AMD Embarks On Coast-To-Coast Tour To Unite With Computer Enthusiasts And Channel Partners
—AMD Reality Check: Extreme Performance Project 2 scheduled to visit 20 U.S. cities—
SUNNYVALE, CA --
AMD (NYSE: AMD) today initiates a 20-city U.S. tour in San Diego, Calif., to share information and connect with some of AMD’s most valued customers – PC enthusiasts, system builders and retail partners. The AMD Reality Check: Extreme Performance Project 2 will caravan across the country with stops in major metropolitan areas coast-to-coast.
“PC enthusiasts are core AMD customers,” said Ed Ellett, vice president of Client Business segment for AMD’s Computation Products Group. “As some of our biggest supporters, enthusiasts understand that PC performance is based on more than megahertz and that the true measure of a PC’s capability is how well it runs software applications.”
Attendees at each event can expect an energized gathering of technology devotees, gaming system demonstrations, discussions on new advances in processor design and a chance to compete in a “Battle of the Boxes” computer-building contest, whereby contestants will attempt to construct the highest performing computer system.
“In addition to providing information, this tour is an excellent venue for AMD to listen and gather input from our customers,” said Ellett. “These events give us a reality check on their computer performance needs.”
AMD will also meet with system builders and retail associates at each stop of the Reality Check tour. These mainstay partners will have an opportunity to discuss new technology innovations with AMD representatives. System builders can get new details on recent platform advances, while retail partners can learn more about AMD processor-based desktop and notebook computers from leading OEM’s.
“As always, we are poised to help our system builders and retail partners find success with the AMD Athlon™ processor family,” said Robert Fuller, director of North America Field Marketing for AMD. “We value the knowledge and expertise this group brings to the computer purchasing experience.”
Last year’s inaugural tour, the Extreme Performance Project, attracted thousands of computer enthusiasts. This year’s tour, the AMD Reality Check: Extreme Performance Project 2, is expected to draw even larger crowds. After the initial event in San Diego, the AMD Reality Check is scheduled to make stops in these cities: Atlanta, Austin, Boston, Chicago, Denver, Detroit, Houston, Las Vegas, Los Angeles, Minneapolis, New York, Northern Virginia, Orlando, Philadelphia, Phoenix, Raleigh, St. Louis, San Jose, and Seattle. Specific information regarding each event can be found at www.amdrealitycheck.com
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001. (NYSE: AMD).
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