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AMD Launches AMD Embedded R-Series APU Platform

May 21, 2012 -- Offering high-performance multicore X86 processing, advanced video and graphics capabilities and ultra-high speed parallel processing, the AMD Embedded R-Series APU platform targets performance-intensive embedded applications
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AMD (NYSE: AMD) today launched the AMD Embedded R-Series accelerated processing unit (APU) platform. Designed for mid- to high-end graphics-intensive applications such as digital signage, casino gaming, point-of-sale systems and kiosks, as well as parallel-processing-intensive applications spanning medical imaging and security/surveillance, the AMD Embedded R-Series APU combines the new “Piledriver” CPU architecture, an evolution of the “Bulldozer” architecture, with discrete-class, DirectX® 11-capable AMD Radeon™ HD 7000 Series graphics in a heterogeneous multicore embedded processing platform.

“AMD pioneered the embedded APU to offer our customers a high-performance, power-efficient, small form-factor embedded processor,” said Buddy Broeker, director, AMD Embedded Solutions. “With the AMD Embedded R-Series, we are taking our APU technology to the next level. By leveraging its seamlessly integrated heterogeneous system architecture, developers can tap into a high-performance and efficient parallel processing engine to accelerate their graphics- and compute-intensive applications, all while using industry-standard libraries such as OpenCL™ and DirectCompute.”

The AMD Embedded R-Series APU integrates dedicated resources that enable exceptional performance with shared resources to help reduce power consumption and die space. Because of its scalability, the new APU provides developers with the flexibility to leverage the same board design and software stack for a variety of applications. And with its discrete-class graphics integrated into the processor, applications that previously required a separate graphics processor or card now can be delivered on a wide range of form factors. Developers working with the AMD Embedded R-Series APU can implement remote management, client virtualization and security capabilities to help reduce deployment costs and increase security and reliability of their AMD R-Series based platform through AMD DAS 1.0 featuring DASH 1.1, AMD Virtualization and Trusted Platform Module (TPM) 1.2 support.

“In VDC’s opinion, the AMD Embedded R-Series APU capitalizes on a number of trends around hardware integration and software development. It combines a CPU and GPU in a heterogeneous multicore platform and provides software migration through tools like OpenCL™,” said Jonathan Hastings, analyst with VDC Research Group. “This product provides a new platform for developers building graphics-intensive embedded applications that require HD video or realistic and interactive 3D effects, as well as compute-intensive applications that can benefit from high-performance parallel processing.”

Multimedia enhancements available for the AMD Embedded R-Series APU include:

  • A video compression engine that provides a dedicated hardware encoder for video to quickly and efficiently encode video for applications like video conferencing or surveillance;
  • A Secure Asset Management unit that allows for GPU-assisted encryption/decryption of content, enabling less CPU overhead and lower power when dealing with protected content;
  • Enhancements to the Unified Video Decoder that extend the capabilities of the AMD Embedded R-Series APU platform to include dual, high-definition decode and stereoscopic 3D.

For applications that benefit from multiple displays, such as casino gaming or video walls in digital signage, the AMD Embedded R-Series APU supports connection to four independent displays, which can be utilized to display four independent video feeds or a single video feed distributed across a four-panel display. By adding a discrete AMD Radeon™ Embedded graphics card to the system, the number of independent displays can increase up to 101.

“AMD’s embedded technologies are an important part of our strategy in developing a broad range of powerful solutions across a variety of industries including infotainment, medical imaging and more,” said, Dirk Finstel, CTO of Kontron. “We are excited about taking full advantage of the more powerful AMD Embedded R-Series APUs in our designs.”

Edward Price, managing director of Advantech-Innocore said, “The AMD Embedded R-Series platform delivers a good combination of high-performance integrated 3D graphics, relatively low power consumption, and a full x16 PCIe graphics slot for high end, flexible graphics solutions along with the essential product lifecycle required for our industry sector. A good price/performance combination is key for us in order to offer leading edge technology to the casino gaming market. Advantech-Innocore is convinced that the graphics performance of the new AMD Embedded R-Series APU will provide an exciting solution for many of our customers.”

