| Q: | What has AMD recently announced regarding AMD LIVE!™ ?
| | A: | At CES 2006 in Las Vegas , AMD announced its vision for applying the power and flexibility of the PC to help enable enhanced entertainment experiences. As a part of that, AMD LIVE! is a brand that now extends from professional content creation all the way to consumer home entertainment usage models.
On May 31, AMD announced the immediate availability of the AMD LIVE! PC from leading OEMs and system builders . True to our customer-centric approach, AMD LIVE! is an innovative, industry-friendly solution designed to complement and enhance the consumer electronics and broadcast devices already in the home, which have proven consumer acceptance.
AMD also introduced the AMD LIVE! Entertainment Suite, a collection of services and applications designed to enhance the AMD LIVE! experience by enabling consumers to stream live or pre-recorded television programs and movies, compress large multimedia files in order to save space and time, remotely access their digital photos and music, easily back-up those collections to a secure online server, and manage and secure their home network. For more information, visit www.amdlive.com . |
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| | Q: | How much does an AMD LIVE! PC cost? Which retail outlets will carry it?
| | A: | AMD LIVE! PCs are expected to be available at major retail outlets and online in the United States and Western Europe. AMD LIVE! is a premium brand that will be on systems in the upper mainstream and performance price bands. Specific system pricing will be determined by the OEMs and system builders. |
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| | Q: | Will AMD LIVE! have a mobile aspect to it? When will AMD introduce a dual-core AMD Turion™ 64 processor?
| | A: | Yes , AMD LIVE! branded notebooks are expected to be available in the second half of 2006. AMD intends to introduce dual-core AMD Turion™ 64 mobile technology in Q2 2006. |
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| | Q: | What are the key features of an AMD LIVE! PC?
| | A: | AMD LIVE! experiences will be powered by award-winning AMD Athlon™ 64 X2 dual-core processors.
- For desktops, Cool'n'Quiet™ technology, an innovative system-level feature that offers efficient performance-on-demand, allowing an “always ready” PC to run whisper-quiet from any room in the house, will be enabled on all AMD LIVE! systems. Notebooks can benefit from extended system battery life with AMD PowerNow!™ technology.
- Precious digital memories and movies can be protected from viruses and other malicious attacks with Enhanced Virus Protection*, providing home computing with an additional level of integrated security for PCs “always connected” to the Internet.
- Rapid on/off functionality, enabled through the BIOS with the “Away Mode” driver supplied by Microsoft, will enable AMD LIVE! experiences at a moment's notice, powering up quickly when needed and hibernating when not in use.
- Up to 7.1 surround sound and advanced graphics capabilities designed to enable theater-quality entertainment experiences.
- While a TV tuner and remote control are optional, AMD expects many AMD LIVE! PC offerings to include these features in highly advanced systems.
- Small form factors and innovative designs to fit different lifestyles.
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| | Q: | What are the key requirements for an AMD LIVE! system?
| | A: | With AMD LIVE!, consumers can get a flexible choice for enhanced home entertainment experiences. AMD LIVE! systems are feature-rich, multimedia PCs with advanced configurations. Requirements include AMD64 dual-core technology (Socket AM2), Microsoft ® Windows ® Media Center Edition ( Windows ® Vista™ Premium or Ultimate when they become available), the latest in video and audio, as well as 1GB memory. A TV Tuner and remote control are optional. |
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| | Q: | What is the AMD LIVE! Entertainment Suite and how can consumers get it?
| | A: | The AMD LIVE! Entertainment Suite includes applications and services designed to help consumers get the most out of their AMD LIVE! PC. More information and downloads are available at www.amdlive.com including:
- AMD LIVE! On Demand provides the ability to stream live or prerecorded TV to virtually any device with a media player; stream m usic to other PCs and devices, stream h ome movies to friends and relatives, minutes after downloading them to PC, and set the PC or TiVo to record a TV show from a PC, PDA, or cell phone.
