AMD Ushers in Era of Cinematic Computing with the AMD Athlon™ 64 FX Processor
– AMD also announces AMD Athlon™ 64 processors for desktop and notebook computers – – Microsoft, HP, Fujitsu, Fujitsu-Siemens, Packard Bell among scores of companies supporting world’s only 32-bit and 64-bit Windows®-compatible PC processor –
SAN FRANCISCO --
AMD (NYSE: AMD) today marked the next frontier in computing, introducing the world’s first and only Windows®-compatible 64-bit PC processor – the AMD Athlon™ 64 FX processor – and paving the way for a jaw-dropping PC experience. The AMD Athlon 64 FX processor delivers what no other PC processor can: the highest overall 32-bit performance for today’s demanding applications and the power of 64-bit computing for the next wave of software.
Specifically designed for gamers, PC enthusiasts and digital content creators, the AMD Athlon 64 FX processor is the most technically advanced and highest performing 32-bit and 64-bit PC processor in the world. Systems based on the AMD Athlon 64 FX processor enable a “cinematic computing” experience that is immersive, interactive and provides a new level of realism not available today except from DVD-quality films.
“AMD is taking a lead role in shaping the future of the computing industry by putting the power of AMD64 technology at the fingertips of PC users around the world,” said Hector Ruiz, president and chief executive officer of AMD. “The growing number of people looking for cinema-quality PC performance that transforms imagination into reality can now fully realize their dreams.”
Supporting AMD’s announcement, Chris Jones, Microsoft Corporate Vice President for the Windows Client Group, said, “The AMD Athlon 64 processor, combined with Windows XP 64-Bit Edition, enables our customers to take full advantage of the superior performance and scalability of 64-bit computing on the desktop, while preserving their ability to run 32-bit applications. In addition, the AMD64 architecture is designed for both 32-bit and 64-bit computing, allowing customers to migrate to 64-bit computing.”
“Extreme PC enthusiasts and gamers have long been the drivers of the industry, shaping and influencing what new technology ultimately reaches mainstream computer users,” said Dirk Meyer, senior vice president of AMD’s Computation Products Group. “We custom-made the AMD Athlon 64 FX processor for these power users. Now, they can spend more time playing, imagining and creating.”
“With 64-bit technology, gamers, enthusiasts, and, ultimately, even ordinary mortals who yearn for a better computing experience will be overwhelmed,” said Roger Kay, an industry analyst at IDC. “This type of performance hardware allows software developers to unleash their creativity on the next generation of applications.”
Gaming companies are ready to take advantage of the new capabilities and software performance 64-bit computing makes possible.
“Gamers will be floored by the power of AMD64. We’re already seeing great performance with 64-bit computing, but what we’re going to do in the very near future will amaze gamers,” said Tim Sweeney, founder and president of Epic Games, maker of the popular Unreal Tournament.
Introducing the AMD Athlon™ 64 Processor for Desktops and Notebooks
For mainstream desktop users, AMD unveiled the long-awaited AMD Athlon 64 processor, bringing the benefits of AMD64 technology to desktop and notebook users and delivering unprecedented application performance for consumers and businesses. The AMD Athlon 64 processor provides extraordinary 32-bit software application performance while allowing a simplified migration path to 64-bit applications.
For mobile computing, the AMD Athlon 64 processor for notebooks is designed for high-performance computing and wireless connectivity. It features advanced power management from the AMD PowerNow!™ technology for reduced power consumption and extended system battery life.
Industry Embraces 64-Bit Computing Vision
Microsoft, which today announced the release of a beta version of Windows XP 64-Bit Edition, joined AMD to articulate its vision for 64-bit computing and reiterate its commitment to deliver a 64-bit operating system for desktop systems.
Computer manufacturer HP plans to ship systems in the fourth quarter of 2003. Fujitsu, Fujitsu-Siemens and Packard Bell announced system availability for the AMD Athlon 64 processor, and were joined by more than 150 manufacturers and infrastructure partners worldwide.