A variety of AMD customers are announcing market-ready products incorporating the AMD Embedded R-Series APU Platform today including:

  • Advantech-Innocore – System solution for high-performance casino gaming applications
  • Axiomtek – High-performance MiniITX motherboard
  • Congatec – High-performance COM Express module
  • DFI -- High-performance COM Express module
  • iBase – System solution for high-performance digital signage applications
  • J&W IPC – Custom form factor embedded motherboard with support for up to 10 DisplayPort displays
  • Quixant – System solution for high-performance casino gaming applications
  • SHENZHEN XINZHIXIN- High-performance MiniITX motherboard

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About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD Holds 2012 Supplier Day & Recognizes 7 Suppliers for Excellent Performance

May 15, 2012 --
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AMD (NYSE: AMD) today announced at its 2012 Supplier Day that Silicon Precision Industries Co. (SPIL) is the recipient of the company’s prestigious Supplier of the Year award. Additionally, AMD also announced the winners of its Achievement Awards for their key contributions to AMD’s business success: Murata Manufacturing Co., Ltd., NGK Spark Plug Co., Ltd., Shinko Electric Industries Co., TDK Corporation of America, Toppan Printing Co. Ltd., and Unimicron.

“AMD congratulates these exceptional suppliers that are helping to make sustainable, dependable execution a hallmark of AMD.” said Alex Brown, corporate vice president of Global Supply Management for AMD. “All of the suppliers honored today are key contributors that we collaborate with to deliver innovation, quality, and value to our customers.”

AMD’s Supplier Performance Management process measures its top material and service suppliers annually for outstanding achievement and exceptional support. Suppliers are evaluated in the categories of Technology, Quality, Cost, Flexibility and Service.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information visit http://www.amd.com.

Second-Generation AMD A-Series APUs Enable Best-in-Class PC Mobility, Entertainment, and Gaming Experience in Single Chip

May 15, 2012 --
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AMD (NYSE: AMD) today announced the widely anticipated launch of its 2nd-Generation AMD A-Series Accelerated Processing Units (APUs) for mainstream and ultrathin notebooks, All-in-One and traditional desktops, home theater PCs and embedded designs.

The 2nd-Generation A-Series APU, codenamed “Trinity”, is a grounds-up improved design over the previous generation, enabling a best-in-class PC mobility, entertainment, and gaming experience. New features of the product design include:

  • Double the performance per watt of the previous generation;2
  • The AMD HD Media Accelerator with a unique set of technologies designed to optimize video quality available with premium and Internet video content, and accelerate video file conversion;
  • An increase in CPU performance of up to 29 percent3 with higher processor speeds thanks to the next-generation AMD “Piledriver” CPU core with 3rd-Generation AMD Turbo Core technology, where power is dynamically shifted between the CPU and GPU depending on application needs, effectively providing a more responsive experience that can boost CPU frequencies to up to 3.2 GHz;
  • AMD Radeon™ HD 7000 Series graphics for an increase of graphics performance up to 56% over the previous generation.4  Combined, the CPU and GPU cores deliver more than 700 gigaflops of computing performance5 – several times more than the fastest x86 CPUs – to boost performance of hundreds of applications;
  • Up to 12 hours of battery life through CPU and GPU power enhancements, with clear battery life leadership in notebook form factors.

“The latest OEM notebooks, ultrathins, All-in-Ones and desktops based on the new AMD A-Series APU enable the best video and gaming experiences, highly responsive performance with AMD Turbo CORE, and accelerate an ever-increasing range of productivity and multimedia applications -- in sleek, stylish designs at price points that make sense,” said Chris Cloran, corporate vice president and General Manager, AMD Client Business Unit. “Our 2nd-Generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn’t stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon™ graphics.”

