AMD Duron™ Brand Name Selected for AMD's New Workhorse Processor
-AMD Duron™ processor family will aggressively compete against the Intel Celeron processor for value conscious business and home users-
SUNNYVALE, CA --
AMD today announced it has selected AMD Duron™ as the brand name for its new family of processors for value conscious business and home users.
AMD Duron processors are specifically designed to provide an optimized solution for the most demanding value conscious business and home users, without compromising their budgets. Designed to prolong the life of the buyer's investment by accommodating new and more sophisticated applications, the AMD Duron processor will have the capability and flexibility to meet the value conscious buyer's computing needs for today and tomorrow.
"In choosing the AMD Duron product name, AMD wanted to convey the qualities that will prolong the life of the buyer's investment, specifically: dependability, reliability and stability," said Rob Herb, executive vice president at AMD. "The AMD Duron processor will be a workhorse without peer - invigorating AMD's competitive posture in the value market."
About the AMD Duron™ Processor Family Name
Derived from the Latin roots "durare," meaning "to last," and "-on", meaning "unit," the AMD Duron processor name was selected because it conveys the attributes embodied by a product designed to prolong the life of a buyer's investment.
About the AMD Duron Processor
The AMD Duron processor is derived from the AMD Athlon™ processor core and features full-speed, on-chip L2 cache memory, a 200MHz front side system bus, and enhanced 3DNow!™ technology. AMD plans to begin shipping AMD Duron processors in June.
Visit AMD on the Web
For more information about the AMD Duron processor, please visit the AMD Web site. Additional press releases and information about AMD and its products also are available.
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as "plans," "expects," "believes," "anticipates" or "intends." Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Forward-looking statements in this release include the risk that AMD may not launch the AMD Duron processor on the expected schedule and that comparable competitive products may be developed and launched by competitors in a similar timeframe. We urge investors to review in detail the risks and uncertainties in the Company's filings with the U.S. Securities Exchange Commission.