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Strategic Activities
- AMD began formulating its lead-free strategy in early 1999.
- Sought customer input.
- Defined the Packaging Roadmap Project.
- Published the Pb-Free Strategic Plan 2000—2003 to identify issues and strategy for implementation.
- AMD participated in industry activities by:
- Engaging in continuous discussions with its customers, competitors, and contract assemblers.
- Becoming an active member in key organizations:
- Cooperative Industry Consortia
- Industry Trade Groups
- University Research
- Technical Resources
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