The Growing AMD Accelerated Application Ecosystem 

The developer ecosystem continues to gravitate to the unmatched level of compute and unique processing capabilities of the APU as more than 100 applications and games are now accelerated by AMD APUs.  The 2nd-Generation AMD A-Series APU gives users superior Web-based video experience thanks to plug-ins for Google Chrome, Firefox and Internet Explorer 9 that make it easy for consumers to turn on AMD Steady Video technology.6 Recent applications that have been optimized for use on AMD A-Series APUs include Adobe Photoshop CS6, WinZip 16.5 and VLC Media Player. AMD A-Series APUs are also well-positioned to take advantage of the upcoming transition to the Windows® 8 operating system.

“We are excited for the introduction of the 2nd-Generation AMD A-Series APU and are confident it will continue the great work Microsoft and AMD have done together on the A-Series APU,” said Aidan Marcuss, senior director, Windows Business Planning, Microsoft Corp. “We look forward to seeing the A-Series APU in action with Windows 8 to deliver a great user experience across a variety of hardware.”

For developers who want to engage in the industry’s move toward heterogeneous computing, the upcoming AMD Fusion12 Developer Summit will offer them a unique opportunity to enhance their knowledge base. More information on AFDS can be found here.

Unmatched Mobility

With more than 12 hours of ‘resting’ battery life, AMD is now an industry leader in notebook battery-life performance. The 2nd-Generation AMD A-Series APU delivers increased levels of performance, while consuming half the power as its predecessor. 

These gains can be attributed to the new power-optimized “Piledriver” CPU core, as well as to AMD Start Now technology, which is designed to maximize system responsiveness by quickly entering and exiting low power states. With AMD Start Now, the computer resumes from sleep mode in as few as two seconds and boots to the desktop in as few as 10 seconds.7 

In ultrathin form factors, AMD enables an uncompromised visual experience thanks to a power-efficient and premium AMD Radeon graphics engine. Consumers can expect to see ultrathin notebooks based on dual-core 17-watt and quad-core 25-watt AMD A-Series APUs. These products will be easily identifiable by aluminum-styled VISION Technology stickers at a range of competitive price points.

Best-in-class Entertainment

As more and more people turn to their computers as the hub for their entertainment, the visual aspect of computing becomes ever more important. To enhance these capabilities, AMD created the AMD HD Media Accelerator – a unique set of technologies that enable the best video quality on a PC. Key features of the HD Media Accelerator include:

  • AMD Perfect Picture HD – An image, video processing and display technology that automatically makes images and video better with color vibrancy adjustments, edge enhancement, noise reduction and dynamic contrast fixes;8
  • AMD Steady Video Technology – A technology that enables smooth playback of jittery video content with a single button click thanks to plug-ins for popular Web browsers and multimedia applications;6
  • AMD Quick Stream Technology – A new technology that prioritizes video streaming on PC systems for a smooth, virtually uninterrupted video stream;
  • True HD video chat with up to four people at once;
  • AMD Video Converter – A video compression engine for fast conversion and sharing of media files across multiple formats and devices;
  • Full decode support for H.264, MPEG-2, VC-1, MVC, DivX and WMV.

Gaming Leadership

The 2nd-Generation AMD A-Series APU builds on AMD’s legacy of gaming leadership with an increase in graphics performance of up to 56% over the previous generation4 and support for:

  • AMD Eyefinity Technology – For the first time, this immersive technology is available from an APU without the need for a discrete graphics card;10
  • Performance-leading DirectX® 11 graphics architecture and 1080p gaming a life-like level of detail;
  • AMD Radeon dual graphics support that delivers a performance boost of up to 75 percent when adding a discrete graphics card to the APU.11  The AMD Radeon dual graphics option also offers support for DirectX® 9 for older game titles, and uses new AMD CrossFire™ Technology Profiles for easier updates.

Availability and Technical Details

AMD has a record number of design wins with companies like  Acer, Asus, HP, Lenovo, Samsung and Toshiba  based on our 2nd-Generation AMD A-Series APUs and VISION Technology from AMD, with mainstream and ultrathin notebooks as well as embedded solutions, available beginning today.

