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    “True innovation makes the greatest possible technology available to the widest possible audience. True innovation is not just bigger and better, but is measured by its availability and relevance to end users.”

    – Hector Ruiz, President and CEO
    Advanced Micro Devices Inc.
    In introducing AMD64, an x86-compatible platform that integrates 32- and 64-bit computing, AMD claimed pole position in the race to develop tomorrow’s processors today. With the subsequent success of its AMD Opteron™ processor and AMD Athlon™ 64 processor, and the recent launch of its innovative AMD Turion™ 64 mobile technology, AMD’s leadership is enabling a broad range of users to take advantage of next-generation computing features today.

    Just two years after its debut, the AMD64 ecosystem comprises more than 1,300 software packages created by more than 300 developers. And the imminent release of Microsoft® Windows XP Professional x64 Edition® ensures that AMD and its partners will continue to pioneer the evolution of server, workstation, desktop, and mobile computing.

    Driven by an unwavering corporate focus on customer needs, the AMD64 team is leading the industry to pervasive 64-bit computing through advances such as:
    • Direct Connect Architecture, which allows processors to address and eliminate the challenges and bottlenecks of system architectures
    • HyperTransport™ technology, which provides simplified, “glueless” multiprocessing
    • Multi-core technology, which offers greatly improved performance
    Together, these and other AMD led innovations offer users and developers:
    • A clear, affordable, and flexible migration path from 32-bit to 64-bit computing
    • Greater memory addressability and reduced bottlenecks
    • Power saving and noise reduction benefits
    • Faster data processing and manipulation
    • Improved built-in security and increased reliability
    • More realistic modeling and gaming
    • Unprecedented potential for future expansion



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