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| 3DNow!™ Technology Endorsement Quotes |
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"We've taken full advantage of the 3DNow!™ technology with our optimized drivers and we expect to see significant performance gains with the most popular games. These performance optimizations give mainstream home PC users an awesome gaming experience for an incredible value."
- -Michael Howse, Vice President, Corporate Marketing
"AMD's 3DNow!™ technology will enhance our graphically rich games. Players want a realistic experience and AMD's 3DNow! technology will allow for a faster frame rate, smoother graphics and higher detail in our animation. AMD's innovative technology will create a more compelling game experience."
- -Richard Hicks, Senior Vice President, Product Development
"AMD's 3DNow!™ technology provides revolutionary CPU performance, which translates into a greatly enhanced end-user experience. Going forward, all our products must and will utilize this amazing new technology."
- -Glyn H. Anderson, Director of Technology
"AMD's 3DNow!™ technology is a leading edge technology for PC platforms, just like A3D. We are excited to support 3DNow! because it contributes to a more realistic, immersive game experience, which is exactly what our customers are looking for."
- -Todd Coyle, SVP, Consumer Products
"The 3DNow! technology allows a new level of floating performance of the PC. Optimization of the graphics pipeline gains some significant performance and visual quality advantages. This is just the tip of the iceberg - a leap in floating performance opens up the use of algorithms that were previously unfeasible...Criterion Studios will be looking to leverage such innovations made possible with 3DNow! technology in current and future titles. Floating point has come of age."
- -Jonathan Small, Head of Games Development
"AMD's 3DNow™ technology enhances the overall gaming experience by significantly improving the visual effects in our games while maintaining a high level of overall performance."
- -Mike King, Marketing Director
"Before AMD's 3DNow! technology, either everything would have to be done in software and calculated, which slows the whole experience down, or you had to have five or six different hardware cards, with software written to work on each one and all the problems and configurations that creates.
- -Chris Roberts, CEO
"Our Genesis 3D engine benefits from the new instructions (3DNow! technology) in many ways including faster rendering and higher quality real-time lighting. 3DNow! technology is a significant step forward for 3D."
- -David Stafford, President
"Eidos has been at the forefront of technology and game development, and we'll continue to push the gaming envelope to develop superior games for today, and well into the future. By working with AMD and their 3DNow!™ technology, we are able to deliver unprecedented cutting-edge games that now can be played on kick-ass hardware at affordable prices.
- -John Kavanagh, Publishing Director
We applaud [AMD] for their 3DNow!™ technology and we're happy that people buying mainstream machines can be exposed to high-end 3D."
- -Mark Rein, Vice President
"ESS recognizes the requirement for the host CPU to perform the geometry calculations for 3D graphics. We architected the Maestro product family to reduce the audio load placed on the CPU, enabling improved graphics performance as well as enhanced audio. AMD's 3DNow! technology continues to push in this direction, enabling an improved multimedia user experience".
- -Bob Blair, Executive Vice President
"Technologies like AMD's 3DNow! SIMD implementation enables software developers to deliver high-performance 3-D processing power to mainstream PC users. The 3DNow!™ technology integrated in AMD's processors brings high-powered gaming to masses."
- -Todd Coyle, SVP, Consumer Products
"IBM Speech Systems is committed to providing all of our customers with the best performing speech recognition products. We are pleased that our products were among the first to support the AMD's 3DNow! instruction set."
- -Anne-Marie Derouault, WW Sales and Marketing Director
"Modern 3D accelerators can rasterize more triangles than conventional CPUs can produce, even with the simplest processing per vertex. The conflicting goals of providing denser triangle meshes as well as more sophisticated effects on each triangle are overwhelming the floating point processing capability of current x86 processors. SIMD floating point... is a powerful way to achieve higher performance on virtually all aspects of geometric processing. Users will be able to achieve high frame rates and more detailed scenes with 3DNow!™ technology optimized programs."
- -John Carmack, Technical Director
"Working with AMD is extremely exciting, and we look forward to sharing technology that will benefit both companies. While 'Ares Rising' already takes advantage of existing 3D accelerators, the 3DNow! technology optimized version of the game will truly represent the cutting edge of entertainment simulations."
- -Jeff Eastman, President
"The leading edge floating-point capabilities of AMD's 3DNow!™ technology provide the power for us to deliver much more immersive content.
- -Lesley Keen, CEO
"LucasArts is working with AMD to ensure that our 3D titles take advantage of the 3DNow!™ technology..."
- -Paul LeFevre, Senior Programmer
3DNow!™ technology is an exciting new development for the next generation multimedia applications, and we're happy to be working with AMD to help product developers use this innovative technology. By utilizing our CodeWarrior Professional software development tools, which support optimization and code generation for the 3DNow! instruction set, programmers can create awesome new games and graphics applications."
- -Greg Galanos, President and Chief Technology Officer
"3D hardware acceleration has been the fastest growing technology in this industry over the last few years. Now that we have 3D cards capable of over 100+ frames per second the game bottleneck has gone back to the host CPU. We are very excited about AMD's 3DNow!™ technology, a technology that can give us the bandwidth to take real time graphics to the next level."
- -Amy Smith Boylan, V.P. Product Development - Studio Head
"Software developers as well as end users will benefit from broad industry acceptance of the new 3DNow!™ technology instruction set. Through our support for 3DNow! in Direct3D, software applications can take advantage of the technology's powerful capabilities without additional effort on the part of developers. The end result is a rich 3D multimedia environment that enables a more compelling and realistic Windows® experience for our customers."
