Last Revised: 27 July 2012
Cookies, Web Beacons & Other Tracking Technologies
What are cookies?
A cookie is small file that a website can send to your browser, which may then store it on your system or your mobile device. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, AMD) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, videos and website analytics services). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
How long do cookies last?
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your website browser is open and are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed and can be used by websites to recognise your computer when you later re-open your browser and browse the internet again.
We use first party cookies to allow Us to understand what areas of the Site are of interest to you so We can better serve and provide you with tailored information from the Site. We use first party cookies to collect data such as information about your web browser and operating system, the frequency of your visits, what you do on the Site and, if you arrived at the Site from another website, the URL of that website. Our third party web analytics provider then collects and analyses the data We obtain from Our cookies to tell Us how you use the Site. Please see the table below for details of the third parties that we work with in this context.
AMD may also use first party cookies when you register for some parts of the Site such as Our web programs or extranets. In this case, a cookie will store useful information, including your personal information, which enables the Site to remember you when you return to visit. Only We can read the information We gather from the cookies We place on your system.
|Essential website cookies
||These cookies are necessary to provide you with services available through the Site and so that you can use some of their features, such as access to secure areas. Without these cookies services you have asked for, like shopping baskets and secure customer account pages, would not be possible.
|Performance and functionality cookies
Foresee Results, Inc. (foresee.com)
Wingify Software Private Limited(visualwebsiteoptimizer.com)
Vovici Corporation (vovici.com)
|Analytics and customisation cookies
Adobe Systems Incorporated (omniture.com)
Google, Inc. (google.com/analytics)
|These cookies collect information that is used either in aggregate form to help Us understand how the Site is being used or how effective are marketing campaigns are, so We can research the usability of the Site, or to help Us customise the Site for you.
|Advertising and marketing cookies
Eloqua Corporation (eloqua.com)
Channel Intelligence (channelintelligence.com)
Invite Media (invitemedia.com)
Right Media (rightmedia.com)
|These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, enabling us to monitor the effectiveness of our advertising and, in some cases, selecting advertisements that are based on your interests and/or the actions that you have taken on the Site. These cookies also enable the website to identify returning visitors.
Other technologies We may use
The Site may also use “Web beacon” technologies. When you access pages on with a Web beacon, an anonymous notice of that visit is generated which may be processed by Us or by Our analytics vendors. These Web beacons work in conjunction with cookies to let Us know what portions of the Site are of interest to Our visitors, how many of Our newsletters have been read and to help Us provide you with tailored information from the Site. If you choose not to accept cookies, Web beacon technologies will still detect anonymous visits, but the notices they generate cannot be associated with other information and are disregarded.
We also use Local Shared Objects, also referred to as “Flash cookies”, on the Site. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on the Site. Local Shared Objects are similar to browser cookies, but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personal information that you have provided on this site, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here: http://www.adobe.com/eeurope/special/products/flashplayer/articles/lso/.
We will collect your IP address when you visit the Site. From this we may be able to identify the approximate geographic location of the computer from which you are visiting the Site and the domain that it is using to access the Internet. If you are visiting the Site from a company location, we will use this information to identify the company from which you are visiting and to pre-populate the web-forms that you use on the Site with information about your company and the country from which you are visiting the Site.
Finally, we also use third party advertising companies for banner placements who in turn use pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner. These files enable our ad management partner to recognize a unique cookie on your web browser, which in turn enables Us to learn which advertisements bring users to the Site. The cookie is placed by Us and Our ad management partner who works with advertising solutions companies (including DoubleClick). With both cookies and Spotlight technology (the tool used to determine the effectiveness of online advertising), the information that We collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address, for example. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.com/privacy/index.aspx.
Your rights to control cookies
Please note that if you choose not to accept cookies you may not have may not have access to certain features that make your experience of the Site more efficient and some of the features on the Site may not function properly.
You can find out more about cookies, including how to delete them, at http://www.allaboutcookies.org/. To restrict which cookies may be set for advertising purposes, please visit http://www.youronlinechoices.eu, http://www.aboutads.info/choices/ and/or http://www.networkadvertising.org/managing/opt_out.asp.