AMD Announces “AMD Athlon 64” As Brand Name For Next-Generation Desktop And Mobile Processors
— Upcoming AMD Athlon™ 64 processor will bring simultaneous 32-bit and 64-bit computing to desktop and mobile users —
LAS VEGAS --
At Comdex, AMD (NYSE:AMD) today announced it has selected “AMD Athlon 64” as the brand name for its next-generation processor for desktop and mobile PCs, formerly code named “Clawhammer.”
The upcoming AMD Athlon™ 64 processor is expected to be the industry’s first and only 64-bit, x86 PC processor for desktop and mobile computing. Desktop and mobile PCs built on the AMD Athlon 64 processor will be able to run 64-bit applications at full performance and simultaneously run 32-bit software applications with no performance penalty. It will enable the benefits desktop and mobile PC users want such as quicker loading of applications and better multi-tasking. Users will enjoy vivid realism and richer sound on digital entertainment such as games, streaming video and audio, DVDs and music.
“The ‘AMD Athlon 64’ brand name builds on the familiarity and reputation of the AMD Athlon processor and immediately conveys to customers the performance and technical superiority of its 64-bit computing capability,” said Ed Ellett, vice president of client business segment for AMD’s Computation Products Group.
Customer requirements are leading straight to 64-bit computing: more powerful and data-intensive applications; the phenomenal growth of data
that must be collected, analyzed, stored and managed; and the decreasing price of memory devices.
“There’s unstoppable momentum building towards 64-bit computing because it will overcome the inherent limitations of 32-bit systems,” said Ellett. “The upcoming AMD Athlon 64 processor will bring the performance benefits of 64-bit computing within reach of all desktop and mobile PC users.”
Another benefit of AMD’s solution is investment protection. When customers are able to buy an AMD Athlon 64 processor-based system, they will buy a PC with a future. Their technology investment will be able to meet their computing needs for years to come.
“Neither PC consumers nor application developers want to start from scratch,” said Ellett. “They want backward compatibility to protect current investments. The upcoming AMD Athlon 64 processor is built on existing standards, enabling investment protection and lower total cost of ownership and development.”
The AMD Athlon 64 processor will include a number of technology innovations that provide these benefits. A highly scalable system bus using HyperTransport™ technology is designed to provide more than one and a half times the throughput of other competing technologies. And an integrated memory controller that will boost performance by directly connecting the processor to the memory and dramatically reducing memory latency.
In April, AMD announced “AMD Opteron” as the brand name for its enterprise-class processor for workstations and servers, formerly code named “SledgeHammer.”
Systems featuring the upcoming AMD Athlon 64 processor are planned to be available in late first quarter 2003 or early second quarter 2003. Systems featuring the upcoming AMD Opteron processor are planned to be available in the 1H03 for the server and workstation markets.
About the AMD AthlonÔ 64 Processor
The upcoming AMD Athlon 64 processor will mark the introduction of the industry’s first 64-bit, x86 technology implementation for desktop and mobile PCs. The AMD Athlon 64 features a high-speed, scalable system bus using HyperTransport technology, which increases overall performance by removing or reducing I/O bottlenecks, increasing bandwidth and reducing latency. The AMD Athlon 64 processor will include an integrated memory controller, which can boost performance by directly connecting the processor to the memory and dramatically reducing memory latency.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, Flash memory devices and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001 (NYSE: AMD).
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This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as "plans," "expects," "believes," "anticipates" or "intends." Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this
release include the risk that the company will not achieve its current introduction schedule for the AMD Athlon 64 and/or AMD Opteron processors. We urge investors to review in detail the risks and uncertainties in the Company's filings with the U.S. Securities Exchange Commission.
AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.