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Studio 64
Media Visionaries
Gary Beach, CIO
Peter Coffee, eWEEK
Liu Jiuru, China Computerworld
Michael Miller, PC Magazine
Giorgio Panzeri, Editor in Chief, PC Professionale – Italy
Terence Stephen, Executive Editor, Hardware Mag Malaysia
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Y.H. Tang, PC Market, Hong Kong
Martin Veitch, IT Week, United Kingdom
Mike Vizard, CRN

Studio 64
Gary Beach

Publisher, CIO Magazine

Studio64_Beach

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“The industry is on the cusp of a massive build out. In terms of, we all think “Woe be us, we’re in the technology business,” but it’s not. It’s another 20 or 30 years of exciting applications that haven’t been built yet, that are just waiting to happen. There was a book written in 1981 by a gentleman named Tracy Kidder called “The Soul of the New Machine.” It chronicled how DGbuilt the minicomputer. It’s not a question of if, but when. If he rewrote that book now, it might be the soul of the new machine is going to be the 64-bit microprocessor. No doubt about it. Chief information officers, the men and women that I deal with as publisher of CIO magazine, they look at the world through two lenses. The first lens is IT optimization. They have to get the most bang for their buck in these times of weaker corporate profits and tighter financial controls. This really dictates decisions that they make in terms of purchases. The other is that they are absolutely fanatic about application integration. They do not throw applications out. And what they need to do as they move forward is be able to leverage a platform that extends applications that have been built with those that are going to be built. So Yogi Berra once had a saying, when you come to a fork in the road, take it. And as we move forward, it might take a year, it might take two years, but more, rather than fewer, chief information officers are going to come to a fork in the road on the 64-bit microprocessor strategy. As we know there are two different approaches here. I believe the CIOs are going to make those decisions as to which of those 64-bit microprocessor platforms they’re going to adopt, [and] they’re going to make those decisions based on IT optimization and application integration of software.”




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