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Studio 64
Media Visionaries
Gary Beach, CIO
Peter Coffee, eWEEK
Liu Jiuru, China Computerworld
Michael Miller, PC Magazine
Giorgio Panzeri, Editor in Chief, PC Professionale – Italy
Terence Stephen, Executive Editor, Hardware Mag Malaysia
Jon Stokes, Senior CPU Editor, Ars Technica
Jimmy Tang, Editor-in-Chief, Hardware Zone
Y.H. Tang, PC Market, Hong Kong
Martin Veitch, IT Week, United Kingdom
Mike Vizard, CRN

Studio 64
Media Visionaries

   
Gary Beach
Publisher, CIO Magazine

“The industry is on the cusp of a massive build out. In terms of, we all think “Woe be us, we’re in the technology business,” but it’s not. It’s another 20 or 30 years of exciting applications that haven’t been built yet, that are just waiting to happen. There was a book written in 1981 by a gentleman named Tracy Kidder called “The Soul of the New Machine.” It chronicled how DGbuilt the minicomputer. It’s not a question of if, but when. If he rewrote that book now, it might be the soul of the new machine is going to be the 64-bit microprocessor. No doubt about it. Chief information officers, the men and women that I deal with as publisher of CIO magazine, they look at the world through two lenses. The first lens is...more...

   
   
   
Peter Coffee Peter Coffee
Technology Editor, eWeek

“There are barely enough 32-bit numbers to count the parts of just one person’s DNA. There are more bytes in a 20-minute digital video clip than there are 32-bit tags to index into that stream. And there are many more people in the world than there are 32-bit values to give them each even a single network address. A 32-bit computer can do a lot of things, but it doesn’t have the fingers and toes that it needs to count the things that will interest us in the next three years—let alone the next decade or two. more...

   
   
   
Liu Jiuru
Editor-In-Chief, China Computerworld

“Ever since the turn of the century, information technology has been adopted at an ever-increasing speed by a wider sector of the community. Today, information systems of government departments and private enterprises, as well, are processing video, audio and non-formatted data at terabyte speeds. Given the trend, the demand for 64-bit processors with powerful data processing ability and an enormous address space is expected to continue to rise to even higher levels. more...
   
   
   
Michael Miller
Editor in Chief, PC Magazine

"Applications are going to change, partly with faster chips, partly with new processors, partly with new communications protocols, but all of these things are going to happen. When all of this stuff comes together, that makes a transition. The one thing I absolutely agree with is that you've got to have a lot of 64-bit chips out there before the applications happen, because that's the way the market works."
   
   
   
Giorgio Panzeri
Editor in Chief, PC Professionale – Italy

"The interesting feature of the new AMD 64-bit architecture is that it remains compatible with the actual 32-bit world, allowing developers to migrate their codes without re-writing them from scratch."
   
   
   

Terence Stephen
Executive Editor, Hardware Mag, Malaysia

In the mid-90s, the leap from 16-bit to 32-bit computing occurred sooner than most predicted. In 2002, the industry finds itself in a similar situation. What parallels do you see between that transition and the one we are about to embark upon with 64-bit computing? What is different?
Moving to 64-bit is the next logical step in the never-ending computing power race. However, computing is more complicated today unlike the time when we migrated from 16- to 32-bit. Not everyone today requires 64-bit computing power, so the transition will not be as massive an exodus as it was back then. Having said that, the alluring idea of the AMD Opteron™ processor that gives you 64-bit as well as 32-bit options will mean that more consumers will finally get a taste of 64-bit power…something that was strictly the domain of the enterprise. more...

   
   
   

Jimmy Tang
Editor-In-Chief, HardwareZone

What will be the first applications to exploit the benefits of 64-bitcomputing on the desktop?
E-commerce applications will benefit a lot with the 64-bit platform. Credit card transactions that require high encryption will benefit a lot from its speedy 64-bit bus. This will probably set the industry moving to even higher bit encryption to further enhance security in this area. Database applications would also benefit a lot from 64-bit computing as db queries and searches would definitely take a lot less time to complete.
more...

   
   
   

Y.H. Tang
PC Market, Hong Kong

“64-bit computing is the way to go. It will give users more computing power. x86-64 technology will seamlessly transition from 32-bit to 64-bit, hence allowing current applications to run faster. At the early stage, I believe the 64-bit technology should have the capability to let users switch between 32-bit and 64-bit, as required. Therefore, it will fit the needs for now and the future. For desktop users, I see 64-bit computing become widespread at least 2 to 3 years from now.

By having a flexible structure, x86-64 can apply 64-bit computing not only in servers, but also in workstations, desktops and even notebooks. Having a standard and single platform from high- to low-end computers, it will benefit both developers and end users. It will tremendously lower investment costs and thus lower the market price. We see 64-bit applications, tailored for the enterprises, happening at the early stage. If AMD provides more tools and support to developers, we hope to see more x86-64 optimized desktop applications available soon.”

   
   
   
Michael Vizard
Editor in Chief, CRN

"In this type of economy, the trifecta is, deliver something that lowers costs, increases productivity and does it with minimum risk, so moving to a 64-bit architecture that really plays nicely with my existing 32-bit applications is a big win for most IT organizations because I get all three of those things in one go, versus taking a big risk, and right now, most people don't want to take a big risk." more... .

   
   
   
Jon Stokes
Senior CPU Editor, Ars Technica

"There's a huge global market for mainstream business and consumer x86 software, and several smaller markets for software written to other ISAs. All discussions of the desktop prospects of widely ported operating systems (i.e., Linux) or of the possible effects of greater open source market penetration aside, this statement should still ring true to anyone who's acquainted with the present realities of the installed base of IT and consumer software. If we think realistically about most of the world's commercial software not as "software" in the abstract but as x86 binary code, then it becomes apparent that improvements to the x86 ISA represent one of the most practical and cost-effective ways to advance and expand the x86 software market.

With all the recent press coverage that 64-bit architectures have garnered, it's fairly common knowledge that a 32-bit processor can address at most 4GB of memory. A 64-bit architecture could theoretically, by contrast, address up to 18 million terabytes. 64-bit computers can process numbers that are 4.3 billion times as large as those processed by their 32-bit counterparts. So, what do you do with over 4GB of memory? Well, caching a very large database in it is a start. Back-end servers for mammoth databases are one place where 64 bits have long been a requirement, so it's no surprise to see upcoming 64-bit offerings billed as capable database platforms. Finally, there is another application domain for which 64-bit integers can offer real benefits: cryptography. Most popular encryption schemes rely on the multiplication and factoring of very large integers, and the larger the integers the more secure the encryption.”

   
   
   
  Martin Veitch
Executive Editor, IT Week, United Kingdom

What are the main drivers for 64-bit computing?
Bringing 64-bit computing to the mainstream server and workstation market will have a radical effect on demanding applications. For database servers and visualisation programs that need access to vast amounts physical and virtual memory, the advent of affordable 64-bit hardware will be a watershed. more...




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