AMD A-Series Mainstream Notebook APUs 
APU Model  AMD Radeon™ Brand  TDP  CPU Cores  CPU Clock (Max/Base)  AMD Radeon™ Cores GPU Clock (Max/Base)  L2 Cache  Max DDR3 
A10-4600M  HD 7660G  35W  3.2GHz/2.3GHz  384  686MHz/497MHz  4MB  DDR3-1600
DDR3L-1600
DDR3U-1333 
A8-4500M  HD 7640G  35W  2.8GHz/1.9GHz  256  655MHz/497MHz  4MB  DDR3-1600
DDR3L-1600
DDR3U-1333 
A6-4400M  HD 7520G  35W  3.2GHz/2.7GHz  192  686MHz/497MHz  1MB  DDR3-1600
DDR3L-1600
DDR3U-1333 

AMD A-Series Ultrathin Notebook APUs 
APU Model  AMD Radeon™ Brand  TDP  CPU Cores  CPU Clock (Max/Base)  AMD Radeon™ Cores GPU Clock (Max/Base)  L2 Cache  Max DDR3 
A10-4655M  HD 7620G  25W  2.8GHz/2.0GHz  384  497MHz/360MHz  4MB  DDR3-1333
DDR3L-1333
DDR3U-1066 
A6-4455M  HD 7500G  17W  2.6GHz/2.1GHz  256  424MHz/327MHz  2MB  DDR3-1333
DDR3L-1333
DDR3U-1066 

Desktops systems and component channel parts will be available later this year.

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About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com

AMD Named to CRN’s 5-Star Partner Programs Guide for Third Consecutive Year

May 14, 2012 -- AMD Fusion Partner Program (FPP) is recognized as one of the elite channel partner programs designed to help channel partners grow their business
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AMD (NYSE: AMD) today announced that it has been named to CRN’s 2012 Partner Programs Guide for its AMD Fusion Partner Program (FPP). CRN’s Partner Programs Guide recognizes vendors with robust partner programs or products that provide the best possible partnering elements for channel success.

“The companies listed in CRN’s 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, VP and Editorial Director, for UBM Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”

The AMD Fusion Partner Program (FPP) was launched in 2009 in an effort to deliver greater support to AMD’s technology partners with robust training, sales-enablement resources, exclusive events, joint-marketing campaigns and more. The program covers AMD’s broad product line, ranging from Accelerated Processing Units (APUs) to server processors. AMD’s FPP has the flexibility to adapt to the needs of each marketplace and is tailored to support partners’ different business models. This allows partners to accurately set their expectations and more importantly plan their go-to-market strategies. The program has attracted more than 5,000 channel partners worldwide.

“We’re extremely honored to once again be recognized as offering a world-class channel partner program,” said David Kenyon, corporate vice president, Worldwide Channel Marketing, AMD. “Whether it’s bringing the right resources or technologies together to simplify a mobile computing or cloud deployment, we are dedicated to providing our partners with the support and product innovation they need to grow their business. Being named a CRN 5-Star Partner Program Award Winner for three consecutive years acknowledges that the AMD Fusion Partner Program is continuing to evolve and thrive.”

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About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD Embedded G-Series Platform Now Supports Windows Embedded Compact 7 Real-time Operating System

May 07, 2012 -- OEMs utilizing high-performance AMD Embedded G-Series APUs afforded new capabilities and expanded operating system support
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AMD (NYSE: AMD) today announced that its AMD Embedded G-Series platform now supports Windows Embedded Compact 7, the next generation of the Windows Embedded CE real-time operating system. Windows Embedded Compact 7, paired with AMD Embedded G-Series Accelerated Processing Units (APU) is optimized to deliver feature-rich applications on small, specialized devices for industries such as medical, retail and industrial automation. This enables board, module and system OEMs, among others, to develop a wide range of applications requiring high performance and integrated graphics processing with minimal size, power and cooling constraints.

