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Cinema 2.0: The Next Chapter in the Ultimate Visual Experience™ Story
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Movies today rely on digital effects that look like real worlds no matter how fantastically imagined. The most successful games today, in turn, give us movie-like storylines with rich 3D interactivity. But just as movies today don’t provide audience interactivity, games still fall short of delivering movie-like realism.
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On June 16, 2008, AMD demonstrated a milestone achievement in ultra-realistic and interactive visual computing through the processing power of its forthcoming "RV770" codenamed teraFLOPS graphics chip.
The demonstration of what AMD terms the "Cinema 2.0 experience" punches a sizeable hole in the sensory barrier between today’s visionary content creators and the experiences they desire to create for audiences around the world. The Cinema 2.0 demo showed the fusion of dynamic real-time interactivity with convincing cinematic digital effects that appear to be real places and things captured on video.
AMD this summer plans to introduce the world’s highest performing graphics processor ever – a chip more powerful than every generation of video game console ever brought to market combined, with one full teraFLOPS of processing power per chip.
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Rendered in real-time and interactive, this is a brief video from the first Cinema 2.0 demo, premiered by AMD in San Francisco on June 16, 2008. The interactive demo was rendered by a single PC equipped with two "RV770" codenamed graphics cards powered by an AMD Phenom™ X4 9850 Processor and AMD 790FX Chipset. The full demo shows cinema-quality digital images rendered in real-time with interactivity. Check back later this summer for a video of the full Ruby Cinema 2.0 demo.
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With past and future game credits ranging from Crysis to Enemy Territory: Quake Wars to Rogue Trooper to The Outsider to Alan Wake, some of the brightest game developers discuss Cinema 2.0. While their opinions range from three, to five, to 10 years of development until the first Cinema 2.0-quality games, all agree that faster graphics hardware is essential to accelerate that inevitable but elusive level of game realism.
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Professional gamers Cameron Hatzmann and " Frag Dolls" member Alyson Craghead envision the Cinema 2.0 game play experience, anticipating that it will completely change the way they look at games. But no matter how great the experience, it should be affordable and energy efficient.
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See the evolution of visual computing power through the eyes of Ruby:
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Interested in related technologies that help shape tomorrow's Ultimate Visual Experience? |
Gaming
Future Display Technology
4K Digital Filmmaking |
Computational Photography
Virtual Worlds
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| February 12, 2008 | | AMD Sharpens Focus On Latest Multimedia Technologies To Create Immersive Mobile Entertainment Experiences
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| | January 28, 2008 | | AMD Delivers Enthusiast Performance Leadership(1) with the Introduction of the ATI Radeon™ HD 3870 X2
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| | January 23, 2008 | | AMD unleashes the ATI Radeon™ HD 3400 and
ATI Radeon™ HD 3600 series, delivering leading-edge graphics technology with full support for DirectX® 10.1, PCI Express® 2.0 and DisplayPort™
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| | January 8, 2008 | | AMD Equips OEMs To Deliver The Ultimate Visual Experience™ With Forthcoming AMD LIVE!™ Ultra Desktop and Notebook PCs
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| | January 7, 2008 | | AMD Introduces ATI Mobility Radeon™ HD 3000 Series - First Microsoft DirectX® 10.1 Graphics Processors for Notebook PCs
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| | January 7, 2008 | | AMD Displays Technology Leadership with New AMD Xilleon™ Panel Processors for Outstanding LCD TV Image Quality
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| | November 15, 2007 | | AMD Unleashes Enthusiast Gaming Performance for the Masses with ATI Radeon™ HD 3800 Series
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| | November 5, 2007 | | AMD Powers Up AMD LIVE!™ Home Media Server
Introducing Easy, Universal Control of a Home Network
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| | August 6, 2007 | | AMD Unveils Innovation-Packed Series of
ATI FireGL™ Workstation Graphics Accelerators
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| | October 2, 2007 | | AMD Licenses 3D Graphics Core Technology to QUALCOMM, Delivering The Ultimate Visual Experience™ to Tomorrow’s Phones
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