- AMD LIVE! Compress can enable consumers to compress large multimedia files in order to save space and time . Consumers and OEMs will be able to download these applications free from AMD's website in the very near future.
- AMD LIVE! Network Magic allows users to easily manage, secure and do more with their home network.
- AMD LIVE! LogMeIn allows users to remotely access and control their AMD LIVE! systems, get access to content, files, programs, bookmarks, etc, from anywhere, and move media or files between work and home PCs.
- AMD LIVE! Media Vault automatically backs up users' digital content collection to a secure online server
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| | Q: | Is AMD working with Microsoft ® to ensure AMD LIVE! PCs are Windows ® Vista™ ready?
| | A: | AMD is collaborating with industry-leading companies including Microsoft to develop an ecosystem of best-of-breed technologies and software that helps enable the Digital Life . AMD LIVE! PCs offer support for the Microsoft ® Windows ® XP Media Center Edition (and Windows ® Vista™ Premium when it becomes available), designed to provide consumers with enriched experiences and helping them to better manage their communications, music, photos, home video, games and more. Consumers should also benefit from advancements in security and reliability, along with cost and operational efficiencies.
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| | Q: | Is there a logo associated with AMD LIVE! that will replace existing AMD64 processor logos on PC systems?
| | A: | AMD LIVE! and the logo associated with this brand were introduced at Siggraph in August 2004. With the AMD LIVE! PC announcement, AMD is now taking the expertise we have established with professional content creators and extending that brand to mainstream consumers. On March 9, 2006, AMD released a new logo that will appear on AMD LIVE! PCs. The AMD LIVE! logo will help distinguish systems that meet the feature-rich AMD LIVE! requirements. AMD LIVE! systems will be based on the AMD Athlon 64 X2 dual-core processor. The AMD LIVE! logo will appear on these systems in lieu of the AMD Athlon 64 X2 dual-core processor logo. |
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| | Q: | Who is the target audience for AMD LIVE!?
| | A: | An AMD LIVE! PC meets the needs of the mainstream consumer market segment, and in particular, customers interested in purchasing feature-rich consumer desktops, small form factor desktops and notebook computers that can help:
- Provide PC-like entertainment on their TVs and even TV programming, live and recorded, on their PCs
- Enable greater performance, flexibility, mobility and control with incredible new notebook PCs at the center of their digital lifestyle
- Share their digital media (music, pictures) throughout the home and even outside the home with media-centric notebook PCs
- Store all digital media in one central location
Consumers want to enjoy the fullest potential and greater personal control of the ever-growing world of digital media content. With AMD LIVE!, consumers can leverage their current home entertainment center, while feeling confident that they will be ready for the digital entertainment innovations of the future.
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| | Q: | Why did AMD introduce AMD LIVE!?
| | A: | The PC is the most powerful computing device in the home. True to our customer-centric approach, AMD LIVE! is an innovative, complementary, industry-friendly solution that complements and enhances the consumer electronics and broadcast devices already in the home and have proven consumer acceptance. AMD LIVE! experiences will allow consumers to extend their PC to their home entertainment system to take advantage of the wealth of information and entertainment available over the broadband network.
The digital entertainment industry is seeing an increasing desire and acceptance of digital media by consumers. The AMD LIVE! experiences are powered by AMD64 dual-core processors. Dual-core technology is like having two processors – each one taking care of different applications at the same time. For example, with an AMD dual-core processor PC connected to the Internet, dad can be surfing the web for sports scores on the TV in the living room (with a special wireless keyboard), while his daughter is downloading and playing MP3 audio files in her bedroom (because her stereo is wired to the TV), at the same time his son is watching streaming video files on the TV in the kitchen.
AMD has seen tremendous success with media center PCs based on the AMD Athlon™ 64 X2 dual-core processor. AMD believes there is a significant growth opportunity to continue to grow our media center PC share with the introduction of AMD LIVE! PCs.
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