Comdex 2002 Keynote
Speaker: AMD President and CEO Hector Ruiz

"Let's Get Real"
Las Vegas, Nevada
November 19, 2002

It's time to put the Virtual-Pie-In-The-Sky visions aside. It's time to end the fascination with technology for technology's sake alone. It's time for demonstrating innovation that people can use, to talk in real-world terms about tangible benefits that technology is bringing to customers today. Paradoxically, more technology deployment has led to less innovation. In our rush to find the next big thing, it is easy to overlook the innovations that are driving demand right now. The road to recovery requires the entire IT industry to re-examine our value proposition, to make technology advances secondary to true innovations that have the potential to drastically improve the computing experience. From the back office to the home office and beyond, the road to recovery has already been paved. Are you ready?




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