For more information, download the Stakeholder Engagement section of our 2012/2013 Annual Corporate Responsibility Report
AMD’s stakeholders include employees, customers, stockholders, social investment analysts, our local community, our suppliers, non-government organizations (NGOs) and others. Each group has followed our progress and plans on corporate responsibility over the years, and we use targeted communications to provide them with relevant information in the most efficient and effective way.
Stakeholder Engagement Panel
Working with Ceres, an award-winning, non-profit group focused on business and sustainability, AMD has an established stakeholder advisory panel. Interactions with this panel provide AMD with valuable insights and perspective on how to improve our corporate responsibility strategies, communications and performance. Our goal is to engage with these experts twice per year over the long term. AMD believes that long-term engagement helps build a deep understanding of our company and our industry. Similarly, AMD gains meaningful knowledge about the expectations of stakeholder groups outside our company. We use this input to continuously improve our corporate responsibility programs.
Multi-Stakeholder Dialogue on Conflict Minerals
AMD has been a leader in bringing together NGOs, companies and socially responsible investors on the serious and complex issue known as “conflict minerals.” By co-chairing a multi-stakeholder coalition with the Enough Project, a well-known NGO focused on human rights issues in Africa; AMD has helped forge consensus recommendations on the policy for this issue.
On August 22, 2012, the Securities and Exchange Commission (SEC) issued a final rule implementing Section 1502 of the Dodd–Frank Wall Street Reform and Consumer Protection Act on conflict minerals. In several instances, the SEC referred to the comments received from the multi-stakeholder coalition as important background for the final rule. Following the filing of a lawsuit challenging the final rule, the multi-stakeholder group issued a statement focused on how the members would move forward with implementation efforts regardless of the challenge.
AMD has also engaged with multiple stakeholders in the development and launch of the Public-Private Alliance for Responsible Minerals Trade (PPA). AMD is a founding member and sponsor of this effort, and has worked with the U.S. State Department and USAID on the framework of the organization and its goals.
The PPA aims to assist with the development of pilot supply chain systems that will allow businesses to source minerals from mines that have been audited and certified to be conflict-free. The alliance will provide a platform for coordination among government, industry and civil society actors seeking to support conflict-free sourcing from the Democratic Republic of Congo (DRC).
Read more about AMD’s work on the conflict minerals issue here
AMD employees are our most important stakeholder group. We know that employees – especially younger employees and job seekers – are increasingly seeking employers with values matching their own. We periodically survey our employees worldwide to understand their overall satisfaction, specifically asking them about their impressions of our corporate responsibility programs. The last survey was completed in 2011, and it was gratifying to learn our employees had a very high level of satisfaction with our corporate responsibility programs, averaging 86 percent favorable for all employees surveyed. This was 13 percent higher than the global norm for this question and four percent higher than the norm for high-performing companies. The next survey is planned for Fall 2013.
AMD has a number of ways to engage employees in our corporate responsibility programs, ranging from our employee-driven ”Green Teams” and “Go Green” commuter program to our volunteer opportunities, matching gifts program and the AMD Women’s Forum. Looking forward, we plan even more engagement activities, such as conservation challenges, contests and awards based on corporate responsibility themes.
For a semiconductor design company like AMD, recruiting, retaining and engaging the world’s most talented people is essential to our success as a business. Research shows that corporate sustainability practices can attract, retain and foster a quality workforce1. We informally tested this concept with a brief survey of AMD’s Green Team leaders and found that 96 percent of them agree that contributing to a cause, while at work, improves their commitment to their core job functions and to AMD.
Customers, Peers and Social Investment Analysts
AMD is committed to forging relationships with our customers and partners through ongoing interactions that create dialogue and stimulate engagement with our company. These interactions occur consistently both on- and off-line, and provide an understanding of our customers’ views. Customer events and activities in 2012 included the following:
- Industry events
- Media and analyst tours
- Customers and partner events (dinners, trainings, roundtables)
- Customer meetings
- Customer’s environment and social responsibility surveys
AMD actively engages with shareholders, the investment community and third-party ranking and ratings organizations. In 2011, AMD held investor engagement sessions on our strategy and how it is being delivered.
In addition to direct outreach to the Socially Responsible Investor (SRI) Community, AMD regularly works with SRI representatives on our stakeholder panel and developing conflict minerals policy. While we have discussed many issues, a strong message from this group is to continue our consistent execution performance and transparency on corporate responsibility. In 2013, we are planning additional outreach to the SRI community.