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Cinema 2.0: The Next Chapter in the Ultimate Visual Experience™ Story
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Movies today rely on digital effects that look like real worlds no matter how fantastically imagined. The most successful games today, in turn, give us movie-like storylines with rich 3D interactivity. But just as movies today don’t provide audience interactivity, games still fall short of delivering movie-like realism.
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On June 16, 2008, AMD demonstrated a milestone achievement in ultra-realistic and interactive visual computing through the processing power of its forthcoming "RV770" codenamed teraFLOPS graphics chip.
The demonstration of what AMD terms the "Cinema 2.0 experience" punches a sizeable hole in the sensory barrier between today’s visionary content creators and the experiences they desire to create for audiences around the world. The Cinema 2.0 demo showed the fusion of dynamic real-time interactivity with convincing cinematic digital effects that appear to be real places and things captured on video.
AMD this summer plans to introduce the world’s highest performing graphics processor ever – a chip more powerful than every generation of video game console ever brought to market combined, with one full teraFLOPS of processing power per chip.
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Rendered in real-time and interactive, this is a brief video from the first Cinema 2.0 demo, premiered by AMD in San Francisco on June 16, 2008. The interactive demo was rendered by a single PC equipped with two "RV770" codenamed graphics cards powered by an AMD Phenom™ X4 9850 Processor and AMD 790FX Chipset. The full demo shows cinema-quality digital images rendered in real-time with interactivity. Check back later this summer for a video of the full Ruby Cinema 2.0 demo.
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With past and future game credits ranging from Crysis to Enemy Territory: Quake Wars to Rogue Trooper to The Outsider to Alan Wake, some of the brightest game developers discuss Cinema 2.0. While their opinions range from three, to five, to 10 years of development until the first Cinema 2.0-quality games, all agree that faster graphics hardware is essential to accelerate that inevitable but elusive level of game realism.
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Professional gamers Cameron Hatzmann and " Frag Dolls" member Alyson Craghead envision the Cinema 2.0 game play experience, anticipating that it will completely change the way they look at games. But no matter how great the experience, it should be affordable and energy efficient.
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See the evolution of visual computing power through the eyes of Ruby:
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Interested in related technologies that help shape tomorrow's Ultimate Visual Experience? |
Gaming
Future Display Technology
4K Digital Filmmaking |
Computational Photography
Virtual Worlds
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| 2008 년 6 월 26 일 | | AMD Expands The Ultimate Visual Experience™ Combining Exceptional HD Graphics, HDTV, and HD Video for PCs
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| | 2008 년 6 월 17 일 | | AMD Demonstrates the Cinema 2.0 Experience, Punches Hole in
‘Sensory Barrier’ Separating Cinema and Games
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| | 2008 년 6 월 12 일 | | AMD and Havok to Optimize Physics for Gaming
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| | 2008 년 6 월 11 일 | | AMD Next-Generation OpenGL® ES 2.0 Graphics Technology Achieves Industry Conformance
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| | 2008 년 6 월 4 일 | | AMD Offers Digital Entertainment Solutions for The Ultimate Visual Experience™ in PCs
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| | 2008 년 6 월 4 일 | | AMD Announces Revolutionary External Graphics Solution for Notebooks
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| | 2008 년 6 월 4 일 | | AMD Delivers the Ultimate HD Visual Performance on the Go with Next-Generation Notebook Platform
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| | 2008 년 5 월 21 일 | | AMD Continues its Technology Leadership Employing GDDR5 to Fuel Next Generation ATI Radeon™ Graphics Solutions
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| | 2008 년 5 월 19 일 | | AMD GAME! Enables Console-like Simplicity for Mainstream PCs
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| | 2008 년 3 월 12 일 | | AMD Helps Maximize “Trader Density” in Financial Institutions
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