AMD A8 APUS: Best for PC Gaming!

“The World’s Fastest and Most Versatile GPU”

HIS 7950 IceQ Turbo captures Tom's Hardware "Best Buy Award"

Social Media Sharing During the 2012 London Olympics Opening Ceremonies Breaks All-Time Record for a Sports or Entertainment Event

AMD A8 APUS: Best for PC Gaming!

AMD A-Series Accelerated Processing Units are all about delivering superior bang for the buck across an essential spectrum of video, entertainment and accelerated consumer application experiences. This month, we’ll take a closer look at the APU in context of the PC Gaming.

AMD A8-3870K: Unlocked to go Even Further

Poised to be one of the most customizable products ever, the totally unlocked AMD A8-3870K Black Edition offers overclockers the ability to tweak both CPU and/or GPU for a serious uplift in gaming and system performance.

Key Selling Point:

No platform gives you more fun for your money than an A-Series APU with AMD Radeon™ Graphics.

How to Sell It:

Playing today’s most popular games, Intel’s Core i5 can hardly hold a candle to AMD’s A8 APU performance.² On this year’s highly anticipated title Diablo III alone the difference is clear... an AMD A8-3870K performs 75% better than a Core i5-3570K, especially with an overclocked CPU and GPU, which performs 106% better for half the cost.^1,2,6

What it Really Means to Your Customers:

Generation over generation, AMD has demonstrated a history of graphics leadership that can’t be beat—at price points only AMD delivers. AMD A-Series APUs are setting a new bar for the entertainment experiences today’s users want most.

Learn More about AMD A-Series APUs

“The World’s Fastest and Most Versatile GPU”

Last month, AMD proudly introduced the AMD Radeon™ HD 7970 GHz Edition, the world’s fastest and most versatile GPU.³

Here are three things you need to know about the new AMD Radeon™ HD 7970 GHz Edition:

• 1. It offers the world’s fastest gaming performance.³ In Graphics Core Next-optimized titles like DiRT Showdown, Sniper Elite V2 or Nexuiz, the HD 7970 GHz Edition offers
• 2. It’s the fastest application accelerator a consumer can buy.⁴ With OpenCL acceleration for the world’s most ubiquitous applications, AMD Radeon™ customers can improve productivity and save time doing everyday tasks like transcoding video for a phone or tablet, editing photos, or zipping files for emailing.
• 3. AMD continues to lead in graphics innovation. After introducing the revolutionary AMD PowerTune technology, which has empowered gamers with higher clockspeeds and faster games, we’ve now extended the functionality with a new feature we simply call Boost.⁵ Boost allows the HD 7970 GHz Edition to deterministically adjust clockspeeds and voltages to automatically overclock up to 1050MHz. This is free performance that every gamer can take advantage of as they play their favorite games.

Obviously, we think the AMD Radeon™ HD 7970 GHz Edition is pretty special. But you don’t have to just take our word for it:

• “The Radeon HD 7970 GHz Edition put up some of the best numbers we've seen to date.” HotHardware.com
• “The Radeon HD 7970 GHz Edition has indeed recaptured the single-GPU performance title for AMD; it's even faster than Zotac's GTX 680 AMP! Edition.” The Tech Report.com
• “In our opinion and with all other things being equal, the HD 7970 GHz Edition is the card to have for ultra-high resolution gaming.” HardwareCanucks.com
• “…as it stands this is by far the fastest we’ve seen a single-GPU card [AMD Radeon™ HD 7970 GHz Edition] perform at Metro.” Anandtech.com

Learn More about the AMD Radeon™ HD 7970 GHz Edition

HIS 7950 IceQ Turbo captures Tom's Hardware "Best Buy Award"⁷

• Its Black Hole Impeller ensures effective cooling when Crossfire setup blocks the fan inlet.
• IceQ is quiet, running below 28dB in most applications.
• Overclocking materials like digital power design, 2OZ copper.
• Get advanced control of the card with iTurbo!