“The AMD Athlon 64 processor brings outstanding performance and future potential to our compact desktop PC ‘FMV DESKPOWER.’ The AMD Athlon 64 processor delivers the power of 64-bit computing with incredible performance on today’s 32-bit applications, all on a Fujitsu compact desktop PC,” said Kuniaki Saito, general manager, Fujitsu Limited Desktop & Workstation Products and Personal Computer Peripherals Divisions, Personal Systems Business Group.
"The AMD Athlon 64 processor brings 64-bit power and 32-bit performance to our consumer customers via our SCALEO PC range," said Ricarda Rodatus, director, Product Marketing, Fujitsu-Siemens Computers.
PC retailer Best Buy will sell AMD Athlon 64 processor-based systems in addition to the “processor-in-a-box” product.
“We believe that pervasive 64-bit computing will lead to a new wave of innovation in the technology industry. As one of North America's leading PC retailers, Best Buy will help bring 64-bit computing into the mainstream – accessible to one and all,” said Dave Morrish, senior vice president of Computers, Peripherals and Digital Imaging for Best Buy. “We are proud to announce that you can pick up an AMD Athlon 64 processor-in-a-box right now at BestBuy.com. Look for computer products from HP in the coming months.”
About AMD64 Technology
AMD first unleashed AMD64 technology in April with the launch of the AMD Opteron™ processor for servers and workstations. The AMD Athlon 64 processors are the first desktop and notebook processors based on the AMD64 architecture.
The AMD64 technology follows the evolutionary path of the industry-standard x86 architecture, allowing development of a unified 64-bit computing infrastructure designed to be fully compatible with the pervasive x86 architecture. AMD64 technology allows customers to protect their investments by continuing to use their 32-bit software until they decide to implement new, 64-bit software.
Pricing and Availability
More than 60 manufacturers and system builders worldwide feature the AMD Athlon 64 FX processor and the AMD Athlon 64 processors for desktop and notebook computers. The AMD Athlon 64 processor is available in Model 3200+ for desktop computing, priced at $417 in 1,000-unit quantities, and Models 3200+ and 3000+ for notebook computing, priced at $417 and $278 in 1,000-unit quantities, respectively. The AMD Athlon 64 FX processor is available in the FX-51 series, and is priced at $733 in 1,000-unit quantities. FX is the class designator and the number 51 is the series designation. It is odd numbered on purpose – to stand out, much like the processor. More information is available on the AMD Web site, www.amd.com
Founded in 1969 and based in Sunnyvale, California, AMD (NYSE: AMD) is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Standard & Poor’s 500 company, produces microprocessors, Flash memory devices, and silicon-based solutions for communications and networking applications.
Webcast of the AMD Athlon™ 64 Processor Launch Event
A real-time webcast of the AMD Athlon™ 64 processor launch event will be available at http://www.visualwebcaster.com/event.asp?id=16889
. The webcast will begin at 1 p.m. EDT and conclude approximately one hour later. A replay of the webcast will be available on the AMD Web site, www.amd.com
, following the event.
AMD on the Web
For more AMD news and product information, please visit our virtual pressroom at www.amd.com/news/virtualpress/index.html
. Additional press releases are available at www.amd.com/news/news.html
This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as “plans,” “expects,” “believes,” “anticipates” or “intends.” Investors are cautioned that all forward-looking statements in this release involve risks and uncertainty that could cause actual results to differ materially from current expectations. Risks include the possibility that AMD64 processors will not achieve customer and/or market acceptance; that solutions providers will not provide the infrastructure, including AMD64 operating systems and applications, to support these processors; and that company’s competitors’ pricing, marketing programs, product bundling, new product introductions or other activities targeting the company's processor business will prevent attainment of the company's current processor sales plans. We urge investors to review in detail the risks and uncertainties in the company’s filings with the United States Securities Exchange Commission.
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