AMD Introduces 1.33GHz AMD ATHLON™ Processor, Delivering Uncompromising Performance for Business and Home Computing
--1.33GHz AMD Athlon processor and DDR memory-based platforms outperform Intel Pentium® 4 1.5GHz processor-based platforms by up to 40%-- --Compaq, micronpc.com among OEMs worldwide with immediate availability--
HANNOVER, GERMANY --
At CeBIT, AMD today announced its continued industry leadership position by introducing the 1.33GHz and 1.3GHz AMD Athlon™ processors. The 1.33GHz AMD Athlon™ processor-based platforms with Double Data Rate (DDR) memory outperform the Intel Pentium® 4 processor-based platforms by up to 40 percent on a variety of benchmarks, including video encoding, audio, video and image editing, and 3D modeling and animation.
Systems featuring AMD's newest processors are available now from leading U.S. manufacturers such as Compaq Computer Corp., Hewlett-Packard Company and micronpc.com, as well as from top manufacturers abroad, including German-based MAXDATA.
"With its innovative and intelligent core design, systems based on the AMD Athlon processor and DDR memory continue to surpass all competitive PC processor systems in overall performance," said Dirk Meyer, group vice president for AMD's Computation Products Group. "The 1.33GHz AMD Athlon™ processor, in conjunction with DDR memory technology, provides performance unrivaled by any Intel Pentium 4 processor-based platform available in the market today."
"With this addition to the Presario 7000Z family, consumers will discover thrilling overall system performance. The powerful combination of the 1.33GHz AMD Athlon™ processor and DDR memory offers unheralded levels of performance for power users who demand a realistic 3D experience, cutting-edge broadband technologies like streaming audio and video, and the ability to quickly create and edit professional quality videos," said Mark Vena, director, CTO Desktop Product Marketing, Compaq Consumer Group.
AMD continues to build on its success in the consumer desktop market. Leveraging this success, the AMD Athlon™ processor has recently been selected to power commercial desktops from leading manufacturers - like Micron and MAXDATA - and is being used by top-level customers such as the Italian government.
"MAXDATA's enterprise customers are continually looking for ways to increase their employees' productivity levels. Our Fortune systems featuring the 1.3GHz AMD Athlon™ processor are designed to meet that expectation, while also giving a sense of security that a rock-solid and compatible platform provides," said Juergen Werneke, director, Product Management, MAXDATA Computer GmbH & Co. KG.
Digital video editing applications realize excellent performance gains under the 1.33GHz AMD Athlon™ processor, as affirmed by companies such as Ulead and Sonic Foundry.
"We have found the 1.33GHz AMD Athlon™ processor backed with DDR memory to be a high-performance platform for digital video editing," said J. Scott Huston, director of Marketing at Ulead Systems, Inc. "Using this AMD Athlon™ processor with Ulead VideoStudio 5.0 yielded outstanding results in quickly rendering overlays, applying video filter effects and editing MPEG-2 video files."
"After testing and benchmarking in the Sonic Foundry test labs, we found the 1.33GHz AMD Athlon™ processor together with DDR memory to be an excellent platform for digital video, especially when used in conjunction with our Sonic Foundry Vegas Video software," said Michael Bryant, director of Training and Consulting at Sonic Foundry. "Specifically, we found the AMD Athlon™ processor-based system with DDR memory to be visually better than a dual-processor-based 850MHz system, in that fewer frames were dropped and special effect transitions combining two digital video sources could be played at a higher resolution."
With the launch of the 1.33GHz and 1.3GHz AMD Athlon™ processors and the growth of a long-lasting, stable infrastructure for AMD Socket A processors, AMD continues to take advantage of new technology, like DDR memory. In October 2000, AMD launched the AMD-760™ chipset, the world's first commercially available DDR chipset for the PC platform. Since then, infrastructure for DDR has grown to include more than 50 different motherboards, either available or in development, based on four different chipsets from four different manufacturers, including AMD.
The 1.33GHz and 1.3GHz AMD Athlon™ processors are based on the Socket A infrastructure, giving commercial customers a stable and reliable platform to design standardized software images, lowering the total cost of ownership and setting the standard for unparalleled business productivity. Designed to provide tangible performance benefits for users who create digital content, perform engineering or scientific simulations, use 3D modeling, animation, and rendering applications, or carry out complex financial analysis, the 1.33GHz and 1.3GHz AMD Athlon™ processors give you the all-day, everyday computing power you need.
The 1.33GHz AMD Athlon™ processor, featuring a 266MHz front side bus, is priced at $350 in 1,000-unit quantities. The 1.3GHz AMD Athlon™ processor, featuring a 200MHz front side bus, is priced at $318 in 1,000-unit quantities.
AMD Athlon™ Processor Awards
The AMD Athlon™ processor has won more than 70 awards worldwide. For a complete listing, please visit the awards section on the web site.
About the AMD Athlon™ Processor
The AMD Athlon™ processor is an x86-compatible, seventh-generation design featuring a superpipelined, nine-issue superscalar microarchitecture optimized for high clock frequency; the industry's first fully pipelined, superscalar floating point unit for x86 platforms; high-performance cache architecture, now featuring 384KB of total on-chip cache (256KB of on-chip level (L2) cache and 128KB of on-chip level (L1) cache); enhanced 3DNow!™ technology with 24 additional instructions designed to improve integer math calculations, data movement for Internet streaming, and DSP communications. The AMD Athlon™ processor features either a 266MHz Front Side Bus (FSB) or a 200MHz FSB based on the Alpha™ EV6 bus protocol. AMD Athlon™ processors are manufactured using AMD's 0.18-micron process technology in Fab 25 in Austin, Texas and AMD's 0.18 micron copper process technology in Fab 30 in Dresden, Germany.
Visit AMD on the Web
For more information about today's announcement, please visit the virtual press room on our web site.