“AMD is committed to providing our customers with the broadest possible range of operating system support to help them bring devices to market quickly and cost effectively,” said Buddy Broeker, director, AMD Embedded Solutions. “Seamless support for Windows Embedded Compact 7 helps ensure that AMD Embedded G-Series customers are equipped to take full advantage of the many benefits afforded via the combination of these leading technologies.”

AMD Embedded G-Series APUs set a new standard for high performance processing and multimedia content delivery for embedded designs. The combination of AMD RadeonTM graphics and the low-power “Bobcat” x86 core, AMD Embedded G-Series APUs can provide superior performance-per-watt ratios.

“We are excited AMD has expanded G-Series APU support for Windows Embedded Compact 7, giving OEMs the resources to drive innovation in a wide range of specialized devices,” said Steven Bridgeland, product manager for Windows Embedded at Microsoft. “These advances will help device manufacturers’ best leverage the Windows Embedded Compact platform to build industry-leading technologies that power intelligent systems.”

Features available with Windows Embedded Compact 7 include Silverlight for Windows Embedded, an updated version of Internet Explorer with support for Adobe Flash 10.1, and multi-touch support optimized for intuitive, natural input capabilities and gesture-based interactions.

Available boards and modules supporting AMD Embedded G-Series APUs and Windows Embedded Compact 7 include the MSM-eO/-N PC/104-Plus SBC and others from Kontron, the CAPA111 3.5” SBC from Axiomtek and others listed in the AMD Based Embedded Product Catalog. For details regarding available board support packages visit the AMD Embedded Developers Support site.

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About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD Appoints Colette LaForce as Senior Vice President and Chief Marketing Officer

May 04, 2012 --
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AMD (NYSE: AMD) announced today that Colette LaForce, 39, will join the company as senior vice president and chief marketing officer, reporting to President and Chief Executive Officer Rory Read. In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing.

“Colette brings strong technology marketing and brand-building experience, a fresh perspective and a results-oriented approach that will strengthen AMD’s global marketing organization,” Read said. “Her deep expertise will accelerate the revitalization of the AMD brand, amplifying our voice in the marketplace while helping position the company for long-term growth.”

LaForce will join AMD this month from Dell, where she is currently global vice president and chief marketing officer of the approximately $8 billion Dell Services business unit. As chief marketing officer for Dell Services, LaForce leads integrated marketing, demand generation, events, internal and external communications, sales enablement and alliance partnerships. While at Dell, LaForce has also held senior leadership positions within the corporate marketing, global communications, product marketing and business unit marketing groups. She also led Dell’s corporate thought leadership and executive communications programs.

Before joining Dell, LaForce spent nearly a decade in marketing and communications leadership roles for a variety of technology and venture capital companies, including Rackable Systems (now SGI) and Accenture.

LaForce has a Bachelor of Arts and graduated with honors from the University of Notre Dame. She will join AMD on May 14, 2012 and will be based in Austin, Texas.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD Launches Open Compute Project Platform Specification for Financial Services

May 02, 2012 -- “Roadrunner” platform specification will deliver dramatic power and cost savings to demanding market segment
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At the Open Compute Summit, AMD (NYSE: AMD) – a member of Open Compute and a leader in driving open standards -- today unveiled a flexible and innovative Open Compute Project server platform specification, codenamed “Roadrunner,” to enable power-efficient, cost-effective solutions. “Roadrunner” is specifically designed to meet the general purpose compute, cloud infrastructure, high-performance compute and storage needs of the financial services industry. This move is in line with the Open Compute Project’s mission of driving further innovation and greater energy efficiency in infrastructure technology.

Incorporating feedback from financial customers, the “Roadrunner” motherboard specification is intended to integrate the features that the financial services industry demands into a dense platform, stripping out unnecessary components and optimizing the most important ones. Using the AMD Opteron™ 6000 Series processors, which offer the highest memory capacity and bandwidth operation in the AMD family, “Roadrunner” is a feature-correct motherboard that is also extremely energy-efficient and slashes total cost of ownership (TCO).

