With the launch of the AMD Athlon™ XP processor, AMD is embarking on a quest to shatter the Megahertz Myth. What is the Megahertz Myth, you ask?

Simply put, the Megahertz Myth is the belief that clock frequency (MHz/GHz) is the only true measure of real processor performance. In reality, processor performance should be measured by how quickly an application completes an assigned task.

Hence, processor performance is not only determined by MHz/GHz, but by the combination of frequency and instructions executed per clock cycle (IPC.)

Look at it this way:



By crushing the fallacy that MHz alone equals performance, AMD is setting a new standard for computing efficiency.

Some easy ways to explain this concept are illustrated in the Analogies section which can be accessed through the links on the right side of the screen.