VISION Pro Technology from AMD Gives Businesses the Competitive Advantage of Powerful and Responsive Visual Computing

AMD commercial PC platforms enable advanced productivity, savings on travel costs through video conferencing support, and persuasive presentations
Las Vegas (CES) 1/4/2010

AMD (NYSE:AMD) today announced VISION Pro Technology, a new commercial PC platform brand that delivers a superior visual computing experience, and can help businesses increase productivity and gain competitive advantage by enabling visually stunning communications, marketing and sales materials.

Graphics matter more than ever in business communication and innovative companies are leveraging balanced PC platform technology to generate and view rich visual presentations, including videos and 3D graphics to communicate winning ideas. Studies show that more than 80 percent of human comprehension is gained visually and that the use of visual aids with oral presentations improves content retention as much as 6.5 times greater than using words alone1. Furthermore, the increased viewing area provided by multiple monitors helps improve worker productivity by as much as 40 percent2. Commercial PCs based on VISION Pro Technology from AMD offer out-of-the-box support for multiple monitors, seamless viewing of videos, use of video conferencing software, and the performance necessary to create and view rich presentations with embedded video and 3D graphics.

“At virtually every price point, commercial PCs based on VISION Pro Technology from AMD offer incredible value and the balanced platform performance needed to leverage today’s visually oriented business applications,” said Nigel Dessau, Chief Marketing Officer of AMD. “With support for the latest in open standards-based security features, as well as the performance headroom needed for standard productivity applications, VISION Pro Technology has been designed to provide businesses with PC systems that generate, propagate and display world-class business materials.”

Additional industry support comes from HP which offers VISION Pro Technology from AMD on select models of its HP ProBook line of business notebooks. The HP ProBook 4415s, ProBook 6445b, and ProBook 6545b are powered by VISION Pro Technology from AMD, enabling these notebooks to deliver compelling PC-based visual support for all forms of business communications including sales presentations, webcasts, and videoconferences.

Industry Support for VISION Pro

VISION Pro Technology is an extension of the September 2009 launch that introduced VISION Technology from AMD. By focusing on real-world usage, not just technical specifications, VISION Technology can help consumers, retailers and PC manufacturers better understand and communicate the benefits and value of well-balanced AMD platform technology. The dramatically positive response from industry partners has brought VISION Pro Technology to the commercial space, enabling innovative, affordable platform technology for business users.
“VISION Pro Technology from AMD is an ideal foundation for the business-class entry ultraportable ThinkPad X100e and our full-featured ThinkPad Edge laptops designed especially for small to medium businesses,” said Sam Dusi, vice president, ThinkPad Product Marketing, Lenovo. “These laptops offer features like great visual computing performance, manageability and security that give businesses an edge, and they come at prices customers will find attractive in this tough economic environment.”

“Business customers have told us that they want to use their PCs for business applications, as well as the full set of consumer scenarios in Windows 7,” said Mike Nash, corporate vice president of Windows Platform Strategy at Microsoft Corp. “To respond to these needs, Windows 7 Professional and Vision Pro technology from AMD deliver the manageability required by businesses without compromising the performance and functionality end users demand.”

Additional industry support comes from HP which offers VISION Pro technology from AMD on select models of its HP ProBook line of business notebooks. The HP ProBook 4415s, ProBook 6445b, and ProBook 6545b are powered by VISION Pro technology, enabling these notebooks to deliver compelling PC-based visuals for all forms of business communications including sales presentations, webcasts, and videoconferences. 

Security and Virtualization

Security features supported by VISION Pro Technology include the Trusted Platform Module (TPM), AMD’s Enhanced Virus Protection (EVP), and key Windows® 7 Professional features3. AMD client virtualization technology [AMD Virtualization™ (AMD-V™) technology] provides the full, chip-level optimization needed to support legacy applications under Windows XP Mode3.

Additional Resources

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

Cautionary Statement

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as “plans,” “expects,” “believes,” “anticipates” or “intends.” Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. We urge investors to review in detail the risks and uncertainties in the Company’s filings with the United States Securities Exchange Commission.


Contact Information
Steve Howard
AMD Public Relations
512-602-9486
steve.howard@amd.com

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