AMD Memory Group Reorganizes to Focus on Customers’ Wireless, Embedded Systems Needs
Capitalizing on Success of AMD MirrorBit™ Technology Introduction, AMD Memory Group Announces New Business Unit Leaders, Executive Promotions
SUNNYVALE, CA --
To increase its focus on emerging markets for high-end communications and entertainment products, AMD (NYSE: AMD) today announced the creation of the Embedded and the Wireless Business Units within its Memory Group organization. The two business units will focus on customers’ needs for high density Flash memory devices in embedded systems such as car navigation, entertainment systems, networking and telecommunications, as well as in wireless applications such as advanced cellular phones.
Dr. Bertrand Cambou, group vice president, AMD Memory Group, has appointed Amir Mashkoori as vice president and general manager of the Embedded Business Unit. Cambou will assume the additional role of general manager of the Wireless Business Unit.
“With the recent successful introduction of our breakthrough AMD MirrorBit™ technology, including sampling of the industry’s highest density NOR Flash memory, this reorganization allows AMD to crystallize our focus on customers for high density Flash memory products,” said Cambou. “As a result, AMD can continue to deliver complete Flash memory solutions that enable the advanced features and functionality consumers demand for products in the wireless and embedded systems market segments.”
In conjunction with these developments, Stephen Lapinski has been named vice president of system engineering and strategic alliances for the Memory Group. He will be responsible for AMD’s strategic alliances and marketing, business development, and memory sub-system development activities, for the embedded and wireless market segments.
In addition, Ian Williams has been named vice president of customer operations for the Memory Group. He will be responsible for regional and business marketing, product positioning and marketing communications, as well as quality functions.
“Along with the organizational changes announced today, these executive promotions demonstrate an unrelenting focus on our commitment to the customer,” Cambou added. “Amir’s expertise in business strategy and operations will help our customers implement AMD’s leading technology in embedded systems. Steve’s 30 years of industry experience and broad background will help us provide a complete Flash memory solution to our customers. And, Ian is exceptionally skilled at ensuring that the customer remains at the center of our activities and is completely and consistently supported.”
Prior to his new assignment, Mashkoori was vice president of operations for the Memory Group. Lapinski was previously director of corporate strategic marketing for AMD. Williams was promoted from director of business and regional marketing for the Memory Group.
About AMD Flash Memory Devices
AMD’s technology is employed by one of the world's largest producers of Flash memory devices, Fujitsu AMD Semiconductor Ltd. (FASL). AMD Flash memory products encompass a broad spectrum of densities and features to support a wide range of markets. AMD Flash memory customers represent leaders in the automotive, networking, telecommunications, and handheld mobile terminal markets. AMD offers many Flash memory products, such as the innovative MirrorBit architecture; award-winning simultaneous read-write (SRW) product family; super low voltage 1.8V Flash memory devices; and burst- and page-mode devices. AMD developed the robust Known Good Die (KGD) program and the patented negative gate erase technology, and developed highly reliable Fine-pitch Ball Grid Array packaging.
AMD’s Flash memory products have received numerous customer service, quality and technology awards. Cisco Systems, Nortel Networks, Samsung, the Bosch Group, and Volkswagen have all awarded AMD their top supplier awards.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001.
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