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John Logue, Instructor and Animation Director for the Oregon3D: Center for Visualization Technologies
Brom Mahbod, Vice President, e-Services Platform Division, Oracle Corporation
American McGee, Creative Director for The Mauretania Import Export Co
David Perry, President, Shiny Entertainment Inc.
Bob Picciano, Director, Database Technology, IBM Canada Laboratory
Markus Rex, Vice President of Research & Development, SuSE Linux
Hector Ruiz, President and CEO, AMD
Mark Shearer, Vice President eServer Products, IBM Systems Group
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Studio64
Hector Ruiz

AMD President and CEO

Studio64_Hector
AMD Opteron™ processor launch
New York
April 22, 2003



Key Quote

"The one thing that binds us together is the idea that computing needs will continue to grow more complex and more demanding. They will agreee that the only way to meet that need is through 64-bit computing. With our introduction of the AMD Opteron processor, we offer all these companies a way to realize their vision, as they maintain control over their precious and substantial investments in existing software applications and hardware. By opening the door between 32-bit and 64-bit computing, we promise customers and partners that we will simplify the business."

Read the transcript.



ICT World Forum @ CeBIT 2002
Luncheon Roundtable Keynote Speech
Hannover, Germany
March 10, 2003



Key Quote

“How do we make the transition from 32-bit to 64-bit seamless? How do we make it so that it’s compelling? How do we make it so that it actually costs zero dollars to be able to make that transition? To be able to do it in such a way that the whole ecosystem - such as the operating system providers, the application system providers, the system integrators, the middleware providers - is run at 64-bit technology, that all these people can make that transition in a rather seamless fashion? That is what needs to occur.

And if somebody could do that, think how compelling that would be, how sophisticated that transition could be, how elegant, how wonderful. AMD would like to call that transition AMD Opteron™ and AMD Athlon™ 64 [processors]. We believe that this will be a very interesting year.”



LinuxWorld 2003 Keynote
"PLAYING WELL WITH OTHERS"
January 2003



Key Quote

“At AMD, we long ago made a strategic decision to use compatibility and open standards as a design objective because we see the best path to the future grounded in the best of the past. We believe in preserving our customers’ data from platform to platform and application to application.

That is why AMD’s next generation processor architecture is the only one that is both fully compatible with today’s 32-bit systems and completely 64-bit capable when you have the performance needs to fully upgrade. We’ve simplified your transition to 64-bit Linux environment through native high-performance support for simultaneous 32- and 64-bit applications. The 32-bit capabilities of our forthcoming 64-bit processors are already supported by numerous 32-bit Linux distributions.”

Comdex 2002 Keynote
Speaker: AMD President and CEO Hector Ruiz

"Let's Get Real"
Las Vegas, Nevada
November 19, 2002



Key Quote

“Given the current economic climate— it’s time to do a bit of reset. Around the customer. Adopt a policy that says, “no new technology without real customer input or without real customer demand.” At AMD, we call this “customer-centric innovation,” and it is driving everything that we do at the company these days. Just recently, we announced an upcoming microprocessor we call the AMD Opteron™ processor. It is based on a rather innovative new architecture – one that gives you both 32-bit compatibility and 64-bit capability in the same processor. Remarkably, on this tiny, thumbnail-sized device there are 100 million transistors.”

Comdex 2002 Daily News
Q&A with Hector Ruiz
November 2002



Key Quote

"The biggest competitive advantage of our next generation processors is flexibility. Corporate and home users need the ability to migrate from 32-bit computing to 64-bit computing at their own pace, without having to sacrifice performance. The current computing world is pretty much dominated by 32-bit computers. We believe that 64-bit computing is going to be relevant a lot sooner than people might think, primarily because AMD has created a product that allows for a painless transition from 32- to 64-bit computing.”

Read the full Q&A


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