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Digital Media & Entertainment
NAB 2005
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NAB MultiMedia World Keynote
Hector Ruiz
Chairman & CEO, AMD

AMD Chief Executive Officer Hector Ruiz will deliver the keynote address at this year’s NAB MultiMedia World Conference. AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. During the MultiMedia World keynote, Ruiz will lead a showcase of creative artists from industries including film, broadcasting and music who are using new technologies to allow them to work at the speed of their imagination. Ruiz and the artists will demonstrate how these technologies have removed traditional technology barriers, simplified the increasingly complex creative process and significantly expanded their artistic potential and ability.

“AMD is sparking a renaissance for the digital artist,” said John Marino, NAB vice president for science and technology. “AMD is one of the few technology companies that understands what the artistic community needs, and has the vision and ability to deliver technology solutions that balance artistic performance with the ultimate in production power. We are very happy to welcome Hector and AMD to the world’s largest digital media event.”


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