AMD ATI Stream Technology Accelerates Adobe Premiere Pro CS4 Workflows

Beta Plug-In Available from AMD.com
6/16/2009

What: AMD (NYSE: AMD) announces the availability of a beta plug-in for the Adobe® Premiere® Pro CS4 software that continues to enhance the performance of a range of complex video editing tasks.1 The plug-in is the result of an ongoing collaboration between Adobe and AMD engineers to take advantage of ATI Stream technology to allocate processing between available system CPU and GPU resources to enable maximum application performance.

Why: The Adobe Premiere Pro CS4 plug-in draws on the computational power of both the CPU and GPU to add hardware-driven performance improvements to the already rapid processing power of Adobe Premiere Pro. ATI Stream technology allows the powerful GPU to be used for more than just graphics processing, resulting in enhanced general computing power.

Who: Consumers and professionals using AMD platform technology, such as the desktop PC platform technology codenamed “Dragon”, ATI Radeon™ or ATI FirePro™ graphics cards looking to improve the performance of compute-intensive applications like video encoding. Adobe Premiere Pro CS4 provides a comprehensive solution for creative professionals who need to craft world-class video, audio and interactive media. ATI Stream Technology taps additional computing resources available to Adobe Premiere Pro users by taking advantage of both CPU and GPU processing power.

Benefits: The ATI Catalyst™ Driver enables millions of ATI Radeon™ and ATI FirePro™ users to unlock ATI Stream compute acceleration capabilities on their graphics cards. Upon downloading http://links.amd.com/adobepremiere and installing the latest plug-in, Adobe users with the plug-in and the latest Catalyst driver may experience an encoding performance improvement of up to 8X.1

Resources: Follow ATI Stream updates on Twitter at @ATIStream
For graphics card pricing, click here
Provide feedback on the application in the AMD Forum
Product images can be found at the AMD Unprocessed Flickr page

About AMD: Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

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