NASCAR Mobile Technology Center Debuts At NASCAR Nextel All-Star Challenge
NASCAR Partners AMD and Tissot Provide Platform For Timing and Scoring Advancements
Concord, N.C. --
NASCAR will introduce a new state of the art Mobile Technology Center (MTC) during the running of the NASCAR NEXTEL All-Star Challenge at Lowe’s Motor Speedway, Saturday, May 20 (FX, 7:00 p.m.).
The NASCAR MTC will serve as the ongoing at-track home base for NASCAR’s Timing and Scoring system and provide a platform to launch additional technology initiatives. The MTC – a data center on wheels – establishes a consistent high-tech work space for NASCAR to collect and process timing and scoring data and opens up opportunities for continuous technological advancement within the sport. Advanced Micro Devices (NYSE: AMD), the Official Technology Partner of NASCAR and Tissot, the Official Timekeeper of NASCAR, are consulting with NASCAR to refine its timing and scoring system with an eye toward integrating each company’s advanced technology.
In addition to the role the MTC will play in timing and scoring, NASCAR plans to explore the impact this new technology could have on ongoing safety, competition, and cost-saving initiatives at NASCAR’s Research and Development Center; streamlining and improving the security of the event-credentialing process; serving as the hub for NASCAR’s race-day statistical unit; and deploying new scanning and computer modeling technology that could expedite and advance the inspection process.
The MTC hauler, branded with the logos of AMD and Tissot, will be situated in the TV compound at each NASCAR NEXTEL Cup Series event. An additional hauler is currently under construction that will be utilized at NASCAR Busch Series and NASCAR Craftsman Truck Series stand-alone events.
“The Mobile Technology Center will serve as NASCAR’s at-track technology hub, and we’re excited about all of the opportunities it will provide in advancing our sport,” said Robin Pemberton, NASCAR vice president for competition. “The MTC gives us a starting point for improving the systems providing accurate and immediate race data, processing that data for more sophisticated NASCAR statistics, announcing results, and sharing race information with fans and media. At the track, the MTC will help NASCAR to operate even more efficiently.”
AMD helps improve NASCAR’s official timing and scoring systems by powering the servers that process more than a half million data points at each NASCAR race, providing accurate results as quickly as possible. Within the MTC, more than 40 AMD Opteron™ processor-based servers and AMD Turion™ 64 Mobile Technology-based laptops provide for quicker timing and scoring updates and help enhance the NASCAR experience for the drivers, teams and fans.
“NASCAR fans value competition and know the enormous impact technology can have on every aspect of motorsports racing,” said Bill LaRosa, corporate vice president, North America and Global Accounts at AMD. “From the complex benefits of wind tunnel testing to accuracy in timing and scoring to continuous improvements in safety, NASCAR is harnessing the power of AMD Opteron processor-powered computing to operate faster, safer, and smarter. We are pleased to partner with NASCAR to help make this great sport even better.”
NASCAR and Tissot, along with other partners, are teaming up to review current technology used to time NASCAR events. The goal is to continue to use technology to acquire more comprehensive information from the competitors as the race is in progress, to strive toward increasing the accuracy of “freeze the field,” which is the procedure NASCAR follows once the caution flag is issued, and to enhance the experience for the fans through the use of this information by the sport’s media partners.
“Tissot has been measuring time for world-class sporting events like NASCAR for years,” said Olivier Cosandier, General Manager, Tissot U.S. “We look forward to the challenge of working with NASCAR Competition and AMD to offer new and innovative timekeeping and scoring technology.”
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com
AMD became the Official Technology Sponsor of NASCAR in January of 2006, combining America’s fastest growing spectator sport with some of the world’s highest performing technology. At NASCAR’s R & D center in Concord, North Carolina, AMD processors are used to improve safety, assess competition and recommend cost-saving strategies. AMD technology provides NASCAR the processing power necessary for data collection and analysis to better study crashes and to perform a variety of wind tunnel simulations
Innovators by Tradition: Headquartered in Le Locle, Switzerland, Tissot is a member of the Swatch Group Ltd., the world’s largest watch manufacturer. With roots dating back to 1853, Tissot is number one in volume worldwide among traditional Swiss brands. Tissot’s expertise as Official Timekeeper currently includes: NASCAR, the MotoGP World Championship, Ice Hockey World Championship, the Cycling World Championship and the Fencing World Championship. Ambassadors for the brand are: IRL sensation Danica Patrick, MotoGP star Nicky Hayden and soccer standout Michael Owen. Tissot is currently present in more than 150 countries worldwide. For more information, please visit: www.tissot.ch
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in Bentonville (Ark.), Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.