AMD CEO Hector Ruiz Stresses the Value of Collaboration at LinuxWorld Keynote
Highlights Compatibility and Open Standards as Design Objective
NEW YORK --
AMD (NYSE: AMD) President and Chief Executive Officer Hector Ruiz opened the LinuxWorld 2003 conference today by asserting that early and open collaboration with partners and customers are the critical drivers of true innovation, and praised the Linux community’s commitment to compatibility and open standards as design objectives that put the customer first.
“In order to foster and take part in true innovation, we in the semiconductor industry cannot continue to operate on a ‘business as usual’ basis,” stated Ruiz. “I think we have to consider a new business model, one that is more collaborative and more connected – more like that of the Linux and open source community. Linux serves as a consistent reminder for the semiconductor industry that the needs of our companies should never outweigh the needs of our customers.”
Upcoming AMD Opteron™ Processor Gaining Traction
Ruiz was joined by partners, customers and industry luminaries, including SuSE Linux; Metrowerks; Cray, Inc.; and Rhythm & Hues to demonstrate the benefits of collaboration for developers, original equipment manufacturers and end users. Ruiz announced beta availability of the 64-bit version of IBM DB2 database software for systems based on the upcoming AMD Opteron™ processors.
“We at AMD believe in the notion of shared success, the notion that our success should be our partners’ success and vice versa,” added Ruiz. “At AMD, when we started planning for our next-generation processors, we didn’t start with the technology. We started by listening to our partners, our customers and our customers’ customers.”
With the help of partner and customer participants, Ruiz illustrated successful solutions running on AMD and Linux platforms and stressed how “playing well with others” in the Linux community has allowed AMD to deliver solutions that help maximize revenue opportunities for Linux-based businesses and their customers.
Berardino Baratta, chief technology officer and vice president of Linux Solutions for Metrowerks, a Motorola Company, joined Ruiz onstage. Baratta discussed how Metrowerks is working closely with AMD to provide powerful tools and complete software solutions to allow device manufacturers and application developers to create Linux-based handheld computing devices based on the AMD Alchemy™ Solutions Au1100™ processor.
Ruiz discussed how, based on feedback from customers and the open source community, AMD is collaborating with The Numerical Algorithms Group (NAG) and SuSE Linux to equip Linux developers with the building blocks and resources they need to take full advantage of AMD’s 64-bit computing platform with Linux. This infrastructure support will enable developers in the open source community to produce production-ready applications effectively and efficiently.
Executives and engineers from Cray Inc., Rhythm & Hues Studios and Boeing Expendable Launch Systems detailed the powerful results they have achieved by combining AMD processors with Linux.
In addition, Ruiz described how industry-leading companies around the world, including Dow Benelux; Daimler Chrysler; Rambler, Russia’s most popular Internet portal; and Rackspace, the world’s second-largest Web hosting company, use AMD Athlon™ MP processors running in Linux clusters for a number of mission-critical server and workstation applications.
Industry Luminaries Discuss Impact of Linux and 64-Bit Computing
Capping the keynote, several distinguished Linux community leaders joined Ruiz for a lively discussion of the impact of Linux and 64-bit computing. The roundtable participants – Scott McNeil, executive director of the Free Standards Group; Jon “maddog” Hall, president of Linux International; Stacy Quandt, Giga Information Group Linux analyst; Richard Seibt, chief executive officer of SuSE Linux; Boris Bialek, manager, IBM’s DB2 Strategic Technologies team; and Marty Seyer, AMD vice president of the Server Business Segment for its Computation Products Group, and former chief executive officer of Penguin Computing – shared their thoughts about Linux as an enterprise platform, the importance of 64-bit computing, AMD’s role in the Linux community, and the influence of the combination of Linux and AMD’s 64-bit processors on computing.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of approximately $2.7 billion in 2002. (NYSE: AMD).
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