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AMD Mobile Better By Design Partner Press Event

AMD held a press event in San Francisco on May 2 to discuss the launch of 65 nm AMD Turion™ 64 X2 Dual-Core Mobile Technology and the Better By Design Program, a first-of-its kind initiative highlighting better performance and superior technologies in AMD-based desktop and notebook PCs. Program participants, NVIDIA and Broadcom, joined AMD at the event to express their support as part of the AMD64 ecosystem.

Participating Executives:
 
Bahr Mahony Bahr Mahony (AMD) - Director of Mobile Business
Emcee Bahr Mahony kicks-off the event with an announcement that AMD Turion™ 64 X2 Mobile Technology is now shipping in 65 nm.

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Pat Moorhead

Pat Moorhead (AMD) – VP of Advanced Marketing
Moorhead shows the Better By Design Platform advantage.

   
Software Demo Demo of Software on an AMD-based Platform vs. a Competitive Platform
Moorhead shows the audience a visually-compelling demo of software on an AMD integrated graphics platform (M690) vs. the competitive Intel 965 integrated graphics platform. The application has much more detail and is visually more realistic in the AMD example (left) vs. competitor (right).

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Software Demo

Demo Comparing Frame Rates
Moorhead shows the audience a demo comparing frame rates on an AMD integrated graphics platform (M690) vs. the competitive Intel 965 integrated graphics platform.

   
Game Demo Demo Comparing a Popular Game
Moorhead shows the audience a demo comparing a popular game that plays great on an AMD integrated graphics platform (M690) while in the second photo, the same game can’t load on Intel’s 965 integrated graphics platform.
   
Software Demo  
   
Ned Finkle

Ned Finkle (NVIDIA) - VP of Strategic Marketing
NVIDIA demonstrates their participation and support in the Better By Design Program.

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Clint Brown Clint Brown (Broadcom) - Direct of Business Development
Broadcom discusses the leading wireless solutions they bring to the Better By Design Program

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Rich Ybarra Rich Ybarra (Broadcom) - Technical Marketing Manager
Rich Ybarra demonstrates Broadcom’s 802.11n (draft) wireless technology.

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Photos from the Event:
       
Audience

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Audience

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Audience

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Audience

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Audience

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Notebooks

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Bahr Mahony

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Bahr Mahony

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Pat Moorhead

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Pat Moorhead Demo

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Pat Moorhead Demo

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Pat Moorhead Demo

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Ned Finkle

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Clint Brown

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Rich Ybarra

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