Footnotes