“By working with the industry to move technology forward, rather than focusing on proprietary solutions, AMD has both strengthened and gained momentum through collaboration. AMD is once again leading the charge by driving the Open Compute initiative into new markets with our “Roadrunner” board specification, optimized for financial services,” says Lisa Su, Senior Vice President and General Manager, Global Business Units, AMD. “Moreover, the “Roadrunner” board is highly flexible and can be configured to support general purpose, cloud, high-performance compute, and storage processing workloads.”

"Roadrunner" is a single platform with two configurations: one for HPC and a second configuration that suits general purpose, cloud infrastructure and storage servers for a total of four applications. The specification currently includes the following features:

  • 16” x 16.5” motherboard;
  • Component population options depending on target usage;
  • Flexible form-factor support including 1U, 1.5U, 2U and 3U;
  • Open Machine Management, cost effective options depending on requirements;
  • Supports traditional rack and Open Rack infrastructures;
  • Support for the full portfolio of AMD Opteron™ 6000 Series processors with highest memory capacity and bandwidth operation.

“Like the success and dynamics of open source software, open source hardware enables open access to a broad range of engineering and technology talent, and a new rate of innovation and standards creation,” says George Brady, Executive Vice President, Technology Infrastructure, Fidelity Investments. “We are very encouraged by the commitment to open standards and flexible solutions that we see in the “Roadrunner” specification.”

More information on the Open Compute Project as the Open Compute Summit can be found at http://opencompute.org/. The Open Compute Summit will be live streamed at: http://on.fb.me/OCPSummit. Follow AMD at www.facebook.com/amd or @AMDOpteron.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD and GameFly Team Up to Get Gamers Playing for Less

May 01, 2012 -- AMD APU or CPU buyers receive a 20 percent discount on a new game purchased from GameFly’s expansive PC gaming library
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AMD (NYSE: AMD) today announced an agreement with GameFly, Inc., to give gamers who leverage the quality and performance of AMD CPUs and APUs easier access to GameFly’s leading online video game rental and PC download services for a limited time. Gamers purchasing select AMD A-Series APUs, AMD Athlon™ II CPUs, AMD Phenom™ II CPUs or AMD FX Series CPUs in regions where GameFly is accessible receive a free, 30-day GameFly membership as well as a 20 percent discount on a new PC game purchase via the new GameFly PC store.

“AMD draws inspiration from gamers, game developers and the PC gaming industry,” said John Taylor, director of Global Product and Technology Marketing at AMD. “Hand-in-hand with the AMD Gaming Evolved program, we continue to listen to gamers and fulfill our ‘Gamers Come First!’ pledge. AMD’s close affiliation with GameFly shows our gratitude to gamers and to GameFly for recognizing how AMD represents best-in-class PC gaming experiences.”

“GameFly is excited about its agreement with AMD because we’ve recently expanded into the PC gaming market with our robust new digital client,” said Sean Spector, GameFly co-founder and SVP of Business Development and Content. “We strive to deliver the best consumer experience and we believe AMD’s innovative technology and dedication to the PC gaming community amplify our mission as we continue to cater to our customers and enhance the value of our services.”

AMD processors provide high-quality gaming experiences with high-definition entertainment, advanced multitasking performance and power-saving innovations. The Accelerated Processing Unit (APU) combines multi-core CPU and Premium AMD Radeon™ graphics processing cores in a single chip, enabling breakthroughs in visual computing, performance-per-watt and device form factor. AMD FX Series CPUs recently achieved the Guinness World Record for the “Highest Frequency of a Computer Processor.” The AMD FX Series CPU offering include an eight-core desktop processor, enabling extreme multi-display gaming, mega-tasking and HD content creation for PC and digital enthusiasts.

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About Gamefly, Inc.

