"These television spots target personal computer consumers," said Tom Stites, vice president of communications at AMD. "Our intent is to show that buying PCs based on the AMD- K6 processor is a smart choice. The message is that no matter how much or how little consumers are prepared to spend for a similarly configured system, they will get better performance with the AMD-K6."

Developed by Hill, Holliday, a Boston-based advertising agency, the new commercial has a serious message, but takes a lighter approach. It tells the story of a secret agent who has been captured by the forces of an evil mastermind named Mestopholes who is plotting world domination. The plan fails when the expensive PCs used by Mestopholes don't deliver the performance required. The agent escapes and captures Mestopholes by using a PC based on an AMD-K6 MMX™ Enhanced Processor.

"Our message of performance and value is compelling, but our primary competitor outspends us on advertising by almost 20 to one," said Stites. "In order to be heard above the noise, commercials from AMD must break through with humor and excitement."

The new commercial will air beginning today in major markets throughout the country, including New York, Boston, Chicago, Austin, Seattle, San Francisco and Los Angeles. It will appear on prime-time shows like Seinfeld and ER , morning and late local news, sports, business and political news programs.

About AMD
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces processors, flash memories, programmable logic devices, and products for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $2 billion in 1996. (NYSE: AMD).