AMD Awarded 2010 Everything Channel Partner Program Guide and Five-Star Partner Rating

AMD Recognized as Exceptional by Leading Channel Authority
Sunnyvale, Calif. 5/18/2010

AMD today announced it has been recognized by Everything Channel as one of North America’s top information technology (IT) vendors for the AMD Fusion Partner Program.  Additionally, the AMD Fusion Partner Program was recognized with a five-star rating representative of an exceptional program.

AMD’s  partner program was awarded a Five-Star recognition in the enterprise category in Everything Channel’s 16th annual 2010 Partner Program Guide (PPG), acknowledging its commitment and strength of its programs for reseller partners, which include IT integrators, technology solution providers and consultants.

The AMD Fusion Partner Program, launched in September 2009, consolidates AMD’s existing partner programs into one program that is globally consistent yet regionally flexible.  The program provides partners with customized incentives and resources that mesh with their specific business objectives to help them accelerate solutions development and sales, especially when selling AMD solutions (AMD CPUs, AMD GPUs and AMD Chipsets).  To achieve meaningful differentiation and a customized program for each partner, all partners under the AMD Fusion Partner Program are placed in one of three tiers - Elite, Premier or Select - and into a business track designed to align programs and offerings with their business model.

Since its launch in September 2009, the AMD Fusion Partner Program has proved to be successful and has garnered positive feedback from partners. In Q4 2009, AMD saw an 80 percent increase in Elite and Premier component partners worldwide selling all-AMD solutions and 100 percent of the company’s worldwide Elite component partners hit their revenue targets.

Research for the 2010 Everything Channel Partner Program Guide and the Five-Star Partner Program rating was conducted by Everything Channel’s research department. Everything Channel analyzed 130 vendor programs rating vendors’ responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/ management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging).  Questions from each section were scored individually and weighted appropriately.  The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The Five-Star rating is bestowed on programs whose overall rating is among the elite based on company size.

“We are pleased to deliver to the Channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings,” said Kelley Damore, VP, Editorial Director, Everything Channel. “The quality of a technology vendor’s partner program determines how profitable its partners will be.  For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year’s Five-Star Partner Program winners for helping to drive greater revenue in the channel.”

“We are thrilled to be among the select vendors recognized for our commitment to the channel as an Everything Channel Five-Star Partner Program winner,” said David Kenyon, vice president of worldwide channel marketing at AMD, and an Everything Channel 2010 channel chief. “Our partners are one of the most important pieces of our business and we aim to continually improve and simplify the way they do business with AMD. This honor continues to validate the success of our channel program.”

The PPG list and those companies recognized as five-star will appear in the March 29 issue of CRN magazine and online at www.Channelweb.com.

About AMD

Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

About Everything Channel

(www.everythingchannel.com, www.channelweb.com)

Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company.  Through its “Complete Technology Channel Solution,” Everything Channel offers the right business tools to accelerate technology sales.  From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database.  Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

Contact Information
Brenda Rarick
AMD Communications
512.602.8475
brenda.rarick@amd.com

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