GameFly, the leading subscription video game rental service, allows members to rent one or more video games concurrently, with no due dates, late fees or shipping charges. Users can easily select from over 8,000 console/handheld titles or more than 1,400 PC/Mac games, and manage their list of games online from the GameFly website at www.gamefly.com, the GameFly App for iOS and Android devices, or the newly launched digital PC Client. Members receive games via First-Class Mail and return them to GameFly at their convenience using prepaid mailers. In addition to selling video games through the "Keep" feature, GameFly also sells new and used video games.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD  Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD Foundation Named a 2012 Computerworld Honors Laureate

April 25, 2012 -- AMD Changing the Game, the Foundation’s signature initiative, has reached more than 75,000 youth in six countries with video game design opportunities
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AMD (NYSE: AMD) today announced that the AMD Foundation has been named a 2012 Laureate of the International Data Group's (IDG) Computerworld Honors Program, for the Foundation’s use of technology to promote and advance the science, technology, engineering and math (STEM) skills of youth around the world. The annual award program distinguishes organizations and companies that use technology to support and create positive social, economic and educational change.

The AMD Foundation was selected based on its ability to provide a significant benefit to society through its global signature education program, AMD Changing the Game, which is designed to take gaming beyond entertainment and inspire youth to learn. The program teaches kids how to design their own video games and in doing so, enhances their STEM skills as well as problem solving techniques, critical thinking abilities, language skills and teamwork.

“Since 2008, the AMD Foundation has been actively working with education partners to advance the STEM skills of today’s youth and tomorrow’s leaders. We are excited to see AMD Changing the Game bringing young people together to use modern technology to create socially relevant games,” said Allyson Peerman, president of the AMD Foundation. “We are honored to be recognized by IDG's Computerworld Honors Program, and hope the award inspires others to harness the power of game design to promote the development of STEM skills of youth and the future workforce.”

“There's no question technology plays a vital role in driving business forward. It ensures an organization's ability to compete, innovate, communicate and thrive. What the Computerworld Honors Laureates so clearly demonstrate is technology's role in moving society forward.  Computerworld acknowledges and applauds the outstanding work being done by individuals and organizations who have successfully used technology to improve the quality of our lives and that of future generations,” said John Amato, vice president/publisher of Computerworld. "Computerworld is proud to name the 2012 class of Laureates and celebrate their initiatives benefiting society through the innovative use of IT.”

The Computerworld Honors Program awards will be presented on June 4th, 2012 in Washington, D.C. At the ceremony, one finalist in each category will be named a 21st Century Achievement award winner. Additionally, on June 4th, coverage of The Computerworld Honors Program and Laureates will be published in Computerworld magazine and on Computerworld.com.

About the AMD Foundation

The AMD Foundation connects and empowers individuals with knowledge, thereby opening doors to opportunity. The Foundation’s signature program, AMD Changing the Game, supports initiatives designed to help youth create digital games with social content, while learning critical Science, Technology, Engineering and Math (STEM) skills and life skills. The Foundation also funds the AMD Employee Giving Program which supports AMD employees’ community interests by matching their personal donations of time and money to local organizations and schools.

About AMD Changing the Game

AMD Changing the Game is designed to take gaming beyond entertainment and inspire youth to learn critical education and life skills by equipping them to create digital games with social content. The program’s purpose is to promote the use of youth game development as a tool to inspire learning and improve science, technology, education and math (STEM) skills. The initiative is rooted in AMD’s long history of supporting education, along with the company’s passion and expertise in the graphics processor and gaming industries.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

About The Computerworld Honors Program

Founded by International Data Group (IDG) in 1988, The Computerworld Honors Program is governed by the not-for-profit Computerworld Information Technology Awards Foundation. Computerworld Honors is the longest running global program to honor individuals and organizations that use information technology to promote positive social, economic and educational change. Additional information about the program and a Global Archive of past Laureate case studies and oral histories of Leadership Award recipients can be found at the Computerworld Honors website http://events.computerworld.com/2012Honors.

