AMD A-Series APUs Earn a Brand Refresh

Since coming to market last year, AMD A-Series Accelerated Processing Units (APUs) have established a well-earned reputation and track record as price/performance champions with their one-of-a-kind ability to deliver world-class, discrete-level graphics technology and responsive processing power on a single-chip. In other words, APU=CPU+GPU.

A-Series APU Brand Realignment for the Component Channel

Already underway and spanning worldwide, the component channel will notice sales and marketing collateral that reflect a strategic shift in the way AMD brands its current and future APU technologies.

Instead of our component APU products leveraging the same VISION branding and A-series nomenclature as the retail consumer channel, AMD will now implement a component logo methodology—specifically for the channel—in order to place a greater emphasis on the individual APU component.

The new AMD A4, A6 and A8 logo creative aligns to the logos of other successful channel products, such as AMD FX CPUs and AMD Radeon graphics.

As AMD busies itself refreshing current creative landscape and messages to align to new brand ID, ISV partnerships tied to video, gaming and App Acceleration as well as proof points aligned to these areas of focus, please note: this brand transition is for the desktop component channel only.

Visit the FPP Portal to see the first implementation of these logos and the new AMD A4 APU assets.

AMD Partner Portal