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In the Press

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AMD Expands Embedded Solutions Program
eWeek.com
January 24, 2007
AMD is expanding the number of chips it will offer to designers in the high-end embedded market and is now offering the Sempron 3500+ processor and the Turion 64 X2 dual-core TL-52 processors
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Non-Traditional Blade Server Applications
RTC Magazine
May 2006
The reduction of bottlenecks among processors and system components in AMD’s Direct Connect architecture makes possible more efficient use of current system resources
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Sun's New Blade Server Can Mix And Match Blades And Operating Systems
Information Week
April 5, 2006
The new Netra products are based on the PICMG 3.x, or Advanced Telecommunications Computing Architecture and Service Availability Standards, which provide for a larger board area that can allow for better density and performance than the PICMG 2.x, or CompactPCI standard
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Sun launches ATCA blade server for telecom
Computerworld
April 5, 2006
Telecommunications is the largest vertical market by revenue for Sun, of California, so the company is staking a lot on this product. The target customers are telecommunications equipment manufacturers (TEMs) and network equipment providers (NEPs), such as Sony Ericsson Mobile Communications, Lucent Technologies and Alcatel |

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Sun Issues New Telco Blade Servers
Internetnews.com
April 5, 2006
Sun Microsystems today unveiled a new telecommunications blade server built to take the beatings of any kind of foul weather |

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AMD adds low-power processors to longevity program
EDN
September 19, 2005
The two low-power AMD64 processors added to the program are based on the company's mobile product platform. Engineers requested the addition of the devices because the processors suit embedded products that need low power, 32- and 64-bit functionality, a small board footprint, and low pin count |

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AMD to move Opteron into storage
CNET News.com
May 23, 2005
Storage is one of the next logical steps in the Sunnyvale, Calif.-based chipmaker's "x86 everywhere" strategy. Processors designed around the x86 architecture--which was originally devised by Intel, but licensed by AMD--have already conquered the desktop |

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AMD Pushes Opteron for Embedded Systems
InfoWorld
March 8, 2005
Customers have been interested in using the Opteron outside of the general-purpose server and workstation market since the product was first announced |

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AMD Makes Embedded Opteron Push
eWeek
March 8, 2005
Citing the chip's standard x86 architecture, low power envelope and Direct Connect technology, the Sunnyvale, Calif., company on Tuesday is outlining a program designed to make Opteron a viable option in such areas as storage, digital imaging and media, communications and the military |
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