Arrival of Full AMD Radeon™ HD 7000M Series Graphics Lineup Ushers in New Era for Mobile Graphics

April 24, 2012 -- Brings Outstanding Performance and Power Efficiency with Graphics Core Next Architecture and AMD Enduro™ Technology
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AMD (NYSE: AMD) today introduced its full line of revolutionary mobile discrete graphics based on the company’s acclaimed Graphics Core Next (GCN) architecture, which includes the AMD Radeon™ HD 7900M, HD 7800M, and HD 7700M Series GPUs.1 New to the AMD Radeon HD 7000M Series is AMD Enduro™ technology2, the latest cutting-edge power solution from AMD which automatically and seamlessly switches between integrated graphics and the AMD Radeon™ discrete GPU, depending on system or application requirements – helping to maximize battery life without having to compromise performance. Based on the latest 28nm process technology, and fully equipped with DirectX® 11.1 support, the AMD Radeon HD 7000M Series of GPUs represent the most feature-rich mobile graphics launch since the company introduced its mobile product line.3

“Three years ago AMD set out to push the graphics boundaries on notebook computers, and since then we’ve done exactly that with each of our mobile launches,” said Matt Skynner, corporate vice president and general manager, GPU Division, AMD. “With our latest AMD Radeon HD 7000M Series GPUs, we’ve introduced one of AMD Graphics’ most technologically advanced single-GPU notebook graphics processor ever, brought GCN to the mobile market, and introduced AMD Enduro technology, a cutting-edge solution that radically merges power efficiency with performance.”

With the AMD Radeon HD 7900M Series graphics processors, ultra-enthusiasts can truly take gaming on the road, crank settings to the max and dominate their games wherever they set their notebook down. The AMD Radeon HD 7800M Series GPUs deliver exceptional performance and provide top-tier mobile experiences for those seeking to take advantage of the latest games and digital entertainment. The AMD Radeon HD 7700M Series is meant for those users demanding performance and power efficiency.

In addition to AMD Enduro technology, the AMD Radeon HD 7000M Series GPUs are also equipped with AMD power gating technology, which dynamically shuts down portions of the GPU when not in use, powering them back up when workloads increase, and AMD ZeroCore technology, which effectively powers the GPU down to a virtually zero-watt state when the AMD Radeon HD 7000M Series GPU switches to inactive mode.3

The AMD Radeon HD 7000M Series includes:

  • New Graphics Core Next architecture for great performance: AMD’s revolutionary architecture uses 28nm process technology and provides unified graphics processing and compute cores, which provides cutting-edge gaming and compute performance, high compute density with multi-tasking, and amazing scalability and flexibility.1
  • AMD App Acceleration lets you do more, faster: Enthusiasts will enjoy amazing GPGPU performance and support for OpenCL™ and DirectCompute APIs. It also supports new features in many top media, entertainment and everyday productivity applications to help improve overall user experiences.4
  • AMD HD Media Accelerator: AMD HD Media Accelerator has been designed to help optimize and dramatically improve video playback on PCs by taking advantage of the hardware video acceleration of AMD Radeon™ GPUs. Users can watch the latest Blu-ray movies, online videos and other HD content including DivX™ files beyond 1080p, in full 3D with low power and low noise with GPU acceleration and enhanced features. 5
  • Next Generation AMD Eyefinity technology: AMD Eyefinity Technology provides the flexibility to add up to six displays in a seamless, easy-to-configure package. Enhancements for AMD Radeon 7000M Series Graphics feature all-new support for stereo-3D, universal bezel compensation and new display configurations.6
  • Microsoft DirectX Support: AMD Radeon HD 7000M Graphics GPUs fully support Microsoft DirectX 11.1, which supports the most demanding game titles when set at high resolutions at high settings.

Supporting Resources

  • Learn more about the AMD Radeon HD 7000M Series GPUs
  • Learn more about GCN Architecture
  • Follow AMD graphics news on Twitter at @AMDRadeon
  • Become a fan of AMD technology on Facebook

    About AMD

    AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.