| |
Research
The GCAB members have given us permission to post their papers to provide additional thoughts and comments regarding global technology issues. The content of these documents do not necessarily reflect the views of AMD, the GCAB or its members. For further information regarding the issues discussed, feel free to contact the individual members.
Click on the link to download the paper in PDF.
|
A Theory of Relevancy for Technology Product Adoption |
| |
The study is the first to define what attributes makes a technology product relevant enough to consumers for them to purchase it.
Building on six attributes of product relevance identified by previous research, the GCAB study examines how those attributes come together to trigger product adoption. The study shows, for example, that the importance of a product’s benefit and a consumer’s familiarity with a product affect how a consumer judges its affordability. |
| |
Download
Report - 0.99MB .pdf file
|
| |
| Charting and Bridging Digital Divides |
| |
Comparing Socio-economic, Gender, Life Stage, and Rural-Urban Internet Access and Use in Eight Countries.
Written By Wenhong Chen and Barry Wellman NetLab Centre for Urban and Community Studies University of Toronto
Download Report - 569KB .pdf file
|
| The Technology Terminology and Complexity Study |
| |
Technology Vocabulary Gap Delaying Adoption Of
New Technologies Worldwide July 7, 2003 - A new study from the
AMD Global Consumer
Advisory Board
(GCAB) reveals why so many people around the world are delaying
their purchases of new technologies. According to the study, too
many potential technology buyers don't understand the language
of the technology industry, and are delaying their purchases of
technologies because products and terminology are too complex.
Download
a summary of the report Now! - 405K .pdf
file
To view the full report, click here to register.
|
| |
|
Reality Check 2002: Home
Networks & Residential Gateways
A Parks Associates White Paper |
| |
Trisha Parks
April 2002
Download
Now! - 522K .pdf file |
| |
Profitability of the e-Industry
in Mexico: Myths and Realities
Carlos Scheel, Monterrey Institute of Technology |
| |
Monterrey, Mexico
July 2001
Download
Now! - 396K .pdf file |
| |
| TeleLiving: The Next Generation
of the Information Age |
| |
On the Horizon (2002), Vol.
10, No. 1, pp. 29-30
William E. Halal, George Washington University
Washington, D.C.
Download
Now! - 101K .pdf file |
| |
| Physical Place and Cyber
Place: The Rise of Personalized Networking |
| |
Barry Wellman, University of
Toronto
Toronto, Canada
February 2001
Download
Now! - 335K .pdf file |
| |
|
