HENDERSON, NV -- February 24, 1997 --@Once, a direct marketing company, and AMD, a manufacturer of integrated circuits, announced today the launch of a new program targeting value-added resellers (VARs). The program, @Once for VARs, focuses heavily on AMD microprocessor offerings including the AMD-K5™ family and the forthcoming AMD-K6™ sixth-generation MMX processor. AMD processors have proven to be a quality, cost-effective alternative for VARs.
The @Once for VARs program will augment AMD's processor offerings with additional products for custom-built systems such as hard drives, monitors, motherboards, optical drives, CD ROMs, network cards and more. Services include 24-hour, seven-days-per-week sales and technical support, same-day shipping, no minimum orders, NetSeminar™ training sessions, and an exclusive, secure Internet website for authorized VARs.
"The @Once program reinforces our commitment to the reseller community," stated Rob Herb, vice president of marketing for AMD's Computation Products Group. "The reseller market has always been receptive to AMD's microprocessor value proposition, which is to offer the best price/performance to the Windows®-based computing world. By leveraging off the @Once company's unique ability to offer support 24 hours a day, seven days per week, we as a partnership will better serve the needs of our customers and end-users."
"Customer service and flexibility to the needs of the VAR are the focus of the @Once program," stated Jack Schlichting, general manager of @Once. "AMD microprocessors give VARs the best product benefit; our team is committed to offering the best service."
@Once's parent company is Marshall Industries. Headquartered in El Monte, California, the company's stock is quoted on the New York Stock Exchange (Symbol: MI). @Once MAY be found on the Internet at www.4atonce.com. The telephone number for @Once for VARs is 888-300-VARS.
