AMD Advances Global Consumer Advisory Board With Eight New International Members
- Global Consumer Advisory Board to discuss solutions to make computing technology more relevant to the end user -
SUNNYVALE, CA --
AMD (NYSE: AMD) today announced the full membership of its Global Consumer Advisory Board (GCAB). International GCAB members include representatives from Asia, Europe, Mexico and South America, joining the GCAB’s six U.S. and Canadian members. The GCAB brings together leading consumer and small business experts, academics, journalists and technology futurists from around the world. The group will identify and seek to resolve key challenges in computing technology facing home and small business users.
“The GCAB assembles highly experienced individuals worldwide who will bring their regional insight as we discuss how to make technology more relevant to consumers and small businesses,” said Pat Moorhead, AMD’s vice president of Customer Advocacy and chairman of the GCAB. “An amazing amount of technology exists today that can provide tremendous benefits in our professional and personal lives. We hope to identify solutions that help more consumers and small businesses reap the rewards made available by technology.”
“I look forward to participating in a forum that discusses technology issues impacting end users,” said Dr. Hideyo Waki, a professor in the Information and Telecommunication Department at Tokyo Denki University. “I believe that consumers benefit when we promote open architectures in technology. Open architectures reduce the complexity in utilizing technology and help drive competition in the marketplace.”
“Europe has multiple cultures and a variety of technology users. However, there is a common trend that people are often perplexed by the complexities of technology,” said Mark Boleat, a consultant for consumer issues and a board member of the National Consumer Council in the U.K. “I look forward to working with AMD and other board members to see if we can truly help consumers understand technology and its benefits.”
“As an Internet professional, I feel fortunate to be part of the convergence of technology and communications. I help people communicate more easily and gain immediate access to information to be more informed technology shoppers,” said Vicky Hung, founder and COO, China Media Assets. “The Internet has limitless applications as a communications medium and incredible potential for the Asian market. We need to make sure we communicate the benefits of technology in people’s lives.”
“In my conversations with consumers in Brazil, I try to help them understand and use technology in a more beneficial and efficient way. The GCAB offers a chance for advocates like me to help consumers on a global scale,” said Jose Ramalho, a technology journalist in Brazil.
The following eight international representatives were named to the GCAB today:
- Soonhoon Bae joins the GCAB from Korea. His vast technology experience in academics, business and government brings the GCAB a strong understanding of the forces driving technology proliferation in Asia. Bae has served as chairman and chief executive officer of Daewoo Electronics and as Korea's Minister of Information and Communication. He is currently a visiting professor in the Graduate School of Management at the Korea Advanced Institute of Science and Technology. His honors include France's Legion d'Honneur and Best Management Award from the Korea Productivity Association.
- Mark Boleat is a consumer policy and business representation consultant and a board member of the National Consumer Council (NCC), a non-departmental public body advocating consumer rights for more than 25 years in the United Kingdom. He brings to the GCAB the European consumer perspective of technology and related issues. And, as a small business owner, he understands the technology needs of small businesses.
- Vicky Hung is the chief operating officer of China Media Assets and senior vice president of global products for chinadotcom Corporation Limited, Asia’s leading Internet company. She helped chinadotcom Corporation Limited obtain its listing on the NASDAQ in July 1999. She is also founder of hongkong.com Limited, which she led until it was listed on the HK GEM board in March 2000. Hung’s knowledge of consumer technology trends in China and Hong Kong, along with her passion for new technologies and understanding of how consumers are using them, will provide the GCAB with a valuable perspective.
- Enrico Mercanti has launched four start-up companies in Italy, including two on-line banks. He is the managing director of the Italian on-line bank of Commerzbank, one of Germany’s and Europe’s leading private banks. His background has focused on consumer technology needs and he has served in consumer marketing positions for computing companies, such as Compaq, Dell and Siemens Nixdorf.
- Jose Ramalho, a technology writer and syndicated columnist, reaches more than a million readers each day through columns and articles in three Brazilian publications: Folha de São Paulo, O Estado de Minas and Diário de Pernanbuco. Ramalho brings to the GCAB a breadth of experience in technology issues as they relate to the South American consumer. He has a practical knowledge of the technology market along with 17 years of professional experience working with and researching the Internet and technology issues.
- Dr. Carlos Scheel is a professor at the Graduate School of Business (EGADE) of the Monterrey Institute of Technology in Monterrey, Mexico. He is also a Senior Research Fellow with the Innovation, Creativity and Capital (IC2) Institute of the University of Texas at Austin. Scheel is currently working with the IC2 Institute on the strategic uses of information technology and telecommunications in developing countries.
- Dr. Bernd Skiera is a professor and holds the first Electronic Commerce chair at the Johann Wolfgang Goethe-University in Frankfurt, Germany. He has been recognized and honored for his research and writings, including the “eBusiness Germany Award 2001,” and for best paper at the “INFORMS Marketing Science and the Internet Conference — Understanding Consumer Behavior on the Internet.”
- Dr. Hideyo Waki is a professor in the Information and Telecommunication Department at Tokyo Denki University. He studies computer architecture and local area networks. He was chairman of Open MPEG Windows® Forum Japan and participated on the advisory committee of Windows World/Tokyo. He was also an advisor of Windows Consortium Japan, OS/2 Consortium Japan, NetWare Consortium Japan, Useware Association and Desktop Management Task Force (DMTF) Japan. He is a vice chairman of Intelligent TV Forum Japan.
The GCAB is the second customer advocacy initiative announced by AMD in recent months. In October 2001, AMD announced the True Performance Initiative (TPI), through which AMD will assist end users in understanding the benefits and attributes of PC performance. TPI is a long-term initiative that will educate consumers about the megahertz myth, help define a new, more accurate measure of application performance and make PC performance more relevant to the end user.
The GCAB plans to meet four times annually. If consumers or small businesses have questions or would like to provide information to the GCAB, they can e-mail email@example.com.
GCAB members announced previously in January include:
- Jim Blasingame, creator and host of nationally syndicated radio/Internet talk show, "The Small Business Advocate";
- Dr. Bill Halal, professor of Management, George Washington University; vice president, World Future Society;
- Ken McEldowney, executive director, Consumer Action;
- Tricia Parks, founder and president, Parks Associates;
- Donald Wilson, president and CEO, Association of Small Business Development Centers;
- Dr. Barry Wellman, professor of Sociology, University of Toronto; director, University of Toronto NetLab.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001. (NYSE: AMD).
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