- -Jay Torborg, Director of Graphics and Multimedia
Microsoft supports AMD's commitment to supplying the market with future-driven 3D processor platforms."
- -Eric Engstrom, General Manager, Multimedia Technologies
"Winamp's high performance digital audio processing, real-time 3D visualization and real-time MPEG decoding taxes the performance of even the best multimedia systems. AMD's breakthrough...systems let the savviest Internet music fans thrill to the best Winamp experience ever."
- -Robert Lord, Vice President
"Psygnosis sees... 3DNow!™ instructions as being an important step forward in mainstream PC CPU architecture.
- -Dominic Mallinson, Technical Director
"I cannot overstate the role accurate mathematical modeling plays in bringing Rage's interactive worlds to our customers. Rage is intent on providing leading edge products that make full and intensive use of the platforms available. The performance enhancement provided by AMD provides even greater scope for my development teams to bring their ambitious designs to market. 3DNow! technology remains the only x86-based floating point SIMD processor commercially available, and AMD should be congratulated on their timeliness and vision."
- -Paul Finnegan, Managing Director
"The SIMD style instructions in AMD's 3DNow! technology lend themselves very well to digital sound algorithms. The performance levels we achieve with 3DNow! enhanced processors require much less processor bandwidth to perform the necessary routines it takes to successfully manipulate the sound in Rave Karaoke."
- -Roger Linnm, Co-Founder
"Rebellion has some pretty funky physics and lighting built into our 3D games. In Aliens vs Predator we are throwing around thousands of polygons... Rebellion will use the power that AMD's 3DNow!™ technology provides to make an even more compelling gaming experience."
- -Chris Kingsley, Technical Director
3DNow!™ technology accelerates geometric operations directly on the CPU, lowering a key barrier to mainstream visual computing. Silicon Graphics and AMD have been working closely to ensure that the OpenGL device driver kit, will allow developers to take full advantage of the power of AMD's 3DNow! technology and OpenGL."
- -Miriam Geller, OpenGL product Manager
"Introducing 3DNow!™ technology...can only be seen as a great move by AMD and you can be sure it will get our full support."
- -James North-Hearn, Development Director
"As a totally biased game developer, all I care about is pure 3D horsepower! Whilst most microprocessors continue to be focused on making the cursor in my Word Processor blink a little faster, AMD is embracing the future and with the 3DNow! technology has harnessed the 3D prowess to make state of the art 3D games available in your home and on your desk at work."
- -David Perry, President
We have optimized our software renderer to make use of the powerful 3DNow!™ technology which allows us to deliver stunning high quality 3D graphics.... We are already supporting it in product being released now, and intend to expand our use of it over time. The 3DNow! instructions have been fairly carefully chosen to be those which are most used by the kind of software we write, and should allow us to make strong optimizations in physics, transformation/clipping and software rendering sections."
- -Jonathan Newth, Joint-CEO
"We are pleased AMD is bringing... 3DNow!™ technology to the PC market. Optimizing our software products for 3DNow! technology will help create an immersive gaming experience for consumers."
- -John Smedley, Director of PC Software Development
"Team 17 is delighted to be using AMD's 3DNow! technology in our next-generation products, which allows us to further stretch the limits of our own 3D engines, adding superior effects, gameplay and realistic content to our own titles, for very little real 'cost' in development terms. As a developer, we'd be stupid to ignore it, and are taking absolute full advantage of what it has to offer."
- -Martyn Brown, Director of Development
"If you think that KNI vs. 3DNow! will make a serious difference, I would like you to consider the following. AMD will already have millions of [AMD-]K6-2 when the first Katmai processor is sold. Thus giving a huge advantage in 3DNow! installed base vs. a non-existent installed base for KNI. [AMD-]K6-2 and [AMD-]K6 [processors] will continue to ship at a much more attractive price than Katmai, since Katmai will be the latest Intel CPU available and thus be very expensive. The result is that the 3DNow! installed base will grow even more, whilst the KNI installed base will grow a lot slower. It is very unlikely that there will be more KNI CPUs in use than 3DNow! CPUs once [AMD-]K7 hits the shelves. The logical equation of the above said is that ISVs must be crazy to only support KNI in their games; they should rather concentrate on 3DNow! in case they care about the sales of their games. It seems fairly obvious that [AMD-]K7 will be correct in continuing to support 3DNow!."
- -Tom Pabst
"There are significant technologies being developed for the expansion of the 3D marketplace... . We are delighted to be able to optimize the strengths of 3DNow!™ technology on our line of graphics controllers in order to enhance the gaming experience of our end users."
- -Gerry Liu, Senior Vice President, Product Marketing
"AMD's impressive 3DNow! technology is a welcome sign that high-level graphics acceleration is becoming more affordable and accessible than ever before."
- -Steve Wetherill, Vice President, Research & Development
"WizBang! Software is constantly looking for ways to improve the performance of our 3D graphics engine. A major bottleneck in 3D graphics is the transformation of geometry, a floating-point intensive process. The [3DNow!™ technology] enhancements provide our users a more exciting game and give us a competitive edge in the 3D game market."
- -Andrew Johnston, President
"With the XingDVD Player, Xing Technology offers a complete software solution for the navigation and playback of all DVD titles. Built upon our years of innovation and development within the MPEG standard, the XingDVD player demonstrates Xing's continued commitment to providing high quality digital audio and video solutions for today's desktop market. We see... 3DNow!™ technology as a pivotal component in bringing DVD technology to the consumer desktop configuration, and will continue our support... in future XingDVD product development."
- -Tom Adamski, Director of Marketing
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