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AMD Opteron™ Processors To Power Digital Cinema In Landmark Theatres
-National Rollout Planned for AMD’s New 64-bit Platform
in Cinema Systems from DCS Running Windows® Media 9 Series-
NEW ORLEANS -- May 6, 2003 --Today at WinHEC, AMD (NYSE: AMD) announced digital cinema systems based on the new AMD Opteron™ processor are planned to be rolled out nationwide to power digital cinema in Landmark Theatres. The systems, developed by Digital Cinema Solutions (DCS), will use AMD Opteron processors and Windows® Media 9 Series to provide movie buffs a high-quality digital presentation in theaters.
AMD processor-based servers and workstations have been used to create and render special effects for movies including Men in Black II, Spy Kids 2: The Island of Lost Dreams and Star Wars: Episode II Attack of the Clones. With AMD Opteron processor-based digital playback systems, AMD technologies can now be used in complete end-to-end digital video production and exhibition.
AMD Opteron processors, which natively support both 32- and 64-bit applications for servers and workstations, can enable system performance enhancements and reduced render cycles for home or professional video production. Customers using servers and workstations based on AMD Opteron processors can optimize 32-bit software performance today, and scale to the full power of a 64-bit computing environment running 64-bit versions of Windows XP and Windows Server operating systems when they become available.
“Through the performance, scalability and compatibility of our new AMD Opteron processors, Landmark Theatres movie goers can soon experience pure digital theater leveraging AMD64 technology including digital content creation, rendering and viewing,” said Marty Seyer, vice president and general manager of AMD’s Microprocessor Business Unit. “The most demanding special effects and production companies already rely on the performance and stability of AMD processors to produce digital content and cinema. Now, through AMD Opteron processor-powered DCS systems, the quality and clarity of digital video will be unbelievable.”
“The relationship that AMD and DCS have established enables a powerful and scalable solution for the exhibition of Windows Media 9 Series content in Landmark Theatres.” said Jonathan Usher, Director, Windows Digital Media Division, Microsoft Corporation.
“AMD’s understanding of how important independent filmmakers are in moving digital technology forward and their commitment to this community is matched only by the performance and scalability of the new 64-bit AMD Opteron processor. We are thrilled to have them on our team,” said Jim Steele, president of Digital Cinema Solutions.
AMD introduced its 32- and 64-bit compatible AMD Opteron processors for servers and workstations on April 22, 2003.
About the AMD Opteron™ Processor
The AMD Opteron processor is based on AMD’s eighth-generation processor core, and marks the introduction of the industry’s first 64-bit, x86 technology implementation. This technology is designed to preserve companies’ investments in 32-bit applications, while allowing a seamless transition to 64-bit computing, as those companies require. The AMD Opteron processor is designed to deliver high-performance server and workstation solutions for today’s most demanding enterprise applications. The processor is designed to be scalable, reliable and compatible, which can result in lower total cost of ownership. Key AMD Opteron processor innovations include an integrated memory controller, which reduces memory bottlenecks, and HyperTransport™ technology, which increases overall performance by removing or reducing I/O bottlenecks, increasing bandwidth and reducing latency.
About AMD
Founded in 1969 and based in Sunnyvale, California, AMD (NYSE: AMD) is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and silicon-based solutions for communications and networking applications.
AMD on the Web
For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.
Cautionary Statement
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as “plans,” “expects,” “believes,” “anticipates” or “intends”. Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Risks include the possibility that the AMD Opteron processor will not perform pursuant to design specifications, will not achieve customer and/or market acceptance, and that third-party solutions providers will not provide the infrastructure to support AMD64 processors, including 64-bit versions of the Microsoft Windows XP and Windows Server operating systems. We urge investors to review in detail the risks and uncertainties in the company’s filings with the United States Securities Exchange Commission.
AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Other product and company names are for informational purposes only and may be trademarks of their respective companies. |
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