AMD Announces Collaboration with Microsoft on Marketing AMD Athlon™ XP Processor and Microsoft® Windows® XP
Activities to highlight new and improved customer experiences with AMD Athlon™ XP and Microsoft® Windows® XP
SUNNYVALE, CA --
AMD (NYSE: AMD) today announced that AMD and Microsoft will collaborate on the marketing of the new AMD Athlon™ XP processor and Microsoft’s upcoming Windows® XP operating system, which will be available worldwide on October 25. The joint marketing plans include select retail and small business programs and system builder and distributor promotions.
“Microsoft is pleased to work with AMD to deliver our customers a great computing experience,” said John Frederiksen, general manager of PC Experience, Microsoft Corp. “Windows XP and the AMD Athlon XP processor make it easier for users to realize the full potential of their PCs.”
“Quite simply, AMD processors will enhance the Windows XP computing experience,” said Patrick Moorhead, vice president of customer advocacy for AMD. “Whether they are productivity-based applications or digital media applications like photo editing, video encoding and media streaming, the AMD Athlon XP processor delivers extreme performance for Windows XP.”
AMD and Microsoft will work together with leading retailers to provide product training for sales associates and to reach small business owners, as well as consumers, by organizing special in-store events. The companies are also running a set of promotions with product distributors, and Microsoft is participating in AMD’s Tech Tour roadshow targeted at system builders.
“AMD and Microsoft have worked closely together to develop marketing programs servicing a variety of channels and customers,” said Rob Herb, executive vice president, Worldwide Sales and Marketing for AMD. “Systems featuring the new AMD Athlon XP processor and Windows XP will provide an enriched computing experience for personal computer users at work or in the home.”
About the AMD Athlon™ XP Processor
The AMD Athlon™ XP processor features QuantiSpeed™ architecture, 384KB of on-chip, full-speed cache, and support for AMD's 3DNow!™ Professional instructions for enhanced multimedia capabilities.
The AMD Athlon XP processor is compatible with AMD's Socket A infrastructure, and supports the advanced 266MHz front-side bus.
AMD Athlon XP processors are manufactured using AMD's 0.18-micron copper process technology in Fab 30 in Dresden, Germany.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $4.6 billion in 2000. (NYSE: AMD).
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