AMD's customer centric innovation is about one, simple idea: helping our customers win. This winning focus requires us to not only deliver best-in-class solutions, but to be a leading force in the trends that are significantly shaping our customers' businesses.

With an eye on the coming generations of technology and technology consumers, we believe there are three trends that will substantially shape our industry:

• Energy Efficient Processing
• The Ultimate Visual Experience™
• Affordable Internet Access

These trends represent opportunities for our industry to address some of our generation's greatest challenges—while growing some our customer's most important markets.

At AMD, customer-centric innovation means innovating to the most important needs of our customers. And today, there are few needs more critical to our customers than bringing greater energy efficiency to computing.

Eighty-three percent of IT professionals acknowledge power consumption is the biggest challenge they face in data center management.* In 2005, the U.S. spent nearly three billion dollars in energy costs to power the servers, cooling, and auxiliary infrastructure equipment in data centers—and almost $7.5 billion was spent globally.**

But energy efficient processing is about more than just saving money —it is also about saving the environment . Global climate change is one of the great challenges of the 21st century. None of us is immune to its effect; all of us must play a role in its solution.

At AMD, we recognize that leading the world to energy efficient processing is about more than just the products we create. It is about building bridges between government, industry, and NGOs around the world to encourage energy efficient policies, incentives, and standards. Our role in addressing climate change is not just an important responsibility; it's an opportunity to serve one of the most critical needs of our customers, technology partners, and users.

*source: Ziff Davis study
**source: Jonathan G. Koomey

Resources:
1. Green Grid Project: Download the “Green Grid Metrics: Describing Datacenter Power Efficiency” PDF to learn more about the goals and methods of Green Grid.

2. Power and Cooling in the Data Center: Ready or Not?: Download this PDF of a survey of IT professionals conducted by Ziff Davis.

3. Power Estimator: How much power can you save in your data center? Use this interactive tool to find out.

The world has entered the visualization era of computing. From PCs to digital televisions to handheld devices, the visual experience now defines the user experience.

Gamers started this revolution, with a demand for hyper-realistic shading and 3D movement. But compelling, immersive graphics are no longer important only to gamers. Visually intense Web 2.0 technologies are an integral component in the world's most relevant and used applications. Windows Vista ® gives millions of PC users access to one of the most sophisticated and visually-rich graphics applications in the world.

Corporate use of streaming video, Web conferencing, and tele-presence solutions to communicate with constituents is rising exponentially. These visual tools are now essential to remain competitive in the global, networked economy.

Handheld devices, too, have undergone a rapid evolution from a basic wireless device to a robust platform for video and still image capture, as well as social interaction, and real-time, 3D gaming.

The global shift to digital TV has opened up living rooms to a true theater experience, while blurring the lines between the television and computer.

With world-class computing processing and graphics processing technology under one roof, AMD is uniquely poised to lead in this dynamic environment.

Resources:
1. AMD Game!: Access exclusive content and contests, join the forum to communicate and collaborate with other gamers, and stay on top of the latest developments in PC gaming.

3. Graphic Demos: Indulge in the cinematic experience that is possible with today's 3D graphics hardware.

The Internet plays such a fundamental role in our lives today that for many of us, imagining the world without it is nearly impossible. We rely on the Internet to enhance communication, education, productivity, business, entertainment, and much more.

Currently, only about 18 percent of the world's population has access to the Internet and the economy it drives. This prevents people in high-growth and developing regions from realizing greater educational, social, and business opportunities—and limits the opportunities for their countries' economic growth and participation in the global economy.

AMD has set a bold and far-reaching goal with its 50x15 initiative: to enable 50 percent of the world's population with affordable, accessible Internet connectivity and computing capabilities by the year 2015. Progress to-date includes more than 30 technology deployments in 12 countries which have provided Internet connectivity and computing capability to millions of people. Our work is just getting started, and with the collaboration of a growing network of 50x15 partners—including the One Laptop Per Child (OLPC) organization—we are optimistic about reaching our goal.

With the global population estimated to reach 7.2 billion people in 2015, there is tremendous potential for 50x15 to bring billions of people into the digital age. More than just goodwill, 50x15 is about fostering long-term economic progress and investment within high-growth markets in ways that benefit a wide range of people and businesses.

Resources:
1. 50x15: Learn more about the 50x15 Initiative and its innovative technology solutions, subscribe to the 50x15 Connections email newsletter and RSS feeds, and view video and photos in the gallery.

2. Learning Labs: Learning Labs are deliberate, measured, strategic deployments of technology solutions used to gain insight on how best to foster digital inclusion worldwide. Download Learning Lab Capsules (PDF), View the 50x15 Learning Labs Google Map, and learn how to initiate your own Learning Lab.

3. One Laptop Per Child: OLPC was born when Nicholas Negroponte, Massachusetts Institute of Technology legend, set out to build a $100 laptop that could be distributed to children and schools in developing countries. OLPC is one of the pillars of the 50x15 Initiative and a powerful example of how industry and non-profits can work together to meet our connectivity goals.

4. Architecture For Humanity: AFH is a 501(c)(3) charitable organization founded in 1999 to promote architectural and design solutions to global, social, and humanitarian crises. Through competitions, workshops, partnerships with aid organizations, and other activities, AFH creates opportunities for architects and designers to help communities in need with innovative, sustainable, collaborative solutions.