Today at NAB 2011, AMD (NYSE: AMD) announced that the professional video creation application Vegas™ Pro 10.0d from Sony Creative Software is accelerated by AMD Fusion Accelerated Processing Units (APUs) and AMD’s leading graphics solutions including ATI FirePro™ professional graphics and AMD Radeon™ discrete graphics cards. The groundbreaking AMD Fusion Family of APUs, available in PCs since early this year, offers video and broadcast professionals a high-performance 3D and HD 2.0 visual experience in video creation and editing using the latest Vegas Pro 10.0d software, released today.
High-end workstations and desktop PCs based on ATI FirePro or AMD Radeon graphics cards feature AMD Accelerated Parallel Processing (APP) technology to enable GPU compute-powered hardware acceleration of Vegas Pro1. The combination of Vegas Pro and AMD APP Acceleration enables a more immersive and realistic HD and 3D video, audio and Blu-Ray Disc™ creation solution. Professional multimedia artists also can harness the horsepower of true heterogeneous computing with AMD Fusion APUs and OpenCL™ standards. Desktop PCs featuring the upcoming next-generation AMD Fusion A-series APUs codenamed “Llano”, which include up to four x86 cores and a DirectX® 11-capable discrete-level GPU, are expected to be available by mid-year.
“Our strategic collaboration with Sony Creative Software has allowed us to deliver a compelling video solution to creative professionals, taking full advantage of AMD’s leading APU and GPU technologies,” said Charlie Boswell, director of AMD Digital Media and Entertainment. “The combination of Vegas Pro 10.0d software with AMD’s incredible computing platforms and OpenCL standards offers professional movie makers and broadcasters an immersive and high-powered HD 2.0 environment in which to create stunning content.”
“Today’s creative professional needs a complete solution that delivers clear, crisp and stutter-free visuals that will allow them to edit, process and create content quickly and without interruption,” said Dave Chaimson, vice president of global marketing, Sony Creative Software. “The new support in Vegas Pro 10.0d for accelerated OpenCL based video rendering is a solid first step towards a faster production workflow for video professionals. Both AMD and Sony are strongly committed to the OpenCL standard and together look forward to providing filmmakers and broadcast professionals access to an unparalleled suite of products driven by an outstanding hardware solution.”
The Vegas Pro collection is Sony’s award-winning line of video production software that offers the most robust and progressive platform available for content creation and production. The latest version of the software introduces a number of 3D editing features in addition to professional-quality video effects and advanced audio editing. Further, Sony Creative Software’s adoption of OpenCL standards can help creative professionals advance innovation and take full advantage of computing power across common industry platforms.
Vegas Pro 10.0d from Sony Creative Software is the latest application to be accelerated by AMD Fusion APUs, joining a host of multimedia, gaming and productivity solutions delivering immersive computing experiences and vivid visual entertainment.
AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Fusion Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.
About Sony Creative Software
For more information about Sony Creative Software professional and consumer products, visit www.sonycreativesoftware.com.