AMD Kicks Off New Year By Introducing AMD Athlon™ XP Processor 2000+, Industry’s Highest Performing Desktop PC Processor
SUNNYVALE, CA --
AMD (NYSE: AMD) today announced the new AMD Athlon™ XP processor 2000+, reinforcing AMD’s commitment to provide the industry’s highest performing desktop PC processors to our customers.
Systems featuring the AMD Athlon XP processor 2000+ are expected to be immediately available from Compaq in the U.S. Other top-tier manufacturers, including Hewlett-Packard Company and MicronPC, LLC in the U.S., and NEC-CI in Europe, also plan to offer systems soon with the AMD Athlon XP processor 2000+.
“With the AMD Athlon XP processor 2000+, AMD is making a New Year’s resolution to PC users – to continue providing them the best performing products,” said Ed Ellett, vice president of marketing for AMD’s Computation Products Group. “AMD is determined to provide users with the right solutions at the right time, as when we championed the introduction of a DDR memory-based chipset for the PC platform more than 14 months ago.”
Home and business consumers benefit from AMD’s innovations by experiencing improved software performance. As a result of AMD’s close collaboration with Microsoft, the AMD Athlon XP processor is optimized for use with Windows® XP.
“Windows XP provides customers with exciting new experiences combined with ease of use,” said Jeff Price, Director of Windows Marketing at Microsoft Corp. “Together, with the great performance of the AMD Athlon XP processor, users will have a tremendous computing experience.”
"Digital video enthusiasts choose AMD Athlon XP processors for the excellent performance, real-time capabilities, and smooth playback power they provide to video editing products," said Robert Sharp, Vice President of Marketing at Canopus Corporation. "The Canopus DVRaptor-RT Video Editing system, combined with the features and optimizations of the AMD Athlon XP processor 2000+ with QuantiSpeed™ architecture, offer a digital video platform that the most stalwart of enthusiasts can benefit from."
AMD recognizes the importance of delivered PC performance, based upon industry-standard benchmarks. These benchmarks demonstrate that AMD maintains performance leadership with the AMD Athlon XP processor 2000+. (See http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_572_863^3750,00.html
AMD identified the AMD Athlon XP processor using model numbers, as opposed to clock speed in megahertz. Model numbers are designed to convey the relative performance of AMD Athlon XP processors, as well as communicate the architectural superiority compared to existing AMD Athlon processors. The higher the model number, the better the performance.
To communicate processor performance in the future, AMD is driving the True Performance Initiative, or TPI. TPI is intended to define a new, more accurate measure of processor performance and assist customers in understanding the benefits of PC performance.
“We’ve seen an incredible response to AMD’s ongoing efforts to expose the megahertz myth. A healthy dialogue is occurring industry wide, and there is a resounding call for a better measure of performance. We are working diligently to advance these discussions and drive that better measure,” said Patrick Moorhead, vice president of Customer Advocacy for AMD.
Computer Manufacturers Offer Support
“For an unsurpassed digital media experience, office productivity, and gaming action, our Compaq Presario 8000Z series with the AMD Athlon XP processor 2000+ is a surefire win,” said Brett Faulk, director of Home and Small Office Desktop Marketing in Compaq Computer Corporation’s Access Business Group. “AMD continues to supply products that help us meet the high standards of our home and small business customers.”
“The new AMD Athlon XP processor 2000+ is available on HP’s build-to-order program, which enables people to customize their HP Pavilion PC with the highest performance features,” said Bruce Greenwood, product marketing manager for HP Pavilion home PCs. “The ability to choose specific components allows a user to build a PC with a specific purpose in mind, like creating and editing personal photos, music and movies, and then select high performance technology that meets their individual needs.”
“NEC CI is proud to bring this latest processor technology to our customers,” said Detlef Bosse, Executive Director Desktop and Solutions, NEC Computers International. “It delivers highest performance at a mainstream price, which is just the kind of value and time-to-market that consumers, and Small and Medium Enterprise power users, have come to expect from our Packard Bell and NEC desktops.”
The AMD Athlon XP processor 2000+ is priced at $339 in 1,000-unit quantities. For more information on pricing, please visit: http://www.amd.com/pricing
About the AMD Athlon™ XP Processor
The AMD Athlon XP processor features QuantiSpeed architecture, 384KB of on-chip, full-speed cache, and support for AMD's 3DNow!™ Professional instructions for enhanced multimedia capabilities. The AMD Athlon XP
processor is compatible with AMD's Socket A infrastructure, and supports the advanced 266MHz front-side bus. AMD Athlon XP processors are manufactured using AMD's 0.18-micron copper process technology in Fab 30 in Dresden, Germany.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $4.6 billion in 2000. (NYSE: AMD).
AMD on the Web
For more information about today’s announcement, including performance benchmarks, please visit our virtual pressroom at http://www.amd.com/news/spotlight
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