At the 2010 Consumer Electronics Show (CES), AMD (NYSE: AMD) today announced the shipment of its two millionth DirectX® 11-capable graphics processor to its technology partners, cementing AMD graphics as the standard for DirectX® 11 computing. This millions-shipped milestone comes just three months after the launch of the ATI Radeon™ HD 5800 series, the first DirectX® 11-capable graphics products from AMD. The fast pace with which AMD delivered two million next-generation GPUs is a result of an aggressive execution of the AMD "Sweet Spot" graphics strategy which positioned the company to more rapidly bring DirectX® 11 products to market across high-volume segments and popular price points, in combination with the positive reception of AMD's DirectX® 11-capable graphics technology from PC users worldwide.
"Today's milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon™ Premium Graphics products," said Rick Bergman, senior vice president and general manager, Products Group, AMD. "Fifteen weeks ago we introduced the ATI Radeon™ HD 5800 series graphics cards to the world, the first to support DirectX® 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we've shipped tens of thousands of DirectX® 11-capable graphics processors a week to technology partners who in turn put them into consumers' hands. With this week's introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon™ HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today."
"Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage," said Dr. Jon Peddie, founder and president, Jon Peddie Research. "AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage."
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.