AMD Targets Commercial Market with New AMD Athlon™ MP Processor for Servers and Workstations
-- AMD's superior multiprocessor platform boosts system performance by up to 38 percent compared to existing x86 multiprocessor-based systems --
TAIPEI, TAIWAN --
At Computex, AMD today introduced its first multiprocessing-capable platform for one- and two-way servers and workstations, enabling AMD to further penetrate the commercial market. Based on the state-of-the-art AMD Athlon™ MP processor and the AMD-760™ MP chipset, the multiprocessing platform supports Double Data Rate (DDR) memory technology and incorporates AMD's latest innovation, Smart MP technology.
"On a variety of important industry benchmarks, the new AMD Athlon MP processor delivers up to 38 percent more performance over our competition," said Ed Ellett, vice president of workstation and server marketing for AMD's Computation Products Group. "The leading-edge performance of the AMD Athlon MP processor helps enterprise customers enjoy increased productivity. AMD's stable Socket A infrastructure is planned to exceed their long-term business needs while lowering their cost of doing business."
Multiprocessing workstations and servers based on the AMD Athlon MP processor and the AMD-760 MP chipset will initially be available worldwide from more than 20 manufacturers at frequencies of 1.2GHz and 1GHz.
"This new performance scalability is a solid addition to AMD's technology portfolio," said David W. Williams, director of Windows Hardware Strategy at Microsoft Corp. "Platforms based on the AMD-760 MP chipset will certainly get the attention of businesses and IT professionals looking for this level of performance along with the compatibility running Microsoft Windows operating systems that come with the AMD Athlon MP processor."
"Today's corporate customers are looking for eBusiness computing platforms that can scale to meet their growing processing loads while providing the cost-efficiency necessary to help them achieve their profitability goals," said David Hochhauser, vice president, infrastructure management marketing, Computer Associates (CA). "The performance, scalability and longevity that AMD's multiprocessor technology offers, combined with the reduced cost of ownership and ensured reliability that CA's Unicenter provides, fulfills these requirements superbly."
"The launch of the AMD Athlon MP processor vividly illustrates the manner in which competitive forces reshape markets," observed Nathan Brookwood, principal analyst at Insight 64. "The 1999 launch of the AMD Athlon line of processors extended AMD's reach to the high end of the PC market. Last month's launch of the mobile AMD Athlon™ 4 processor allowed AMD to reenter the notebook market. Now, the new AMD Athlon MP processor provides the ammunition the company needs for a credible assault on professional workstation and entry-level server segments. As AMD broadens its line, it gives system suppliers new ways to differentiate their products, and increases the choices available to end-users."
"Tyan Computer is proud to be the first manufacturer to ship system boards based on AMD's innovative AMD-760 MP chipset," said Symon Chang, founder and CEO of Tyan. "Our Thunder platform, with versions for both servers and workstations, takes full advantage of AMD's new multiprocessor technology that increases performance through its use of independent data paths between the chipset and processors."
"Dual processor workstations are ideal for running XSI animation software," said Alan Waxenberg, third-party business manager, Softimage Co. "We believe AMD is changing the way animators view hardware. The addition of AMD Athlon MP dual processors provides animators powerful options when choosing multiprocessor workstations."
"AMD processor-powered workstations have become an unequalled addition to our pre-visualization work," said Rick McCallum, producer of the motion picture Star Wars: Episode II. "The nature of digital motion pictures requires hardware tools that allow our pre-production team to meld digital and 'real' worlds in a time- and cost-effective manner."
The AMD Athlon MP processors are priced at $265 for 1.2GHz and $215 for 1GHz frequencies, in 1,000-unit quantities.
About the AMD Athlon™ MP Processor
The AMD Athlon MP processor is a seventh-generation x86 processor designed for high- performance multiprocessing servers and workstations. It provides up to a 38 percent increase over widely available x86 multiprocessor-based systems on benchmarks such as WebBench, ServerBench and 3D Studio Max.
A key advantage of AMD's multiprocessing platform is Smart MP technology, which greatly enhances overall platform performance by increasing data movement between the two CPUs, chipset and memory system. Smart MP technology features dual point-to-point, high-speed 266MHz system buses with Error Correcting Code (ECC) support designed to provide up to 2.1GB per second per CPU of bus bandwidth in a dual-processor system. Smart MP technology also has an optimized Modified Owner Exclusive Shared Invalid (MOESI) cache coherency protocol that manages data and memory traffic in a multiprocessing environment.
The AMD Athlon MP processor, with stable Socket A infrastructure and support for DDR memory technology, has a high performance full-speed cache with hardware data pre-fetch, a fully pipelined superscalar floating point engine, and an exclusive L2 Translation Look-aside Buffer (TLB). It also incorporates 3DNow!® Professional technology, which has 52 new instructions that extend AMD's 3DNow!™ technology, enabling smoother, richer and more lifelike images, more precise digital audio and an enriched Internet experience.
The U.S. Environmental Protection Agency and the U.S. Department of Energy awarded AMD an ENERGY STAR® Certificate of Recognition for its energy-efficient processors, including the AMD Athlon MP processor. These processors help manufacturers meet stringent ENERGY STAR specifications for a variety of appliances, equipment and other products. Products with the ENERGY STAR label are designed to use less energy, save money and help protect the environment.
AMD Athlon MP processors are manufactured using AMD's 0.18-micron copper process technology at Fab 30 in Dresden, Germany.
About the AMD-760™ MP Chipset
The AMD-760 MP chipset, the world's first AMD Athlon multiprocessor chipset to support DDR memory technology, is AMD's high performance two-way multiprocessor core logic solution for the AMD Athlon™ MP processor. It consists of two chips-the AMD-762™ system controller (northbridge), and the AMD-766™ peripheral bus controller (southbridge). The AMD-760 MP chipset unleashes the power of DDR memory technology, which combines with other sophisticated core logic in data, memory and I/O control as well as system and power management to provide a powerful solution for server and workstation platforms. The AMD-760 MP chipset supports up to two AMD Athlon MP processors with independent 266MHz front side buses, as well as PC2100 DDR memory and AGP 4x graphics.
Visit AMD on the Web
For more information on today's announcement, please visit our virtual pressroom on our web.
AMD Athlon™ Processor Awards Around the World
The AMD Athlon processor and AMD Athlon processor-based systems have received more than 90 awards worldwide. Please see our web site for a complete listing of AMD Athlon processor and AMD Athlon processor-based system awards.
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as "expects", "plans", "believes", "anticipates", or "intends." Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this release involve the risks that OEM partner systems incorporating AMD Athlon™ MP processors and AMD-760™ MP chipsets may not be released on schedule or at all; and that AMD may not significantly penetrate the commercial market for servers, workstations or PCs. We urge investors to review in detail the risks and uncertainties in the company's U.S. Securities and Exchange Commission filings, including the most recently filed Form-10K.