Creating energy-efficient products is a key element of AMD innovation and is at the root of our relentless focus on energy efficiency. While new generations of silicon manufacturing technology have continuously brought improvements in energy efficiency, AMD has established a legacy of exceeding those gains through innovative designs – achieving more than a tenfold improvement over the last six years in typical-use energy efficiency.
Now we are taking it to a new level. With our aggressive goal of 25x20, we expect to exceed historic energy efficiency gains by as much as 70 percent in the year 2020.
“AMD’s focus on improving typical-use power efficiency will likely yield significant consumer benefits, substantially improving real-world battery life and performance for mobile devices.” – Dr. Jonathan Koomey, Research Fellow, Steyer-Taylor Center for Energy Policy and Finance at Stanford University.
AMD works to minimize the environmental impact of the materials used in our products during their lifecycles.
Lead: Lead in electronic products has been restricted by regulation in a number of countries over the past several years. AMD began formulating a strategy to address lead and other substances of concern more than 10 years ago. We have introduced “Lead-Free” CPU and APU products to the market and offer products compliant with the Restriction of Hazardous Substances (RoHS) in electronics requirements of the European Union (EU), China, and other countries. While small amounts of lead are still in use in some limited applications exempted by regulations, in 2013 AMD continued to research no-lead alternatives for those applications.
Halogens: Halogens refer to a class of chemical compounds containing one or more elements in the halogen family (such as chlorine or bromine). Some materials containing halogens have been linked to environmental and health concerns by some stakeholders. In response, AMD has developed a strategy to identify halogen-free alternatives for existing materials in our products. Beginning in early 2009, AMD introduced new microprocessor and graphics products that are “Halogen-Free.” AMD’s APU processors “Kabini,” “Richland,” and “Temash,” introduced in 2013, as well as our most recent processors for gaming consoles are all Halogen-Free.
REACH: Since the transfer of our wafer manufacturing assets in 2009, much of the compliance requirements for EU’s Registration, Evaluation, Authorization, and Restriction of Chemical substances (REACH) regulation are handled by our supply chain partners. Nevertheless, we continue to track developments and collaborate with our supplier partners in order to address REACH requirements. For example, AMD issued a supplier specification requiring the identification and restriction of chemicals that are regulated under REACH, including phthalate compounds and other substances recently identified for phase-out under Annex XIV of the regulation.
For more information please visit our
Product Environmental Compliance webpage
The growth of mobile devices and cloud services is rapidly changing the computer industry, and threats to your privacy and security are growing ever more diverse and sophisticated. Anti-virus protection alone is no longer sufficient to keep your system secure. You need a robust hardware solution. AMD Secure Technology brings you a built-in security system that puts the protection right on your processor. Through our collaboration with an extensive network of platform providers, we are working to provide the greatest peace of mind on every AMD product.
Packaging can refer to the materials used to ship our product as well as the protective coating around a semiconductor chip. The focus of this section is on packaging materials used for shipping and handling our products.
AMD specifies the packing materials used for our products, including recyclability of materials and use of recycled content. Our packaging designers continuously seek out environmentally preferable packing materials and methods to minimize packing that meet our needs for product protection, cost, material properties, and compliance with industry standards.
Our packaging requirements limit the presence of certain heavy metals, such as lead and cadmium; include marking plastic parts with the appropriate Society of the Plastics Industry (SPI) International Resin Codes for recycling; and include the use of water-based inks and dyes. AMD no longer uses PVC in any of our packing materials, and incorporates the use of unbleached cardboard and clay-coated news back (CCNB)1.
In 2008, AMD started the transition from wooden pallets to plastic pallets for product transportation because plastic pallets are more readily reused and recycled. In 2014, the use of the lighter plastic pallets resulted in an approximate reduction of 672,4492 pounds of CO2 savings (equivalent to the carbon in 431 old growth trees) and an estimated freight cost savings of $189,600.
AMD understands the reliability and safety risks posed to end users by the presence of counterfeit semiconductors in the supply chain. Accordingly, AMD has established policies and practices to mitigate the introduction of suspect parts into the legitimate marketplace. This program includes enhanced supply chain security processes, authorized distribution requirements, ongoing cooperation with government and law enforcement communities in the detection and prevention of counterfeit products, and a comprehensive approach to brand protection.
Supply Chain Security: In order to safeguard product integrity AMD has established an extensive set of controls to ensure parts are securely manufactured, assembled, tested, uniquely tracked, marked, stored, and transported from manufacture to authorized distribution.
Authorized Distribution: AMD encourages purchases exclusively from authorized sources to ensure superior quality and reliability levels and understands that once components are out of the authorized channel there is no assurance that the component will be legitimate or functional. Any purchase of AMD parts on the open market carries with it the risk of acquiring substandard material. AMD recommends consumers and businesses buy AMD processors only from authorized distributors and vendors. AMD’s authorized locator can be found
Government and Law Enforcement Support: AMD cooperates with governments and authorities providing support with interdiction, prosecution, and deterrence of product-related illicit activity worldwide.
Brand Protection Program: AMD’s Product Investigations group manages the implementation of AMD’s anti-counterfeit and anti-fraud strategies, which include measures to quickly identify, respond to, and deter illicit activity. AMD drives the ‘design-in’ of secured, tamper-evident product packaging along with online resources to educate consumers and advocate product authentication. AMD conducts continuous monitoring of the sales channel to ensure product and pricing integrity worldwide & enforcement of corrective actions and non-compliance protocols.
End of Life
AMD products can also help extend the life of computing platforms, thus reducing electronic waste. In many cases, AMD chips are “backwards compatible” with previous generation AMD chips. For example, AMD Richland desktop platforms utilize the same socket as our previous generation products. This means that processor upgrades can occur while avoiding hardware replacements and the associated waste. To proliferate this efficient approach, AMD participates in the Open Compute Project that encourages the use of open, standardized server platforms.
AMD Technology Case studies
Learn more about how AMD technology is enabling a better world