UK-based RED+GRAY, specializes in bringing home designs to life with stunning 3D renderings, enabling them to more effectively market and sell houses throughout Europe. And since adding AMD’s FireGL™ graphics accelerators to all of its workstations in 2004, the firm has reached a new level of performance, realism and stability, according to Anthony Young, Red+Gray's IT & software coordinator.
“Our success in the market relies on our expertise and on our ability to consistently deliver to clients exceptionally high-quality, photorealistic images of precisely detailed home designs,” Young says from RED+GRAY’s offices in Staffordshire, England. “With AMD’s FireGL cards, we’ve seen a pretty dramatic improvement in areas such as stability, speed and 3D-rendering performance. Overall we are getting the highest quality we’ve ever seen in our still and animated images.”