AMD Awarded a Technical and Engineering Emmy for Graphics Excellence
SUNNYVALE, Calif. --
The National Academy of Television Arts and Sciences has awarded a Technical and Engineering Emmy® Award to AMD (NYSE: AMD) for its industry-leading ATI Radeon™ 9700 technology. This award for Pioneering Work in Near and Real-Time fully programmable Shading via Modern Graphics Processors will be formally announced during an award ceremony at the Consumer Electronics Show (CES) on January 8, 2007, in Las Vegas.
"This is a truly dynamic time for television industry, and we are recognizing the significant contributions made by technology and engineering professionals in enhancing and redefining the consumers’ experiences with the media," said Peter Price, President/CEO, National Television Academy. "This year, we are particularly pleased to commend those who are contributing to the technical development of television anytime, anywhere through the advancement of broadband and portable delivery platforms."
The Technology & Engineering Emmy Awards honor accomplishments in two areas: Science, Engineering & Technology for Broadcast Television and Science, Engineering and Technology for Broadband and Personal Television. Prospective awardees and technologies are recommended and selected by a blue ribbon panel of industry experts and professionals.
"The advent of programmable shading was a watershed moment in computer graphics," said Bob Drebin, Chief Technical Officer, Graphics Products Group, AMD. "For the first time artists could experiment with lighting and shading schemes in real time, thanks in part to the programmability and performance of the Radeon 9700. We deeply appreciate the recognition from the National Academy of Television Arts and Sciences, and look forward to continuing to drive the evolution of the hardware to help artists and programmers amaze and delight, both within the field of entertainment and beyond."
For more information on the ATI GPU or any AMD products please visit http://ati.amd.com
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