Linux Media Arts, Inc. Supports the AMD Athlon™ 64 Processor

SAN FRANCISCO -- 9/23/2003 -- Linux Media Arts, Inc. today announced that the OPENCUBE HD MXF compliant Film & Video System will utilize the AMD Athlon™ 64 processor on Linux Media Arts' premier media production system.

Linux Media Arts is optimizing its entire line of hardware and software solutions for systems based on the AMD64 platform.

Linux Media Arts, a premier Linux-based media systems production applications and equipment company, has just announced that LMA has just entered into agreement to provide Linux solutions for film production companies and broadcast studios, including Big Vision Studios in North Hollywood, CA and Saigon Television in Westminster, CA. Linux Media Arts provides turnkey software and hardware systems that allow customers to customize their applications to best suit their media management and production requirements.

The re-compilation of OPENCUBE HD for the AMD Athlon™ 64 processor took the Open Cube development team less than one week, rather than the weeks or months experienced in migrating to other platforms in the marketplace. With AMD Athlon 64 processor, the Linux Media Arts development team has identified a 64-bit system that allows quick and efficient migration to the power of 64-bit computing without diverting development time to a complete redesign of the application. LMA is building a very cost effective HD and Standard Definition workstation solution on the AMD64 platform.

"AMD Athlon 64 processor is a superior development and production solution for any media environment seeking to move and manage film, video, and audio images across a network or in stand-alone systems," said Mike Collins of Linux Media Arts. "The porting of OPENCUBE HD to AMD64 ISA was seamless and productive and even more importantly, high-performance.”

“We look forward to the continued efforts and successes of open-source community leaders like Linux Media Arts with the AMD64 platform.” said Tim Wright, director, desktop marketing, AMD’s Computation Products Group. “AMD is excited about the advances in digital media production systems made with the extended power and performance of AMD’s line of 64-bit microprocessors.”

Initial results show 68% performance increase for the OPENCUBE HD, with formal performance benchmarks soon to be released.

About LMA
Since its inception in 1999, Linux Media Arts has provided Linux based development and video expertise to the broadcasting and film community. Our clients are often provided professional film and television related services from a Linux perspective, worldwide.

In 2000, responding to a dramatically changing telecommunications industry, LMA moved to expand the meaning of Linux to include not only television and film, but, Internet and archival applications. Linux Media Arts was borne to be a leading technology company focusing on solving your problems using Linux. During the summer of 2001, LMA added an additional product to its portfolio, the sales of SD-601 video IO's and eventually HD IO's. We have actively promoted and demonstrated Linux for film and television at various trade shows worldwide. LMA has brought Linux based technology to people, through the development and support of various software technology developers. LMA has fully embraced the AMD Opteron™ processor form AMD and is developing its entire line of products on AMD Opteron processor-based technologies

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