Learn More

Social Media Sharing During the 2012 London Olympics Opening Ceremonies Breaks All-Time Record for a Sports or Entertainment Event

With an estimated 4.95 million shares, the 2012 Olympic opening ceremonies became the biggest social sharing activity on record for a sports or entertainment event, surpassing the previous record set during Super Bowl XLVI by 106 percent based on data from AddThis, the world's largest social sharing platform used by over 14 million web domains and reaching 1.3 billion users each month. AddThis provides the sharing platform that is found next to most online content enabling people to post or link back through all of the most popular social media sites. The company uses 1,000 servers powered by AMD Opteron™ processors to manage the high volume of web traffic and data.

Footnotes

¹ AMD’s product warranty does not cover damages caused by overclocking, even when overclocking is enabled with AMD hardware or softwareAMD’s product warranty does not cover damages caused by overclocking, even when overclocking is enabled with AMD hardware or software

² AMD A8-3870K with AMD Radeon™ HD 6550D Graphics, 2x4GB DDR3-1866, Catalyst 12.3, Windows 7 64bit.AMD A8-3400 with AMD Radeon™ HD 6410D Graphics, 2x4GB DDR3-1866, Catalyst 12.3, Windows 7 64bit.
The Intel Core i5-3570K CPU with HD 4000 graphics using 2x4GB DDR3-1600 using driver 8.15.10.2712.Dual graphics config using AMD A8-3870K with AMD Radeon™ HD 6570 Graphics card with AMD Dual Graphics enabled, 2x4GB DDR3-1866, Catalyst 12.3, Windows 7 64bit

³ In tests by AMD as of May 22, 2012 on single-GPU graphics cards, the AMD Radeon™ HD 7970 GHz Edition showed higher average performance than the NVIDIA GeForce GTX 680 in the following games/apps: Formula 1 2010, Civilization V, StarCraft II, Just Cause 2, Unigine Heaven, Left 4 Dead 2, Enemy Territory: Quake Wars, The Elder Scrolls V: Skyrim, DiRT 3, The Chronicles of Riddick: Assault on Dark Athena, Crysis Warhead, Metro 2033 (4xAA), and Hard Reset (MLAA). All applications were evaluated at 2560x1600 with 8xAA and 16xAF unless otherwise noted. System configuration: Intel® Core™ i7-3960X (3.33GHz), MSI X79A-GD65, 16GB DDR3-1600 and Windows® 7 x64. AMD Radeon™ HD 7970 GHz Edition evaluated with AMD Catalyst™ 8.973. NVIDIA® GeForce® GTX 680 evaluated with NVIDIA® ForceWare™ 301.10 WHQL. GRDT-16

⁴ In tests by AMD as of May 22, 2012 on single-GPU graphics cards, the AMD Radeon™ HD 7970 GHz Edition showed higher performance than the NVIDIA® GeForce® GTX 680 in the following GPU compute applications: SiSoft Sandra OpenCL Processing (2340GPix/s vs. 753GPix/s), CLBenchmark v1 (Physics: 14975 vs. 6283, Graphics: 286177 vs. 153174, Vision: 7717 vs. 4161), Luxmark v2 (Ball test: 14572, 4039), and ComputeMark2 (706 vs. 570). System configuration: Intel® Core™ i7-3960X (3.33GHz), MSI X79A-GD65, 16GB DDR3-1600 and Windows® 7 x64. AMD Radeon™ HD 7970 GHz Edition evaluated with AMD Catalyst™ 8.973. NVIDIA® GeForce® GTX 680 evaluated with NVIDIA® ForceWare™ 301.10 WHQL. GRDT-17

⁵ AMD PowerPlay™, AMD PowerTune and AMD ZeroCore Power are technologies offered by certain AMD Radeon™ products, which are designed to intelligently manage GPU power consumption in response to certain GPU load conditions. Boost clockspeeds via AMD PowerTune (if applicable) may vary by application, system temperature and/or user system configuration. Not all products feature all technologies – check with your component or system manufacturer for specific model capabilities.

⁶ Pricing for A8-3870K ($250.98) and i5-3570K ($513.99) from pricewatch.com as of 7/17/2012.

⁷ All statements, claims and specifications regarding the HIS 7950 IceQ were created and provided solely by HIS. See the HIS website for more information. AMD provides the information “as is” and disclaims any and all express or implied warranties, liabilities and indemnities with respect thereto.